Tiantai Huangcha Kev Txheeb Cim Lub Npe Lag Luam los ntawm Zhejiang Gongshang University

Qhov qauv tsim Tiantai Huangcha Kev Txheeb Cim Lub Npe Lag Luam los ntawm Zhejiang Gongshang University yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

NyiajDuab Kos· 2025

Tiantai Huangcha Kev Txheeb Cim Lub Npe Lag Luam

los ntawm Zhejiang Gongshang University

Tus Neeg Siv: 天台县人民政府

Tus Yeej A' Design Award Nyiaj hauv Pawg Duab Kos

87,312

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #152976

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Tiantai Huangcha Kev Txheeb Cim Lub Npe Lag Luam

Tiantai Huangcha yog ib qho kev tsim kev txheeb cim lub npe lag luam thiab kev tsim lub thawv ntim uas tsim rau ib hom tshuaj yej daj hauv cheeb tsam. Lub logo muab cov duab kheej me me thiab cov duab nplooj los ua ke ua ib hom lus duab yooj yim. Ib lub voj voog piv txog lub hauv paus tseem ceeb ntawm tshuaj yej. Ob lub voj voog qhia txog kev sib cuam tshuam ntawm tib neeg thiab ib puag ncig ntuj tsim. Peb lub voj voog sawv cev rau cov phooj ywg zaum ib ncig ntawm lub rooj los sib faib haus tshuaj yej. Ib daim duab paj tshuaj yej nyob hauv qab ua ke nrog peb lub voj voog me me thiab ua kom lub cim tiav log. Lub thawv ntim siv av nplaum ceramic uas tsis ci nrog cov kov hlau, thiab lub thoob ntim tshuaj yej tus duab ua raws li tus duab ntawm lub logo.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Tiantai Huangcha Kev Txheeb Cim Lub Npe Lag Luam yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Tiantai Huangcha Kev Txheeb Cim Lub Npe Lag Luam xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Tiantai Huangcha Kev Txheeb Cim Lub Npe Lag Luam yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The combination of dots shapes and leaves condenses the Buddhist meditation into a logo graphic with multiple meanings. The circle symbolises the essence of tea; the arrangement of two circles shows the interaction between man and nature; and the arrangement of three circles signifies the sharing and gathering of friends who are seated around a table to drink three cups of tea together.
The tea lotus graphic below the logo echoes the three dots above, ultimately constituting the complete logo.
Qhov Loj & Ntim: Round, crescent shaped tea canister: diameter 120mm*height 150mm (capacity 150-200g);
Tea tray: leaf-shaped design, length 200mm*width 100mm.
In packaging design, round tea canisters, crescent-shaped tea canisters, diagonally placed tea cups and leaf-shaped tea trays are the basic apparatus for tea tasting. At the same time, through the clever combination of the tea canister and the tea tray, it forms an isomorphic design that echoes with the logo graphic, which effectively strengthens the brand impression.
Cov Ntsiab Lus: Brand Narrative, Brand Design, Symbolic Design, Sustainable Packaging, Regional IPs
Thev Naus Laus Zis Tsim Khoom: Material Selection: The packaging is made of matte ceramic and metal handles, echoing the natural texture; balancing a sense of high-end with sustainability;

3D modelling: The tea canister form was modelled based on the logo graphic to ensure that the shape was consistent with the brand symbol. This creation, through the simple design, helps the brand to show the rich connotation, and leave a deeper memory and sense of identity in the user's mind.
Kev Sib Tw Tsim Qauv: Cultural abstraction: how to transform Buddhist Zen into a universal symbol? This can be done by lowering the narrative cognitive threshold through a simple graphic with different numbers of circles, one circle, two circles and three circles;
Breaking barriers: how to balance high-end positioning and mass communication? Minimalist design of gifts and everyday scenes to strengthen the ‘scarcity + cultural value’ label;
Production: process cost control for complex shaped tea canisters, using modular moulds to reduce customisation costs.
Kev Tshawb Fawb: This project creates a brand image and packaging system for "Tiantai Yellow Tea". Centered on "Buddhist culture," the design blends Zen aesthetics with tea-making traditions. The main graphic combines dots and leaf shapes. The tea lotus below forms a "poet monk with clasped hands," reflecting the "tea and Zen" philosophy. The design balances cultural richness with efficiency, emphasizing the tea's rarity and premium status. The brand gained government recognition and media coverage.
Kev Txhawb Siab: We were commissioned by the government of Tiantai County, Zhejiang Province to design the brand identity and packaging for the local speciality tea 'Tiantai Huangcha.' As the birthplace of yellow tea, Tiantai Temple was asked to incorporate its concept of 'Tea Zen and One Taste' into the design; to transform the traditional process of sun-drying and drinking tea into visual symbols; and to integrate a variety of cultural imagery through geometric shapes that are easy to recognise and remember .
Lub Sij Hawm Ua Hauj Lwm: The project started its design phase in October 2022, was completed in April 2023 and officially released in May 2024.
Txheej Txheem Ua Hauj Lwm: Unpacking Ceremony: The layered structure of the gift box needs to be opened in a specific order, simulating the Zen tea ceremony;
The combination of the tea canister and the tea tray enhances the sense of opening ceremony, which fits the needs of gift-giving scenarios, and the minimalist graphics reduce the cost of recognition, helping the brand to quickly enter new markets and strengthen the brand's memory. This minimalist symbol system can be expanded to tea utensils and cultural tourism products (such as meditation experience periphery) to continue the brand life cycle.
Cov Tswv Cuab Pab: Designer：Kan Zhao
Kev Qhuas Duab: Designer：Kan Zhao