Nunn Bush 3D Khoom Animation by Mateus Morgan is a highly esteemed winner of the very prestigious 2023 A' Design Award Nyiaj in Tsim Yeeb Yaj Kiab, Vis Dis Aus thiab Duab Txav Competition Category.
NyiajYeeb Yaj Kiab· 2023
Nunn Bush 3D Khoom Animation
Client: Morgan Studio
A' Design Award Nyiaj Winner in Yeeb Yaj Kiab Category
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- Verified Award Winner
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The Design
About Nunn Bush 3D Khoom Animation
Qhov project tau tsim los qhia tag nrho cov yam ntxwv ntawm cov khoom hauv kev lom zem los ntawm kev qhia tab sis tsis muaj kev ntxhov siab. Lub hom phiaj yog los qhia txog kev tsim cov khau. Kev tshoov siab los ntawm kev tshawb fawb txog cov ntsiab lus uas tuaj yeem sawv cev rau cov khoom, zoo li xwm nrog txhua yam xim thiab kev xav. Cov khau tau ua qauv siv cov duab los ua ib qho kev siv thiab tawv 3D qauv qauv. Rau kev ua qauv, cov tsim qauv siv software C4D. Tag nrho cov kev ntxhib los mos tau ua los ntawm cov tawv tawv thiab qee cov txhuam hniav Photoshop. Vray tau siv rau kev ua yeeb yam thiab Houdini rau Simulations.
The Recognition
About the A' Design Award Nyiaj
Nunn Bush 3D Khoom Animation yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Nunn Bush 3D Khoom Animation xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Nunn Bush 3D Khoom Animation yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project was made to show all the features of the product in a fun way. Being a informative but without being annoying. The purpose was to show the construction of the shoe.
- Tags
- shoe, 3d animation, shoe animation, product animation, 3D, lookdev
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software C4D. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations
- Design Challenge
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- The inspiration came through the research about elements that could represent the product, like the nature with all the colors and mood.
- Project Duration
- 2 months
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Director: Mateus Morgan
Client: Nunn Bush
Briefing: Whitney Theriot
3D modelling and texturing: Mateus Morgan, Otavio Silveira, Carlos Masson
Animation: Mateus Morgan
Simulations José Rafael, Cadu Rosa
Sound Design Samuel Simionato
Motion Design: Vitor Fonseca
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