Mei Tao Wan Kev Tsim Npe Lag Luam los ntawm Chen Zilong

Qhov qauv tsim Mei Tao Wan Kev Tsim Npe Lag Luam los ntawm Chen Zilong yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

ToojDuab Kos· 2023

Mei Tao Wan Kev Tsim Npe Lag Luam

los ntawm Chen Zilong

Tus Neeg Siv: Communication University of Zhejiang

Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos

10,605

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #148826

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Mei Tao Wan Kev Tsim Npe Lag Luam

Mei Tao Wan yog ib qho kev tsim npe lag luam tsim los rau ib lub tiaj kev lag luam ntawv kos duab thiab tsim khoom tshiab nyob rau hauv Foshan, lub xeev Guangdong. Lub logo tsim los ntawm tsab ntawv M, uas yog tus ntawv pib ntawm lo lus "kev zoo nkauj" (beauty), thiab ntawm kev tsim vaj tse uas muaj theem sib txawv ntawm lub tiaj no. Ib daim duab ntev txav ua kom nco txog cov chimney av qub uas siv rau hauv kev lag luam tsim khoom av (pottery) ntawm cheeb tsam ntawd. Lub duab tsev sawv cev rau ib qho chaw ua yeeb yam kos duab uas qhib rau thoob ntiaj teb thiab tsis kaw rau leej twg. Kev tsim uas sib tsuam ua ke qhia txog kev sib sau ntawm cov neeg muaj peev xwm. Kev tsim npe no siv rau ntawm cov npav lag luam, cov hnab ntaub, thiab cov paib tshaj tawm, uas tau npaj ua siv computer thiab luam tawm los siv.

Qhov Lees Paub

Txog A' Design Award Tooj

Mei Tao Wan Kev Tsim Npe Lag Luam yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Mei Tao Wan Kev Tsim Npe Lag Luam xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Mei Tao Wan Kev Tsim Npe Lag Luam ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: It is located in Foshan City, Guangdong Province, with a total planning area of 2 square kilometers. It has a ceramic industry heritage museum, an art gallery, a pottery school education and research base, a cultural and art platform, and an international studio. National Cultural Industry Demonstration Park.
Qhov Loj & Ntim: Business card: 90mm×2mm×54mm ；
Cloth bag: 380mm×100mm×320mm ；
Poster: 800mm×80mm.
Cov Ntsiab Lus: Brand design, Fo Shan Culture, Shi Wan, Logo Design
Thev Naus Laus Zis Tsim Khoom: It is designed and produced by computer and printed by the enterprise.
Kev Sib Tw Tsim Qauv: It is the birthplace of Fo Shan culture with a history of more than 200 years of ceramics and sculpture industry. On-the-spot exploration in Fo Shan area found that the historical relics are not completely preserved, and the representative buildings are surrounded by modern houses. Through research and data search, and this architectural structure is integrated into the logo design.
Kev Tshawb Fawb: Mei Taowan is an international cultural and creative industry cluster area and a key project of Fo Shan City. Centering on the initial letter M of the word "beauty", combined with the progressive architectural features of Mei Tao Wan, The chimney that integrates the ceramic industry means that the development of Mei Tao Wan is getting higher and better, and the overall refined structure of the house symbolizes that it is a diversified and three-dimensional art space, a window facing the world, relying on the radiation of Fo Shan All over the world, the overlapping design reflects the gathering of talents. In the future, Mei Tao Wan will attract more talents and artists, and move forward step by step.
Kev Txhawb Siab: They wanted to establish a new visual identity, combining the architectural features of Mei Tao Wan Creative Park. Use the house as the central element. The elongated shape is characteristic of ceramic chimneys, and the house symbolizes “M”, implying an international and inclusive art space.
Lub Sij Hawm Ua Hauj Lwm: The project will start in Foshan City, Guangdong Province in April 2022 and end in Foshan City, Guangdong Province in November 2022.
Txheej Txheem Ua Hauj Lwm: The designer visited the local ancient buildings. After investigation, the Foshan ceramic factory building is the birthplace of history and culture, so it is the main core element symbol, and people have the strongest recognition and emotion for the ceramic factory building. Incorporate a stepped house into your logo design.
Kev Qhuas Duab: Image #1:Zilong Chen
Image #2:Chao Yang
Image #3:Zilong Chen
Image #4:Chao Yang