Trip of Tea Duab Kos by Yao Wu is a highly esteemed winner of the very prestigious 2024 A' Design Award Nyiaj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

NyiajDuab Kos· 2024

Trip of Tea Duab Kos

by Yao Wu

Client: Beijing Wuyao Cultural and Creative Co. Ltd.

A' Design Award Nyiaj Winner in Duab Kos Category

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Colors

The Design

About Trip of Tea Duab Kos

Trip of Tea yog ib nkawm duab kos uas tsim rau ib lub tuam txhab tshuaj yej Suav. Ob daim hauj lwm no tau kev tshoov siab los ntawm ob txoj kev thauj tshuaj yej keeb kwm, uas yog Txoj Kev Tshuaj Yej Ib Vam Mais thiab Txoj Kev Silk Hauv Hiav Txwv. Ib tug nees uas muab los ntawm tus qauv cim (logo) ntawm tus neeg siv khoom tshwm sim ua ib tug xa xov raws txhua txoj kev. Tus duab ntawm txhua tus nees thiab tus paj ntaub ntawm nws lub eeb hloov mus raws li cov yam ntxwv ntawm lub nroog los sis cheeb tsam uas mus txog. Muaj cov duab qhia txog kev haus tshuaj yej ntawm ntau lub teb chaws nyob rau hauv. Cov duab no yog kos tes rau ntawm ib lub tablet thiab nthuav tawm ua ib daim ntawv yeem sib txuas uas haum rau cov ntawv lo (posters), postcards thiab lwm yam kev siv.

The Recognition

About the A' Design Award Nyiaj

Trip of Tea Duab Kos yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Trip of Tea Duab Kos xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Trip of Tea Duab Kos yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These two works are illustration designs created for the famous Chinese tea company "Bama Tea". We combined the most conspicuous horse element in the client's company logo and applied it to the illustration, using it as the main body and the theme of "Revisiting the Road to Tea", with the horse element running through it. It is worth noting that different images of horses and saddles vary, combining different characteristics of tourist destinations and drawing in depth different countries and regions. The entire picture is unfolded in a tiled form to facilitate subsequent graphic promotion and use.
Dimensions & Packaging: The size displayed as a separate illustration work is 3.84m*0.76m using giclee technology. Commercial applications vary in size depending on the type.
Tags: illustration, Bama Tea, Trip Of Tea, Tea Road of Ten Thousand Miles, Chinese tea
Production Technology: The illustrations are created on photoshop using a hand-drawn tablet. This long reel accommodates most size applications. These three parts can be used alone or in conjunction with other derivatives for subsequent commercial applications, such as postcards, posters and other creative works.
Design Challenge: The difficulty in creating this illustration lies in the combination of tea cultures from different countries. It is necessary to avoid cluttering the picture and maintain a unified style without losing its characteristics.
Research: Reference is made to the tea culture of different countries and regions in history, and the entrepreneurial background of the client company is integrated with it. A large number of tea drinking scenes from different countries are integrated into the illustrations to show the tea culture of different countries, and are connected by horses in different postures. The illustrations are colorful and harmonious.
Inspiration: The two illustrations are inspired by the two tea transportation routes in Chinese history, namely the "Ten Thousand Miles Tea Road" and the "Maritime Silk Road", using horses as messengers throughout the route of the Ten Thousand Miles Tea Road.
Project Duration: The project started in Beijing in August 2022 and was completed in Beijing in December 2022
Team Members: Original designer: Yao Wu
Illustration designer: Yuchen Zhang
Illustration designer: Boxing Xie
Graphic designer:Ziyang Zheng
Graphic designer:Zhen Tan
Graphic designer:Huafeng Shi
3D designer:Hao Liao