Anahita Factory Lub Tsev Siv Ntau Yam by Shahram Shir

Anahita Factory Lub Tsev Siv Ntau Yam by Shahram Shir is a highly esteemed winner of the very prestigious 2024 A' Design Award Tooj in Tsim Vaj Tsev, Tsev thiab Qauv Tsev Competition Category.

ToojVaj Tsev· 2024

Anahita Factory Lub Tsev Siv Ntau Yam

by Shahram Shir

Client: SHahrASHir

A' Design Award Tooj Winner in Vaj Tsev Category

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Verified Award Winner

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Colors

The Design

About Anahita Factory Lub Tsev Siv Ntau Yam

Anahita Factory yog ib lub tsev siv ntau yam nyob rau hauv ib lub nroog kev lag luam hauv Tehran, Iran. Lub tsev npog 2500 metos square nyob rau peb theem. Theem hauv qab yog qhov chaw so rau cov neeg ua haujlwm, thawj theem yog qhov chaw hauj lwm, thiab theem ob yog cov chav tsev kav, qhov chaw nyob, ib lub hotel thiab lub sij dej ua si. Ib lub tiaj ntawm plawv tsev nrog qhov chaw ntsuab thiab dej koom ua ke rau tag nrho cov neeg siv, thaum uas txhua qhov kev siv muaj nws tus kheej qhov chaw nkag mus. Tus qauv ua raws li cov kab dej num los ntawm lub npe thiab los ntawm keeb kwm Persian kev tsim vaj tsev. Concrete raug siv rau cov nthab tsev thiab lub plaub puag ncig sab nraud.

The Recognition

About the A' Design Award Tooj

Anahita Factory Lub Tsev Siv Ntau Yam yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Anahita Factory Lub Tsev Siv Ntau Yam xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Anahita Factory Lub Tsev Siv Ntau Yam ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: AnAhitA mixed-use project, located in the area of a factory in an industrial town, was designed and built to respond to the employer needs of various spaces such as: labor, staff, accommodation, sports and management, on three floors and 2500 square meters. As seen in the context, this project is the beginning of a revolution in the change in the type of constructions and the entry of architectural art into this sector and architectural branding, which was completely forgotten by its creators.
Dimensions & Packaging: Anahita mixed-use project, with 2500 square meters of infrastructure on 3 floors, includes various uses from workers and employees to managers. 750 square meters were considered for workers' rest space on the ground floor. 750 square meters on the first floor were allocated for office and 1500 square meters on the second floor were considered for management room, hotel, swimming pool and accommodation. 750 square meters on the ground and first floors were considered as a middle yard and green space.
Tags: AnAhitA factory office, SHahrASHir, SHahramSHir,
Production Technology: When this project was proposed to us, its metal frame was already built. One of our important ideas was to empty a large volume from the inside and make it available as a central courtyard and green space. (semi-open space) Using one material in the construction of roofs and building shell was our most important choice in construction technology. Considering the conditions and situation of the project and its manufacturer, we tried to provide the simplest proposal in construction technology. Everything was made of concrete.
Design Challenge: The most important challenge in the field of design of this project was the implementation of a part of the project (metal frame) by the previous owner and social views for architecture without aesthetic values in the context of the project. The previous metal frame was made without any correct plan and it was challenging to place ideas inside it.
Research: In order to achieve the first layer of concepts in architectural design branding, a library research was conducted by the design team, and the result of this research was the expression of the concept of special brand value in the field of design. Brand equity is one of the concepts that differentiate between brands and factors such as perceived quality, perceived value of the brand based on cost, uniqueness, willingness to pay a higher amount, awareness of the brand name, familiarity with the brand, Brand popularity, organizational links and brand image stability are the dimensions of brand equity. This research has examined the relationship between brand equity and architectural art and has led to the emergence of architectural design patterns in line with increasing brand equity and the research result indicates a positive and meaningful relationship between architectural art and increasing brand equity.
Inspiration: To reach the final design of this project, there were four paths of inspiration for us: Inspiration from traditional Iranian architecture and inspiration from the brand(AnAhitA)and context In the first layer, we found the lines of the brand (AnAhitA) and displayed it in all parts of the building. The second layer was inspired by 5-doors, 3-doors, Goushvar, Mianvar and the sky line taken from Persian architecture. And the third layer of inspiration from the context (Triangular lines of truss structures). And the fourth layer Combining the previous layers to achieve a single and coherent idea.
Project Duration: The stalled Anahita project was offered to us after its change of ownership by the new owner in June 2021. This project is located in an industrial town in the capital of Iran, Tehran, which lacks any value in terms of architectural art. After making fundamental changes in the initial plans and completing the design, its construction continued in August 2021 and its construction was completed in August 2023.
Operation Flow: The building has a common point for all its users, the central courtyard. This yard is the point of interaction between workers, employees and management. Entrance to all uses in this building are separate and all spaces are completely independent from each other. The primary purpose of the building is to welcome visitors with a tall entrance in the center of the building and transport the user through a pleasant green and water space. The second floor has the least visual aristocracy for the comfort of users in sports and residential spaces.
Team Members: Principal Architect: SHahram Shirmohammadi
Developer Architect: Parinaz Charmdooz
Lighting Designer: Payam Golmarvi
Environmental Developer: Maryam Daem
Interior Designer: Mahsa Nematollahi
Interior Designer & Material specialist: Mehdi Sadri
Assistant Architect 1: Samad Bazargan
Assistant Architect 2: Hadi Sadri
Image Credits: photographers: Mohammad Amini, Khatereh Eshqi.