Qhov qauv tsim Shan Yi Kev Tsim Npe Lag Luam (Brand Identity Design) los ntawm Wu Fangbo and Liu Beibei yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

ToojDuab Kos· 2023

Shan Yi Kev Tsim Npe Lag Luam (Brand Identity Design)

los ntawm Wu Fangbo and Liu Beibei

Tus Neeg Siv: Shan Yi

Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos

15,990

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #149564

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Shan Yi Kev Tsim Npe Lag Luam (Brand Identity Design)

Shan Yi yog ib tug kev tsim npe lag luam (brand identity) tsim los rau ib lub tuam txhab thev naus laus zis ntse (smart technology) uas pab txhawb kev ua liaj ua teb. Lub cim (logo) siv ib daim duab thaiv (shield) los ua lub qauv pom kev qhia txog kev tiv thaiv thiab kev nyob ruaj khov. Sab hauv daim thaiv, ob tug ntawv S thiab Y raug tso sib txuas thiab sib cais me ntsis, qhia txog npe lag luam thiab txoj kev sib txuas ntawm thev naus laus zis ntse thiab kev ua liaj ua teb. Tsim nrog cov qauv kab log tsheb thiab hnab qoob loo (wheat ears), qhia txog lub caij nplooj zeeg sau qoob. Cov kab sau muaj qhov tuab sib npaug thiab lub cim raws li feem ntau ntawm kev sib npaug kub (golden ratio). Lub cim no yuav luam tawm, xaws, lossis nchuav (injection molded) rau ntau qhov loj me, suav nrog kev siv ua lub cim rau tsheb.

Qhov Lees Paub

Txog A' Design Award Tooj

Shan Yi Kev Tsim Npe Lag Luam (Brand Identity Design) yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Shan Yi Kev Tsim Npe Lag Luam (Brand Identity Design) xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Shan Yi Kev Tsim Npe Lag Luam (Brand Identity Design) ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The new brand Shan Yi is an smart technology company serving agriculture. In order to create a unified brand image from the inside out, the logo design incorporates the core values of Shan Yi, hoping to connect users and create a protective shield for agriculture through smart products to promote agricultural development. The patterns of ruts and wheatear in the logo not only highlight the personality of the new brand, but also bring out the beautiful implication of fruitful harvest in autumn.
Qhov Loj & Ntim: It can be printed, sewed or injection molded in a variety of sizes.
Cov Ntsiab Lus: brand identity, logo, branding, smart agricultural technique
Thev Naus Laus Zis Tsim Khoom: The aspect ratio of the logo is in the golden ratio, and the strokes inside are of equal width. By using the gaps and connections between partially staggered strokes, the letters "s" and "y" can be recognized, while ensuring the integrity and continuity of the logo.
Kev Sib Tw Tsim Qauv: The challenge lies in how to use a concise external symbol to convey the rich meaning of the brand internally, while also being easily recognizable and memorable. At the same time, as a new brand, the logo design must be able to support the brand's future business expansion and diverse applications.
Kev Tshawb Fawb: In-depth research was conducted on relevant brands and products in the intelligent agricultural machinery industry, and the advantages and characteristics of the Shanyi brand were analyzed. Starting from the brand's characteristics, the logo conveys its identity, attributes, and aspirations. Unlike other brands in the industry, this graphic logo is closely related to products, brands, and industry attributes, and is even more easily recognized and remembered through repeated elements that guide people's associations.
Kev Txhawb Siab: Shang Yi is a new brand with tracked unmanned plant protection vehicles as its core product, hoping to establish a reliable, durable, cool high-tech image. The logo design uses a shield shape as a visual frame to highlight the tough and durable character. S and Y are interspersed and linked, symbolizing the connection between smart technology and agriculture. The logo can be used as a vehicle-logo, which contains patterns of ruts and wheatear, establishing a unique association and visual image.
Lub Sij Hawm Ua Hauj Lwm: The project started in Beijing in December 2022 and was completed in February 2023.
Txheej Txheem Ua Hauj Lwm: The unique and associative logo design is a powerful visual signal, which clearly communicates the brand's concept of products and services. The brand logo can be used for promotional purposes or as a vehicle-logo, which can be easily recognized and remembered by users.
Cov Tswv Cuab Pab: Fangbo Wu
Beibei Liu
Yipeng Ding
Xu Chen
Ge Song
Rong Zhang
Hao Fu