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Lavazza Tiny Eco Espresso Tshuab by Florian Seidl
Lavazza Tiny Eco Espresso Tshuab by Florian Seidl
Lavazza Tiny Eco Espresso Tshuab by Florian Seidl
Lavazza Tiny Eco Espresso Tshuab by Florian Seidl
Lavazza Tiny Eco Espresso Tshuab by Florian Seidl

Kub Khoom Siv Hauv Tsev · 2023

Lavazza Tiny Eco Espresso Tshuab

by Florian Seidl

  • A' Design Award Kub 2023 in Khoom Siv Hauv Tsev
  • CLIENT: Lavazza
  • Estimated Number of Design Views: 84,318
  • Verification code ADB89C2FF9 · Verify this award
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About Lavazza Tiny Eco Espresso Tshuab

Lavazza txuas ntxiv nws txoj kev cog lus rau kev ruaj khov los ntawm kev tsim Tiny Eco, nws thawj lub tshuab kas fes ua los ntawm cov yas rov ua dua tshiab thiab cov kas fes compostable capsules. Kev ntsuas lub neej tag nrho, kev siv hluav taws xob thiab qib suab nrov yog qhov tseem ceeb hauv cov txheej txheem tsim khoom. Tsim los nrog kev hlub ntau hauv ltalis, nws ua kev zoo siab rau nws tus kheej Mediterranean nrog rau kev nthuav dav, xim thiab ua tiav. Cov duab yog tsim los ntawm kev sib tshuam ntim kom txo qhov pom qhov loj. Nws yog qhov yooj yim thiab siv tau yooj yim. Tsuas yog ib qho kov thiab ob peb feeb xwb. Txaus siab rau!

About the A' Design Award Kub

Lavazza Tiny Eco Espresso Tshuab yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Lavazza Tiny Eco Espresso Tshuab xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Lavazza Tiny Eco Espresso Tshuab ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Press Kit

Unique Properties
Lavazza continues its commitment to sustainability by launching its first machine made from recycled plastic. Tiny Eco is part of A Modo Mio, a system offering compostable caps. Life cycle assessment, energy consumption, and noise level were important in the development process. Designed with love by Lavazza in Italy it celebrates its Mediterranean identity with attention to detail, colour and finishes. All surfaces and details are precisely controlled to achieve a coherent design.
Dimensions & Packaging
Dimensions 139mm x 260mm x 270mm
Weight 2,7kg
Power 1450W, Voltage 220-240, Frequency 50-60 Hz
Energy Efficiency Rating A PLUS
Removable parts are dishwasher safe.
It comes nicely boxed in a recycled cardboard along with a Quick Start Guide and a more detailed instruction booklet.
Tags
Lavazza, coffee, espresso, recycled plastic, sustainable packaging
Production Technology
main shell, cup rest: injection moulded plastic (ABS), finishing textured/glossy, use of recycled plastic up to 61% (depending on colour)
water tank: injection moulded plastic (SAN)
logo: pad printed
feet, UI: silicone rubber
Design Challenge
Tiny Eco has just been launched and is replacing a successful product. It is the smallest member of the A Modo Mio range. It is the baby of the family and an entry level product. Easily accessible and priced competitively. But definitely not cheap. The design has a lot of personality, is well executed, and builds on the existing Lavazza form language. It manages the use of recycled plastic while maintaining the same high standard for aesthetics and perceived quality.
Research
Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration
Tiny Eco has a compact footprint and is easy to read and use. The overall shape is well structured and separated into two intersecting volumes to reduce visual mass and evoke a sense of stability and purpose. While the elegant, sinuous front is colourful the rear remains black supporting the easily accessible water tank and showing glossy Lavazza logos on the sides. The frontal pattern repeats the typical horizontal theme present on Lavazza products.
Project Duration
The project was designed in Turin, Italy. The complete product development from initial concept to final product took about two years.
Operation Flow
Lavazza Tiny Eco is simple and easy to set up and use. The transparent water tank is giving immediate visual feedback, so you will know when to refill. The cup rest can be removed for tall cups and smaller cups remain closer to the spout. This reduces splashes and benefits coffee temperature and crema. The backlit Stop and Go button, emphasized visually by its shape, is placed prominently on top and lets you choose how much coffee you want. Only a few seconds and just one touch. Enjoy!
Patents
design patent/registered design
Image Credits
Lavazza

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