Jingting Mountain Scenic Area Lub Npe Ntawv Sib Tw by Zhejiang Gongshang University

Jingting Mountain Scenic Area Lub Npe Ntawv Sib Tw by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 A' Design Award Tooj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

ToojDuab Kos· 2024

Jingting Mountain Scenic Area Lub Npe Ntawv Sib Tw

by Zhejiang Gongshang University

Client: Anhui · Jingting Mountain Scenic Area

A' Design Award Tooj Winner in Duab Kos Category

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Verified Award Winner

Verify Award Status for #152983

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jingting Mountain Scenic Area Lub Npe Ntawv Sib Tw

Nrog Ntawv: Jingting Roob Yeeb Yuj Chaw yog ib qho lub npe kev lag luam tsim tawm rau ib qho chaw yeeb yuj tseem ceeb thiab lub vaj tsev nroj tsuag hauv tebchaws uas nyob rau Anhui Xeev, Suav teb. Lub npe no yog raws li lub tswv yim ntawm kev tshawb fawb kab lig kev cai los ntawm kev kos duab, yog li ntawd qhov kev mus xyuas zoo li tab tom taug kev hauv ib daim ntawv kos duab uas rau nrig. Cov duab roob, tej yam ntawv tsev pob zeb, huab tsis ua tsaug zog, noog qav teb thiab cov cawv dawb thiab tshuaj tsuag ntsuab hauv thaj chaw ntawd raug kos rau hauv hom lus duab. Rau tus duab pab tuaj yeem txhawb rau lub cim tseem ceeb thiab siv tau rau ntau qhov chaw sib txawv. Qhov kev tsim khoom no hloov ib daim duab qub uas tsuas muaj kev nyiam tsawg thiab haum rau digital media.

The Recognition

About the A' Design Award Tooj

Jingting Mountain Scenic Area Lub Npe Ntawv Sib Tw yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Jingting Mountain Scenic Area Lub Npe Ntawv Sib Tw xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Jingting Mountain Scenic Area Lub Npe Ntawv Sib Tw ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
Dimensions & Packaging: We have designed six auxiliary graphics for the Jingtingshan brand, which can be applied in various scenarios. Each graphic showcases the unique features of the Jingtingshan scenic area, including the countless works left behind by more than 300 famous poets and painters in history, as well as the enchanting mountain scenery. The graphics also highlight the distinctive pavilions and towers, as well as the locally produced "baijiu" (white liquor) and "green tea" of Jingtingshan.
Tags: Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
Production Technology: In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
Research: The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
Inspiration: In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
Project Duration: The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
Team Members: Designer: Kan Zhao