Withered Kev Ua Haujlwm Tseem Ceeb: Ntawv Tshaj Tawm by Jin Qin

Withered Kev Ua Haujlwm Tseem Ceeb: Ntawv Tshaj Tawm by Jin Qin is a highly esteemed winner of the very prestigious 2023 A' Design Award Hlau in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

HlauDuab Kos· 2023

Withered Kev Ua Haujlwm Tseem Ceeb: Ntawv Tshaj Tawm

by Jin Qin

Client: Northeastern University of China

A' Design Award Hlau Winner in Duab Kos Category

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Colors

The Design

About Withered Kev Ua Haujlwm Tseem Ceeb: Ntawv Tshaj Tawm

Ntawv Ua Phau: Withered yog ib qho ntawv tshaj tawm series uas tsim los tshaj tawm kev tiv thaiv ib puag ncig. Tus qauv tsim yog ua raws li cov duab zoo thiab tsis zoo. Cov ntoo qhuav tsim ua tus duab tseem ceeb, thiab cov duab uas tig rov qab qhia pom cov qauv ntawm neeg lub cev sab hauv. Kev sib txuas ntawm cov duab qhia tias kev siv nyiaj tsis muaj tswvyim ntawm cov khoom siv ntuj yog kev mob rau tus kheej neeg. Cov lus qhia tias kom cov neeg saib txawm siab dawb rau ntuj ib yam li lawv tu lawv lub cev. Cov ntawv tshaj tawm no ua los ntawm plaub xim luam ntawv thiab tso saib nyob rau cov chaw sib txuas thiab hauv qab av (subways) los ua ntawv tshaj tawm thiab luam ntawv tshaj tawm. Cov duab no tseem siv ua duab qhia hauv phau ntawv xov xwm (magazine).

The Recognition

About the A' Design Award Hlau

Withered Kev Ua Haujlwm Tseem Ceeb: Ntawv Tshaj Tawm yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Withered Kev Ua Haujlwm Tseem Ceeb: Ntawv Tshaj Tawm xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Withered Kev Ua Haujlwm Tseem Ceeb: Ntawv Tshaj Tawm tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to convey the voice of protecting the environment and cherishing resources, the works are used in advertisements, printed promotional materials, magazine illustrations, etc. in stations and subways. Through close contact between people and creative posters, works can make people feel the artistic appeal of social love.
Dimensions & Packaging: Printing poster: 1189mm (H) x 841mm (W),297mm (H) x 210mm (W). (sheet size). Data size: 1189mm (H) x 841mm (W), 300dpi, cmyk.
Tags: Poster, Paper, Illustration, Book, Vision, Graphic design
Production Technology: The poster adopts four-color printing technology and is widely posted in outdoor places; The works are also printed in magazines to spread the idea of giving love.
Design Challenge: The difficulty of this project design lies in the unity of creative design and human thought. The appeal of the work to people, the effect of artistic transmission and people's acceptance, and the expected effect of people on environmental protection in the future.
Research: It is the study of visual art design aiming at the development of a harmonious society. The purpose is to let people be infected with their hearts and convey love. The publicity method is to post these caring designs outdoors and read books. It is a sublimation of soul for the commercial society and people's busy work.
Inspiration: The inspiration of the work comes from the theme of environmental protection, which requires people to take special care of the surrounding environment and cherish the rare resources of the earth. The earth resources are as valuable as our human organs, so the creative design of posters with the theme of protecting the environment has come into being. Through the production of environmental protection theme posters, to transmit positive energy.
Project Duration: The project starts in October 2022 and ends in December 2022 in Shenyang, China
Operation Flow: In order to show the creative effect of delivering love and steadfast work, the works are used in advertisements such as stations and subways, printed promotional materials, magazine illustrations, etc. Through close contact between people and creative posters, works can make people feel the artistic appeal of love in society.
Team Members: Jin Qin