Satoro Kev Yees Duab Satellite by Chris Chung

Satoro Kev Yees Duab Satellite by Chris Chung is a highly esteemed winner of the very prestigious 2023 A' Design Award Hlau in Tsim Kev Yees Duab thiab Kev Kho Duab Competition Category.

HlauKev Yees Duab· 2023

Satoro Kev Yees Duab Satellite

by Chris Chung

Client: RedPeak

A' Design Award Hlau Winner in Kev Yees Duab Category

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Verified Award Winner

Verify Award Status for #150528

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Satoro Kev Yees Duab Satellite

Satoro yog ib pab kev yees duab ntawm ib lub satellite me me, ua tawm rau RedPeak. Cov duab no tau yees ua ntej lub satellite raug xa mus rau hauv qhov chaw ncig ntiajteb, hauv ib thaj chaw uas cov duab digital renderings muaj ntau. Cov keeb dawb paug qhia txog cov ntsiab lus me me ntawm tus qauv tsim khoom, thaum kev npaj duab (framing) pub kev xav txog qhov hnyav thiab qhov muaj nyob tiag tiag. Cov kev tsim duab muaj ntau hom, txij li duab ze ze ntawm cov khoom me me mus txog rau duab dav ntawm tag nrho lub cheeb tsam. Kev sib txawv ntawm qhov kaj thiab qhov tsaus qhia tawm cov qauv (patterns) saum cov nqaij hlau ci ntsa iab. Cov duab no tau yees tawm ntawm ob hnub hauv Taipei siv rau digital thiab luam ntawv.

The Recognition

About the A' Design Award Hlau

Satoro Kev Yees Duab Satellite yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Satoro Kev Yees Duab Satellite xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Satoro Kev Yees Duab Satellite tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: RedPeak and Satoro realized a series of photographs that play with colors, proportions, and compositions to create dramatic and striking images that highlight the innovative nature of the product. White backgrounds showcase the design intricacies while the framing creates a sense of weight and presence, with compositions ranging from close-ups that reveal the details of the product to wide-angle shots that capture the entire engineering feat.
Dimensions & Packaging: Produced several works in different sizes for application on different uses.
Tags: Photography, Satellite, Space, Aerospace
Production Technology: Equipped with a powerful Nikon D850 camera and two lenses: a Nikkor 70-200mm f2.8 and a Nikkor 24-70mm f2.8, and aided by the advanced lighting capabilities of the Profoto Pro-11 with ProHead Plus, this unique photographic experiment captures the stunning contrast and interplay of light and shadow surrounding the satellite.
Design Challenge: To reveal the satellite’s technical marvel while facing the constraints of working with an invaluable piece of technology. The precious nature of the technology, combined with various types of reflective materials, presented challenges when lighting the surfaces. How might the team highlight the intricate technical details of a “not-an-everyday" object from various perspectives?
Research: The photographs reveal the raw and captivating intricacies of the satellite and its patterns as light dances across its gleaming metal surfaces. In this way, this project spotlights the incredible feats of technology humanity is capable of and demystifies the mysteries of space.
Inspiration: In a field dominated by digital renderings, RedPeak and Satoro wanted to capture the ephemeral essence of a small sat before its final destination in orbit. Inspired by the potential of small sats to redefine possibilities in space, the photographs play with contrasts in lighting, and proportions, spotlighting the possibilities of this small yet empowering technology.
Project Duration: Two-day shooting in Taipei.
Operation Flow: Satellite photography for digital and print applications.
Patents: Copyrights belong to Satoro, 2023.
Team Members: CEO: Silvia Yu
Creative Director: Chris Chung
BD Director: Raychard Huang
Senior Strategists: Nathan Liao, Lucas Willery
Account Managers: Peggy Lee, Jasmine Hung
Image Credits: Image Credits:
Client: Satoro Inc.
Agency: RedPeak
Production: Howard Chang, Andy Tsui