CZBank Youth Speech Contest Kev Sib Tw Hais Lus Ntawm Cov Hluas CZBank los ntawm Zhejiang Gongshang University

Qhov qauv tsim CZBank Youth Speech Contest Kev Sib Tw Hais Lus Ntawm Cov Hluas CZBank los ntawm Zhejiang Gongshang University yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

ToojDuab Kos· 2024

CZBank Youth Speech Contest Kev Sib Tw Hais Lus Ntawm Cov Hluas CZBank

los ntawm Zhejiang Gongshang University

Tus Neeg Siv: CZBank

Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos

14,051

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #153002

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog CZBank Youth Speech Contest Kev Sib Tw Hais Lus Ntawm Cov Hluas CZBank

Cov Ntawv: CZBank Youth Speech Contest yog daim duab tsim khoom qhia (visual identity) tseem ceeb tshaj plaws uas tsim los rau ib qho kev sib tw hais lus txhua xyoo uas CZBank tsim los rau cov hluas koom tes. Lub ntsiab lus ntawm kev sib tw no yog txuas ntxiv kev cai dab qhuas zoo li cov cag ntoo thiab tsim ib lub neej yav tom ntej zoo dua. Tus qauv tsim no muab lub microphone hais lus koom nrog cov cag ntoo ua ib daim duab peb sab (three-dimensional line form). Cov qauv sib txuas thiab cov khoom pom tseeb (transparent materials) qhia txog kev xa mus ntawm kev cai dab qhuas. Daim duab qhia khoom no tau txuas ncua mus rau cov ntawv tshaj tawm ntawm kev tshwm sim (event posters), qhov chaw hais lus, thiab kev tshaj tawm sab nraum zoov, yog li nws haum rau kev siv hauv xov xwm, kev tshaj tawm nyob ncig (livestreaming) thiab kev siv nyob ntawm thaj chaw.

Qhov Lees Paub

Txog A' Design Award Tooj

CZBank Youth Speech Contest Kev Sib Tw Hais Lus Ntawm Cov Hluas CZBank yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. CZBank Youth Speech Contest Kev Sib Tw Hais Lus Ntawm Cov Hluas CZBank xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. CZBank Youth Speech Contest Kev Sib Tw Hais Lus Ntawm Cov Hluas CZBank ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The Youth Speech Contest of CZBank is an annual important cultural event. The theme of this speech contest is "Inheriting Culture Like Roots, Creating a Better Future". The main participants are young people. Designing a solution that is loved by young people became the main challenge. The creative design concept combines the speech microphone with the roots of a tree in a 3D line form, using intertwined shapes for a blended representation that echoes the theme.
Cov Ntsiab Lus: Culture, Innovation, Competition
Kev Sib Tw Tsim Qauv: In the field of banking, speech events are usually more traditional and lack visual representations specifically designed for young people. It is rare to find such a youthful visual impression as this design, making it a positive attempt and exploration in the realm of banking speech event visuals.
Kev Tshawb Fawb: The design of the main visual for the event took into full consideration the adaptation to various application scenarios in the speech contest. Corresponding design extensions were made for event posters, the speech venue, and outdoor promotions, ensuring that both speakers and audience members can have a visually appealing experience across media, livestreaming, and on-site presence.
Kev Txhawb Siab: In this design, specific elements are incorporated: the metaphorical representation of cultural heritage through the absorption of nutrients by tree roots, the expression of intangible cultural transmission through transparent materials, and the analogy of a microphone to a tree trunk to symbolize the dissemination of speeches, conveying rich implications. The design has a strong visual impact that effectively captures the attention of young people and is well understood.
Lub Sij Hawm Ua Hauj Lwm: The project started its design phase in April 2022 and was completed in June 2022. It was officially released in June 2022 as well.
Txheej Txheem Ua Hauj Lwm: Speech events are usually more traditional and lack visual representations designed. It is rare to see a visual impression that is as youthful as this design concept. This is a positive attempt and exploration in the realm of banking speech event visuals. With CZBank's strategic shift towards targeting young people as their customer base, the application of this main visual for the event has gained identification from young individuals.
Cov Tswv Cuab Pab: Designer: Kan Zhao