Elegance and Modernity Chaw Nthuav Qhia Khoom by Smart Design Expo - Joanna Dittmar

Elegance and Modernity Chaw Nthuav Qhia Khoom by Smart Design Expo - Joanna Dittmar is a highly esteemed winner of the very prestigious 2023 A' Design Award Kub in Tsim Kev Nthuav Qhia Lag Luam, Sab Hauv thiab Kev Nthuav Qhia Competition Category.

KubKev Nthuav Qhia Lag Luam· 2023

Elegance and Modernity Chaw Nthuav Qhia Khoom

by Smart Design Expo - Joanna Dittmar

Client: Drutex

A' Design Award Kub Winner in Kev Nthuav Qhia Lag Luam Category

434,962

Verified Award Winner

Verify Award Status for #151240

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Elegance and Modernity Chaw Nthuav Qhia Khoom

Elegance and Modernity yog ib qhov chaw nthuav qhia khoom uas tsim los rau ib lub rooj muag khoom lag luam hauv Nuremberg. Qhov chaw no ntev 21.5 mev thiab dav 11 mev, nrog cov phab ntsa siab 5 mev. Cov xim dub thiab cov xim zoo li thee (concrete) raug muab sib xyaw nrog cov nroj tsuag thiab kev teeb pom kev ua tib zoo xaiv kom nthuav tau cov khoom hauv ib qho chaw ntsiag to. Sab nraud yog ua los ntawm laminate, ib qho huab kub dai saum ruab yog tsim los ntawm laj kab hlau, thiab cov rooj nthuav khoom raug pleev xim kub ci. Txhua yam raug tsim hauv tsev los ntawm cov kws ntoo. Ib daim vij yeeb yaj kiab ntev 6 mev thiab siab 3.5 mev tso ib zaj yeeb yaj kiab los nqua hu cov neeg tuaj saib los ntawm qhov deb.

The Recognition

About the A' Design Award Kub

Elegance and Modernity Chaw Nthuav Qhia Khoom yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Elegance and Modernity Chaw Nthuav Qhia Khoom xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Elegance and Modernity Chaw Nthuav Qhia Khoom ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: There's a certain mystery inherent in every implementation process, a moment when imagination meets with the possibilities of reality to create something intriguing and beautiful. The fusion of these elements creates a striking whole.
It's natural to wonder which particular element of a stand was the catalyst for the whole design concept. After all, every project has its own unique starting point - the spark that ignites the creative process and drives the work forward.
Dimensions & Packaging: SIZE: 21,5 x 11m
5m high walls

Since we wanted to capture the attention of the visitors, we decided to use a huge screen (6x3,5m) to show the film, which was made by the client, at all times during the exhibition. This solution attracted the attention of the visitors from a distance. It is a perfect combination of multimedia technology with eye-catching design.
Tags: elegant, modern, minimalist,
Production Technology: The production of the elegant facade made of laminate, golden cloud installation made of metal fence, and golden lacquered expositors were produces in-house in a carpentry, through the skilled hands of carpenters.
Custom-made production has to present their company as a strong business partner as well as highlight the exclusiveness and the high quality of their products.

Incorporating black into the design makes the stand evoke the associations of luxury and superior quality so it is a perfect choice to bring out the best in products.

Choosing the right lighting made it possible to showcase the products in their intended environments.
Design Challenge: Incorporating elegant and modern elements with delicate touches like hanging golden clouds can help convey a sophisticated and contemporary brand image. However, without proper research and a clear brief, it may be challenging to execute this vision effectively and achieve the desired results.
Research: Designing a booth for the Drutex brand is always about finding new details that will catch people's attention while also being consistent with the brand's aesthetics and branding. It involves constantly searching for new design solutions that will attract attention while maintaining a cohesive brand identity.
Inspiration: Inspired by the elegant, simple form of the customers products, wanting to emphasize their prestige and premium quality we have created a stand based on subtle, matching colors. The frugality and austerity of the decor allowed to focus on lighting and good product presentation.
Elegance and modernity. The rawness of black and concrete combined with the energy and freshness of plant elements. The perfection of this project is in detail.
Project Duration: Frontale 2022, Nuremberg
Operation Flow: the stand has a warm, sophisticated and light look
Patents: Smart Design Expo
Team Members: Joanna Dittmar
Image Credits: Smart Design Expo