To Beauty Kev Ua Cim Npe thiab Kev Ntim Khoom rau Hom Khoom Tu Tawv Nqaij by Yuta Takahashi

To Beauty Kev Ua Cim Npe thiab Kev Ntim Khoom rau Hom Khoom Tu Tawv Nqaij by Yuta Takahashi is a highly esteemed winner of the very prestigious 2023 A' Design Award Nyiaj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

NyiajDuab Kos· 2023

To Beauty Kev Ua Cim Npe thiab Kev Ntim Khoom rau Hom Khoom Tu Tawv Nqaij

by Yuta Takahashi

Client: To Beauty

A' Design Award Nyiaj Winner in Duab Kos Category

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Colors

The Design

About To Beauty Kev Ua Cim Npe thiab Kev Ntim Khoom rau Hom Khoom Tu Tawv Nqaij

To Beauty yog ib qho kev tsim cim npe thiab kev ntim khoom rau hom khoom tu tawv nqaij uas tau kev tshoov siab los ntawm lub ntuj hnub qub thiab los ntawm kev xyaum ua siab tus yees. Lub cim npe siv cov xim grey thiab ib lub cim organic uas qhia txog kev dhia ntawm txoj sia. Cov kua ntxuav ntsej muag muaj lub taub hau nias uas raug tsim tshwj xeeb los tso cov npuas tuab tawm los nias ib zaug xwb, uas tuav tau nws txoj kev nrawv thiab txo kev ua rau tawv nqaij khaus vim kev txhuam. Cov kua serum rau plaub muag siv lub thawv tsis muaj cua uas huv si thiab tsis muaj tshuaj khaws khoom. Cov hau kaw muab ib qho sab nraud tawv thiab ib qho sab hauv mos los ua ke, nrog ib daim npoo muaj kua thiab ib lub cim txaug rau hauv.

The Recognition

About the A' Design Award Nyiaj

To Beauty Kev Ua Cim Npe thiab Kev Ntim Khoom rau Hom Khoom Tu Tawv Nqaij yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. To Beauty Kev Ua Cim Npe thiab Kev Ntim Khoom rau Hom Khoom Tu Tawv Nqaij xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. To Beauty Kev Ua Cim Npe thiab Kev Ntim Khoom rau Hom Khoom Tu Tawv Nqaij yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: TO is a skincare brand with the concept of "awakening to nature's rhythm". It presents a unique and unprecedented vision. A mystical colorpalette, organic symbology that expresses the pulse of life, and a mystical presence. It offers a luxurious and meditative experience akin to that of a high-end spa. A screw nozzle with a unique design, a hygienic, preservative-free, airless container. The brand offers a profound healing experience.
Dimensions & Packaging: Spray (MOCHI, PACHI PACHI)
W: 50mm x D: 50mm x H: 195mm

Spray box
W: 205mm x D: 51mm x H: 51mm

Dozen boxes
W: 320mm x D: 110mm x H: 262.5mm

Airless container (BOSSA)
W: 19.5mm x D: 19.5mm x H: 103mm

Airless container box
W: 53mm x D: 21.5mm x H: 106mm

Merchandise display
W: 307mm x D: 106mm x H: 23mm
Mortar with large bubbles, reminiscent of the surface of the moon, was cut out and sealed with acrylic sheets that were processed to resemble glass. The symbol and logo are laser engraved on all four sides.
Tags: skincare, mysterious, branding, packaging, product, japan
Production Technology: We created Shade Gray, our signature brand palette, through more than 200 color matching runs and more than 50 physical samples of materials of varying textures, including aluminum, plastic, paper, and fabric. The caps for the facial cleanser and skin toner are double-layered with a hard ABS exterior and soft PP interior for improved texture and fit, with a grained surface and foil stamping with an engraved symbol on top.
Design Challenge: We explored Anthroposophie to understand the meditative and cosmic consciousness. We discussed how the planets interlock as one to nurture us. We looked at the life force that interlocks the universe and created a symbol that would represent this dynamic, organic life force. Inspired by the cosmos, Shade Gray resides quietly and is a companion any anyone's lifestyle. We constructed and designed a high quality and consistent vision for the brand.
Research: We looked at the development of human behavior and culture from a sociological perspective and sought to find the cultural impulses needed for the future. Modern people suffer from mental exhaustion and isolation. We saw a need for a skincare brand with a new vision to fill the void deep healing through oneness from meditative experiences. Through these reflections, a distinctive identity for a skincare brand was born, inspired by the spirit's mystical, cosmic, and meditative experiences.
Inspiration: People are subject to mental exhaustion due to our modern stressful society. Individualistic values have isolated our spirits, forcing us to live in a state of mind like walking on a tightrope. We wanted to build a brand inspired by the cosmic oneness that comes from spiritual and meditative experiences to bring deep healing to people, just as the sun and moon shine on us as equals, just as Mother Earth nurtures us.
Project Duration: It started in Nagoya in October 2020 and finished in April 2022. The brand was announced at Beauty World Japan in Tokyo in May 2022.
Operation Flow: The specially structured screw nozzle of the facial cleanser ejects an ideal dense foam with a single push, which maintains elasticity for a long time and reduces skin irritation from friction. The eyelash beauty serum uses an innovative airless container that is preservative-free and hygienic. Even the fitting inside the cap, which normally receives little attention, is beautifully designed in a crescent shape to enhance the brand.
Image Credits: Image 1: Photographer Yuta Takahashi, 2023
Optional Image 1: Photographer Yuta Takahashi, 2023
Optional Image 2: Photographer Yuta Takahashi, 2023
Optional Image 3: Photographer Yuta Takahashi, 2023
Optional Image 4: Photographer Yuta Takahashi, 2023