Qhov qauv tsim Evoluwe Kev Qhia Txog Lub Npe Hom Khoom (Brand Identity) los ntawm Jonathan Andrade yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

NyiajDuab Kos· 2023

Evoluwe Kev Qhia Txog Lub Npe Hom Khoom (Brand Identity)

los ntawm Jonathan Andrade

Tus Neeg Siv: Evoluwe

Tus Yeej A' Design Award Nyiaj hauv Pawg Duab Kos

32,371

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #149212

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Evoluwe Kev Qhia Txog Lub Npe Hom Khoom (Brand Identity)

Evoluwe yog ib qho kev tsim npe hom khoom uas raug tsim rau ib lub tuam txhab pab tswv yim txog kev pab cuam neeg siv khoom. Qhov kev qhia npe no siv cov ntawv pib E thiab W los qhia txog kev hloov zuj zus ua ke thiab tsis tu ncua. Lub cim raug tsim los ntawm peb daim duab geometric uas sawv cev rau peb theem ntawm txoj kev pab tswv yim. Ib daim duab plaub fab sawv cev rau lub sijhawm uas nkag siab tau cov kev xav tau ntawm tus neeg siv khoom. Daim duab thib ob muaj ib lub ces kaum kheej kheej thiab qhia txog qhov pib ntawm kev hloov pauv. Daim duab thib peb muaj ob lub ces kaum kheej kheej thiab qhia txog kev hloov zuj zus uas tiav lawm. Txoj cai golden ratio tau coj kev tsim ua no, ua rau qhov kev qhia npe no muaj kev sib xws thoob plaws hauv cov khoom digital thiab cov khoom luam tawm.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Evoluwe Kev Qhia Txog Lub Npe Hom Khoom (Brand Identity) yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Evoluwe Kev Qhia Txog Lub Npe Hom Khoom (Brand Identity) xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Evoluwe Kev Qhia Txog Lub Npe Hom Khoom (Brand Identity) yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The Evoluwe branding project was created for a customer service consulting firm, but what sets it apart is that it was developed from inception to completion with active participation from both the company's owner and its clients. This means that the project carries the company's brand purpose and essence right from its initial stages, which turns even more special.
Qhov Loj & Ntim: Width 5 mm x Depth 87 mm x Height 150 mm

The packaging's hexagonal shape was inspired by the logo's geometric design concept. The symbol's creation influenced the package's shape. The printed material features a soft touch matte lamination finish, with 300g matte coated paper.
Cov Ntsiab Lus: Experience, Improve, Transformation, Evolution, Evolve, Elevate, Elevate, We Evolve, We Evolve Together, Evolve Together
Thev Naus Laus Zis Tsim Khoom: To ensure the new brand name aligned with the target audience's expectations, I conducted a survey among the founder's primary clients. Data collection was a crucial step in the validation process. The brand creation process followed the golden ratio methodology, which ensured consistency across digital and physical materials while enhancing the brand's visibility and integrity.
Kev Sib Tw Tsim Qauv: The hardest part was creating the naming. In the process there were some difficulties with other naming options. However, everything was overcome with naming research and collaboration on the project with the owner and her clients. In the end, having a solid name that represented the company in its essence, made my inspiration flow.
Kev Tshawb Fawb: The company aims to establish itself as a provider of innovative and reliable customer service solutions. The survey aims to gather feedback on the name, including its appeal, memorability, and associations with the brand's mission and values.
To achieve this goal, we conducted an online survey among a sample of 20 individuals. The results showed that the name "Evoluwe" is generally well-received by the participants.
76% of the participants found the name appealing, while 80% of the participants found the name memorable.
The survey results provided valuable insights into the perceptions and associations that the name "Evoluwe" elicits. The most common associations with the name were innovation, growth, and evolution, which align with the brand's mission and values.
Kev Txhawb Siab: To convey the idea of continuous and collaborative evolution, the symbol design for the consulting firm utilized the company's initials "E" and "W" in a distinctive manner, along with three essential moments that define their consulting process.

The letter "E" signifies evolution, denoting growth, transformation, and development. The inclusion of the word "we" underscores a shared evolution, one in which progress is made together.
Lub Sij Hawm Ua Hauj Lwm: The project started in December 2021 in Brazil and finished in April 2022 in Brazil.
Txheej Txheem Ua Hauj Lwm: The brand essence portrays an entrepreneurial woman in the consulting industry, a field lacking a passionate professional company in the founder's locality. Evoluwe aims to simplify the process while sparking the curiosity of local businessmen and women about agile methodologies and co-creation. Clients are involved in decision-making and creative processes from the initial contact, becoming key collaborators in their business's evolution.