CDU Hamburg Kev Cim Npe Kab Lag Luam los ntawm Politikwerft Designagentur

Qhov qauv tsim CDU Hamburg Kev Cim Npe Kab Lag Luam los ntawm Politikwerft Designagentur yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Hlau hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

HlauDuab Kos· 2024

CDU Hamburg Kev Cim Npe Kab Lag Luam

los ntawm Politikwerft Designagentur

Tus Neeg Siv: CDU Hamburg

Tus Yeej A' Design Award Hlau hauv Pawg Duab Kos

15,322

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #153650

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog CDU Hamburg Kev Cim Npe Kab Lag Luam

CDU Hamburg yog ib qho kev cim npe kab lag luam uas tsim los rau ib pab pawg kev cai tswjfwm hauv thaj chaw Hamburg, Tebchaws Germany. Qhov kev cim npe no yog ua raws li ib txoj kev tsim uas muaj ntau yam pawg (modular structure) los txhawb kev sib xws ntawm cov cim pom tseeb thoob plaws ntawm ntawv luam thiab cov ntaub ntawv digital. Lub cim ntawv thiab duab (word and figurative mark) muab cov tsiaj ntawv CDU koom nrog lub cim Hamburg, uas yog ib lub loog muaj peb lub tsev sab saum toj thiab ob lub hnub qub, tso rau saum ib thaj chaw ncig (circular carrier surface) xiav tsaus. Lub cim duab (figurative mark) kuj tseem siv tau ib leeg xwb, thiab thaj chaw ncig ntawd muaj peev xwm sau nrog duab thiab xim. Cov vev xaib (websites) uas hloov tau raws li lub twj (responsive) tau tsim rau txhua qho chaw ua haujlwm hauv pab pawg no.

Qhov Lees Paub

Txog A' Design Award Hlau

CDU Hamburg Kev Cim Npe Kab Lag Luam yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. CDU Hamburg Kev Cim Npe Kab Lag Luam xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. CDU Hamburg Kev Cim Npe Kab Lag Luam tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Development of a new visual identity for the German Party CDU Hamburg. The brand relaunch has given the party a new image. It's fresh, open and communicative instead of monotonous, outdated and expressionless. The relaunch affected the entire identity: uniform visual language, responsive websites for all organizational units and contemporary design elements. In this way, the bond with the Free and Hanseatic City of Hamburg and its citizens should be better emphasized.
Qhov Loj & Ntim: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual media.
Cov Ntsiab Lus: Graphics, Illustration, Visual Communication Design, Brand Design
Thev Naus Laus Zis Tsim Khoom: The word and figurative mark of the Hamburg CDU, commonly known as the logo, consists of the word mark CDU and the figurative mark Hamburg symbol.
The elements combine with the figurative mark on a dark blue circular carrier surface to form the word-figurative mark.
The Hamburg symbol shows a castle with 3 towers. The middle tower should symbolize the medieval Mariendom, the two stars on the outer towers, so-called Mariensterne, after St. Mary, the patron saint of the city in the Middle Ages.
The figurative mark is also used on its own. The logo can be individually filled with images and colors as a design element.
Kev Sib Tw Tsim Qauv: The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the party representatives to mainly use abstract shield to express the protection attribute of their brand image.
Kev Tshawb Fawb: We researched the background of the party, the nature of the city society, the scope of the party's main topics, and the culture of the party, which we integrated into the brand image.
Kev Txhawb Siab: The dynamic and modular new brand identity for the CDU Hamburg now gives the party a new image - fresh, open and communicative instead of monotonous, outdated and expressionless. The aim is: How do we shape a modern, social, bourgeois party of the future? The party must speak about tomorrow from today and not from today about yesterday. The new design aroused curiosity and once again presented the party as a cohesive entity that can stand for a modern and liberal city party.
Lub Sij Hawm Ua Hauj Lwm: The project started in April 2022 in Hamburg and finished June 2023.
Txheej Txheem Ua Hauj Lwm: The relaunched brand identity lets people see its party attributes immediately, so that playing a very good brand communication effect.