Remaking Art Kev Ua Cim Npe Rau Lub Tuam Txhab los ntawm Meng Shenhui

Qhov qauv tsim Remaking Art Kev Ua Cim Npe Rau Lub Tuam Txhab los ntawm Meng Shenhui yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

NyiajDuab Kos· 2024

Remaking Art Kev Ua Cim Npe Rau Lub Tuam Txhab

los ntawm Meng Shenhui

Tus Neeg Siv: Shenzhen Chengmei Culture Communication Co., Ltd

Tus Yeej A' Design Award Nyiaj hauv Pawg Duab Kos

145,031

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #152015

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Remaking Art Kev Ua Cim Npe Rau Lub Tuam Txhab

Remaking Art yog ib qho kev tsim cim npe rau lub tuam txhab uas ua haujlwm txog kev sib txuas lus ntawm kab lis kev cai. Lub logo muab ob tug ntawv pib R thiab A los ua ke ua ib lub cim sib npaug zos, sib txuas los ntawm cov kab uas ua rau xav txog tus duab pom hauv dej. Ib txoj kab ntsug toj ua rau nco txog rab teev thiab tseem khaws cia los ntawm lub logo qub los qhia txog kev ncaj ncees thiab kev muaj siab dawb paug. Lub tswv yim pom ntawm qhov muag siv cov kab los faib cov ntaub ntawv luam tawm, cov thawv ntim khoom thiab cov chaw tso saib hauv tsev, kom qhov zoo nkauj zoo li qub tuav tau thoob plaws txawv qhov loj me thiab cov khoom siv. Qhov kev tsim no qhia txog kev sib npaug zos, kev koom ua ke thiab kev txhawb dua tshiab.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Remaking Art Kev Ua Cim Npe Rau Lub Tuam Txhab yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Remaking Art Kev Ua Cim Npe Rau Lub Tuam Txhab xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Remaking Art Kev Ua Cim Npe Rau Lub Tuam Txhab yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The logo design takes the initial letters R and A of the brand name Remaking Art, forming a symmetrical logo image up and down, using lines to connect the two letters, like a reflection in water, reflecting the brand concept“Remaking”.
The overall VI visual system is focus on the concepts of symmetry, fusion, and innovation, making full use of lines to separate plane materials, product design, and interior display.
Qhov Loj & Ntim: The overall design utilizes lines to connect two letters, resembling a reflection in water, highlighting the concept of brand reshaping. The design team focuses on the concepts of symmetry, integration, and innovation, using lines to separate different sizes of flat materials, packaging, and interior displays to convey the brand spirit in a concise and clear manner. Appropriate printing techniques and materials are chosen to ensure integrity across different sizes and materials.
Cov Ntsiab Lus: Logo, Brand, Branding, Identity, Brand Identity, Logo Design, Creative, Visual Identity, Advertising,
Thev Naus Laus Zis Tsim Khoom: In the new design ,the horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
Kev Sib Tw Tsim Qauv: The client wanted to keep the scale element line from the previous logo but in a more seamless and integrated manner within the new design.
Kev Tshawb Fawb: The previous logo of Remaking Art incorporated the initials "R" and "A" from the brand name. The letter "R" also resembled the Chinese oracle-bone inscription of character"human (pronounces Ren, means human)", representing the idea that "design should be people-oriented" The horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
Kev Txhawb Siab: The design inspiration comes from water reflection, using lines to connect the two obverse and reverse letters, and make full use of lines to separate plane materials, product design, and interior display. Clearly and concisely convey the spirit of re-inheriting brand culture, re-creating art, and re-integrating creativity.
Lub Sij Hawm Ua Hauj Lwm: The project started in January 2022 and was completed in Shenzhen in May 2022
Txheej Txheem Ua Hauj Lwm: First, the design team conducted in-depth research on the brand's history, values, and goals, determining the direction of brand integration and innovation. For the previous image, the design team retained the line elements and reimagined them into symmetrical forms to create new logos and visual elements, showcasing the brand's transformation and innovation. Subsequently, the design team continuously adjusted the design using design tools to ensure its consistency across different platforms and materials, allowing for smooth application in printed materials, product packaging, and spatial design to provide the audience with a tangible experience of the brand concept.
Kev Qhuas Duab: Copyright：CM Design