Sparrow Branding Kev Tsim Npe Lag Luam by Hiroshi Kurisaki

Sparrow Branding Kev Tsim Npe Lag Luam by Hiroshi Kurisaki is a highly esteemed winner of the very prestigious 2023 A' Design Award Tooj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

ToojDuab Kos· 2023

Sparrow Branding Kev Tsim Npe Lag Luam

by Hiroshi Kurisaki

Client: Hiroshi Kurisaki Design

A' Design Award Tooj Winner in Duab Kos Category

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Verified Award Winner

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Colors

The Design

About Sparrow Branding Kev Tsim Npe Lag Luam

Sparrow Branding yog ib qho kev tsim npe lag luam (corporate identity) tsim los rau lub tuam txhab tsim kev tshaj tshuaj (advertising production) nyob hauv Tokyo, uas tau tsim los xyoo 2020. Qhov kev tsim npe no suav nrog daim logo, cov duab tseem ceeb (main visuals), thiab cov ntawv siv rau lag luam (stationery). Ib tug noog sparrow, uas yog qhov chiv keeb ntawm lub npe tuam txhab, tau muab qhia ua ke nrog ib tsob ntoo pine ua tsob ntoo cim (symbol tree). Lub tswv yim tuaj ntawm ib zaj dab neeg uas tsob ntoo pine tiv thaiv tus noog sparrow ntawm txhua yam kev phom sij. Cov ceg pine tiag tiag, uas ib tug kws txawj npaj paj (flower arrangement artist) tau npaj, thiab ib tug qauv noog sparrow zoo li tiag, tau muab yees duab tseg es tsis siv computer graphics. Suab lus qhia (visual tone) muaj zog thiab hnyav dua li yuav ua kom zoo nkauj xwb.

The Recognition

About the A' Design Award Tooj

Sparrow Branding Kev Tsim Npe Lag Luam yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Sparrow Branding Kev Tsim Npe Lag Luam xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Sparrow Branding Kev Tsim Npe Lag Luam ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hiroshi Kurisaki designed a brand identity for SPARROW, a Tokyo-based advertising production company founded in 2020. The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. It represents a wish that this new company will be protected against difficulties and steadily move forward.
Dimensions & Packaging: Since the main visual was announced on the website, it is based on 1980 x 1080px. It was also printed on paper as an A3 size output.
Tags: Branding, Logo, Japan, Typography, Blue
Production Technology: In order to put together a set of characteristic pine trees, we had a flower arrangement artist come in and put together an art set to create a unique world view.
Design Challenge: By using the sparrow as the main visual, it explored a tone that doesn't look too cute. Since the company takes on more challenges, design tone aimed for a strong and serious tone that conveys our challenge.
Research: Research began with understanding the story of the brand's founding. After that, focusing on the sparrow, we analyzed various photos of the sparrow, examined whether it was better to include only the face or the whole body, and verified the appearance of the pose more specifically, and further visualized through sketches. it was done.
Inspiration: The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder.Hiroshi Kurisaki Design Inc was responsible for all visual images including logo, main visuals, and all stationaries.
Project Duration: The project started in Tokyo in the summer of 2021 and took about two months from sketching to shooting.
Operation Flow: Instead of CG or synthesis, the actual pine trees selected by the flower arrangement artist and the realistic model of the sparrow give the scene a sense of realism.
Image Credits: Photo By Bird And Insect Ltd.