Ecommuni Brochure Kev Tsim Kho Kev Pab Cuam Kev Saib Xyuas Nyiaj Txiag los ntawm Xi Zhu

Qhov qauv tsim Ecommuni Brochure Kev Tsim Kho Kev Pab Cuam Kev Saib Xyuas Nyiaj Txiag los ntawm Xi Zhu yog tus yeej muaj nqis heev ntawm qhov khoom plig 2023 A' Design Award Hlau hauv Pawg Sib Tw Tsim Kev Pab Cuam, Kev Tswj thiab Kev Pab.

HlauKev Pab Cuam· 2023

Ecommuni Brochure Kev Tsim Kho Kev Pab Cuam Kev Saib Xyuas Nyiaj Txiag

los ntawm Xi Zhu

Tus Yeej A' Design Award Hlau hauv Pawg Kev Pab Cuam

81,443

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #150074

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Ecommuni Brochure Kev Tsim Kho Kev Pab Cuam Kev Saib Xyuas Nyiaj Txiag

Ecommuni Brochure yog ib qho kev tsim kho kev pab cuam uas cia cov neeg tuaj saib qhia lub cib fim tsim tau ib phau ntawv brochure raws li lawv tus kheej xav tau. Cov neeg tuaj saib xaiv cov khoom qhia thaum lub sijhawm qhia ntawv los ntawm kev kov cov NFC stickers uas muab tso rau ntawm ib sab cov khoom lag luam. Cov khoom uas raug xaiv yuav muab sau ua ke rau hauv ib phau ntawv digital brochure uas yuav muaj peev xwm hloov kho tau nyob rau hauv ib lub application, suav nrog kev hloov qauv teeb tsa, cov npe thiab cov icon me me. Sab npoo raug tsim los ntawm txoj kev saib. Phau ntawv brochure yuav luam tawm rau ntawm ntawv nyob rau thaum tus neeg tuaj saib tawm ntawm qhov chaw. Qhov kev siv ntawv pov tseg raug txo qis thiab cov ntaub ntawv sau tau muab pab txhawb rau kev lag luam qhia khoom.

Qhov Lees Paub

Txog A' Design Award Hlau

Ecommuni Brochure Kev Tsim Kho Kev Pab Cuam Kev Saib Xyuas Nyiaj Txiag yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Ecommuni Brochure Kev Tsim Kho Kev Pab Cuam Kev Saib Xyuas Nyiaj Txiag xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Ecommuni Brochure Kev Tsim Kho Kev Pab Cuam Kev Saib Xyuas Nyiaj Txiag tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: It is a sustainable service design provides better experience for visitors. In this project, visitors have changed from passive recipients of brochures to active selectors of exhibition contents. you can add your favorite exhibits to the personalized brochure through the simple NFC function and print it when leaving. The project improves the retention of the brochure, avoids the paper waste,and it provides authentic data to promote the virtuous cycle of the exhibition industry ecology.
Qhov Loj & Ntim: Service workflow design; printer design(430mm317*mm1085mm); NFC Sticker design(40mm*40mm); APP UI/UX design; Brand visual identity design: Logo, brochure, etc..
Cov Ntsiab Lus: exhibition industry, brochure, service design, user experience design, interaction design, sustainable, communication
Thev Naus Laus Zis Tsim Khoom: The NFC information input and acquisition technology used by this product is relatively mature. The inkjet printing technology and inductive binding function required by the printer can also meet the needs of high-quality, efficient and convenient exhibition printing.
Kev Sib Tw Tsim Qauv: How to apply this service system to different exhibitions and create uniqueness is the difficulty of this project.
Kev Tshawb Fawb: Furniture exhibitions often attract many furniture brands and visitors. To pursue the advantage of exposure, the brand often prints excessive promotional materials and distributes them to the visitors, which not only increases the burden in the process of watching the exhibition, but also the visitors couldn’t obtain the truly interesting and useful information from the complex and massive information. Most promotional materials are piled up, forgotten and discarded, resulting in waste. This project aims to improve the personalized experience and alleviate the waste of paper publicity materials.
Kev Txhawb Siab: In recent years, exhibitions have produced a lot of waste in face of disorder commercial competition and poor visitors' experience. We hope to take the exhibition brochure as the starting point, optimize the exhibition experience while reducing waste, so that the visitors can focus on the experience of the product itself in the process of browsing, also promoting the sustainability and green development of the exhibition industry.
Lub Sij Hawm Ua Hauj Lwm: Launched in Hangzhou, China from January 2023, it is keeping on revising service designs according to feedback from customers’ experiences.
Txheej Txheem Ua Hauj Lwm: Visitors can view products during the exhibition and add their favorites to their brochures through NFC technology. Personalized editing can be carried out for your own exhibition album, such as layout adjustment, label addition, emoji addition, etc. Meanwhile, personalized cover can be formed through the user's viewing route. When leaving, you can print the electronic brochure into a physical brochure
Cov Tswv Cuab Pab: Yucheng Yang
Xi Zhu
Yenan He
Yanglin Zhang