Nu Us Supplement Kev Tsim Duab Qauv Ntsuj Plig by Salvita Bingelyte

Nu Us Supplement Kev Tsim Duab Qauv Ntsuj Plig by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2023 A' Design Award Hlau in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

HlauDuab Kos· 2023

Nu Us Supplement Kev Tsim Duab Qauv Ntsuj Plig

by Salvita Bingelyte

Client: Salvita Design

A' Design Award Hlau Winner in Duab Kos Category

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Verified Award Winner

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Colors

The Design

About Nu Us Supplement Kev Tsim Duab Qauv Ntsuj Plig

Nu Us yog ib qho kev tsim duab qauv ntsuj plig rau ib lub npe khoom lag luam vitamin. Cov ntawv logo muab plaub tus ntawv loj sib txuas ua ib daim duab sib koom ua ke. Cov ntawv siv tus qauv ntawv nyias thiab sib npaug uas muaj cov ntug ntse thiab qhov sib nrug sib xws, uas ua rau lub cim meej thiab yooj yim nyeem. Cov tshuaj noj pab kho tsim npe muag ua cov capsules hnub thiab hmo ntuj. Cov capsules sawv ntxov muab tso rau hauv lub raj dawb thiab cov capsules hmo ntuj muab tso rau hauv lub raj dub. Cov duab yooj yim ntawm hnub thiab hli xiav ua xim daj ci ua qhov sib txawv. Tus qauv tsim yooj yim raug siv rau ntawm cov ntawv qhia khoom, cov npav lag luam, thiab cov hnab khoom muas.

The Recognition

About the A' Design Award Hlau

Nu Us Supplement Kev Tsim Duab Qauv Ntsuj Plig yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Nu Us Supplement Kev Tsim Duab Qauv Ntsuj Plig xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Nu Us Supplement Kev Tsim Duab Qauv Ntsuj Plig tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logotype seamlessly blends four bold upper case letters into a cohesive image. Created using a sleek and elegant font, this logo is at once modern and timeless, conveying a sense of professionalism, sophistication, and strength. Thin strokes and sharp edges convey a sense of precision and attention to detail, while the even spacing and consistent thickness of the strokes ensure that the logo is easy to read and visually appealing.
Dimensions & Packaging: Label is Width 163 mm x Height 60 mm, Business card: 55 mm x 91 mm, Shopping bag: 320 mm x 172 mm x 260 mm
Tags: Supplement, immunity, logotype, visual identity, brand identity, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
Production Technology: Screen printing
Design Challenge: The name was chosen for its simple words. Nu Us is pronounced as new us, therefore the meaning of the name is to feel new again. The primary objective was to develop a product that could induce a sense of tranquility, rather than adding more chaos to an already stressful life. Therefore, the design was opted for a minimalistic approach that would not overload the consumers with too many visual elements. Although this was challenging, it succeeded in creating a clean and simple design that stands out.
Research: Nowadays, it is crucial to have a design that is straightforward and uncomplicated. The brand has opted for a minimalistic approach, using basic fonts and limited colors that create a relaxed and uncomplicated vibe. Despite the simplicity, the design effectively distinguishes between the day and night capsules, ensuring clarity, functionality and quality.
Inspiration: Design studio developed the brand design, packaging and visuals for Nu Us vitamin supplements. As a result of the stress and anxiety caused by recent years, consumers are searching for ways to boost their immune system and improve their health. These supplements consist of two day and night pills that provide a balanced daily dose and maximum vitamin absorption, supporting immunity twenty four hours.
Project Duration: Started in August 2022 and finished February 2023 in Vilnius, Lithuania.
Operation Flow: The morning capsules are contained in a white bottle, whereas the night capsules are placed in a black bottle. The packaging has been designed in a simple yet elegant manner using the colors black and white to reflect the highest quality. Additionally, to make the design more appealing, these designs use simple sun and moon shapes in bright yellow to catch the eye. Yellow shines with optimism, happiness and has the ability to infuse energy, and evoke positive emotions.