Ranger Kev Tsim Cim Qauv by Zhang Weiwei

Ranger Kev Tsim Cim Qauv by Zhang Weiwei is a highly esteemed winner of the very prestigious 2023 A' Design Award Hlau in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

HlauDuab Kos· 2023

Ranger Kev Tsim Cim Qauv

by Zhang Weiwei

Client: Yunnan Tech & Besiness University

A' Design Award Hlau Winner in Duab Kos Category

12,000

Verified Award Winner

Verify Award Status for #150972

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ranger Kev Tsim Cim Qauv

Ranger yog ib qho kev tsim cim qauv rau lub tsev so uas pab cov neeg mus ncig hluas. Cov cim qauv no muab txhua tus qhua piv rau ib tug ranger, uas yog ib tug cim paub zoo hauv cov dab neeg fantasy. Ib daim npog ntsej muag ranger yog siv ua cov tswv yim tseem ceeb, thiab muaj ib pawg cim qauv ranger cuab yeej raug tsim tawm ntawm nws. Cov cim qauv no raug siv rau cov khoom siv hauv chaw ua haujlwm thiab cov khoom siv hauv tsev so raws li qhov loj ntawv, thiab lawv kuj raug siv rau cov khoom uas caw cov qhua koom tes. Lub cim logo raug luam siv laser foil stamping, yog li lub npoo qhia tawm qhov txawv txawv ntawm lub duab ci raws li saib ntawm ntau sab.

The Recognition

About the A' Design Award Hlau

Ranger Kev Tsim Cim Qauv yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Ranger Kev Tsim Cim Qauv xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Ranger Kev Tsim Cim Qauv tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Different hotels have different positioning groups, Ranger Hotel is mainly aimed at young tourists, through simple design to create a light luxury fashion social hotel.
Dimensions & Packaging: This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
Tags: Ranger, Hotel, Visual Identity, Young man, Traveller
Production Technology: The product mainly adopts laser hot stamping process.
Design Challenge: The most challenging part of the design was how to use symbols to give visitors from both the East and the West a common understanding of the Ranger.
Research: Ranger Hotel is an international hotel, and the difficulty of the project is that there are many differences between the Chinese "Xia" and the Western "Xia", or even completely different. As a Chinese designer, how to recognize and understand the essence of Western "chivalry" in this project is particularly important. Through reading a large number of literature and books, as well as searching for clues of "Xia" from a large number of movies, and expressing it through symbolic, visual, and intuitive forms, and finally using the method of character equipment deconstruction to achieve this visual system.
Inspiration: The design compares visitors to "rangers." In fantasy stories, practitioners are basically elves. The visual system uses the Ranger Mask as the creative element to extend a series of Ranger equipment symbols, the purpose of which is to create derivatives from these symbols to allow visitors to interact, so that every traveler can experience the Ranger.
Project Duration: The project started in May 2022 in Kunming and finished in July 2022 in Kunming
Operation Flow: The logo of the Ranger Hotel is printed using laser foil stamping technology, and the logo reflects the unpredictable luster from different angles, making it more mysterious.