Ecohiny Kev Tsim Hom Lag Luam los ntawm Cansu Dagbagli Ferreira

Qhov qauv tsim Ecohiny Kev Tsim Hom Lag Luam los ntawm Cansu Dagbagli Ferreira yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

NyiajDuab Kos· 2024

Ecohiny Kev Tsim Hom Lag Luam

los ntawm Cansu Dagbagli Ferreira

Tus Neeg Siv: Cansu Dagbagli Ferreira

Tus Yeej A' Design Award Nyiaj hauv Pawg Duab Kos

106,368

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #152882

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Ecohiny Kev Tsim Hom Lag Luam

Puas yog ib lub hom ntawv so quav tuaj yeem ua tau ntxim nyiam thiab lom zem? EcoHiny yog 100% xyoob organic, muaj ntawv pov thawj FSC thiab zoo rau ib puag ncig tau ntau li ntau tau. Lub cim hom lag luam yog txiv duaj, cov xim thiab hom ntawv uas xaiv qhia txog kev lom zem, ntuj tsim thiab tus yam ntxwv mos ntawm cov khoom. Lub hom phiaj yog ua kom lub hom lag luam txawv ntawm lwm cov nyob hauv kev ua lag luam los ntawm kev siv qauv xim tshwj xeeb. Xim ntsuab xiav tsaus, ua ke nrog xim txiv duaj, muab tus cwj pwm lom zem, thiab qhia txog kev zoo rau ib puag ncig thiab kev ruaj ntseg. Cov kev xaiv tsim no sib txuas lus nrog pawg neeg yuav khoom lub hom phiaj tam sim ntawd thiab tsim kev sib txuas ntawm lub hom lag luam thiab cov neeg yuav khoom.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Ecohiny Kev Tsim Hom Lag Luam yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Ecohiny Kev Tsim Hom Lag Luam xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Ecohiny Kev Tsim Hom Lag Luam yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: ecoHiny is a newly launched brand of bathroom products made from 100% organic bamboo, FSC certified and soft as a feather. The brand personality is intended to be young, playful and bold. Design conveys eco-friendliness in a unique way. Branding features unique color combination and minimal approach. The product name and features are displayed prominently and in large font size on the packaging, as the product is displayed and sold on online e-commerce platforms.
Qhov Loj & Ntim: 3 sizes for shipping box was designed: 12 pack, 24 pack and 36 pack. Wrap dimensions are R11 x H11
Cov Ntsiab Lus: bathroom, toilet paper, packaging, bamboo, sustainable, eco friendly, packaging design
Thev Naus Laus Zis Tsim Khoom: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as toilet paper wraps and the shipping box were produced by 4 color printing technique.
Kev Sib Tw Tsim Qauv: The challenge was being able to produce the same color for the toilet paper wraps and the shipping box. Even though a propriate Pantone color was chosen, the fact that the wraps and the box has different materials resulted in different printed colors. We had to make adjustment in the trial print phase, to make sure the colors matched.
Kev Tshawb Fawb: A thorough competitor research was done online and offline. During the research phase we realized that all bamboo toilet paper brands use the same tone of bright green. Our aim was to differentiate the brand from others on the market by using a unique color palette.
Kev Txhawb Siab: We created the brand direction inspired by the quirky name of the brand. The brand symbol is chosen as a peach, while the choice of colors creates a fun and playful personality for the brand. Deep blueish green hue, paired with peach, also conveys a sense of eco-friendliness and sustainability. As a typeface, a modern sans-serif font was chosen to convey a sense of simplicity and approachability. The font is legible and easy to read, making it ideal for product packaging and web design.
Lub Sij Hawm Ua Hauj Lwm: Project started in April 2022 and finished in April 2023. The products were launched in May 2023
Txheej Txheem Ua Hauj Lwm: Bamboo toilet paper is a tree free product. It's septic free, soft and strong. The differentiation points from the competitors are being 350 sheet, elemental chlorine free and having a 100% recyclable packaging.