Wow Long Rice Crust Kev Zam Tsev Khoom Noj Me los ntawm Xiao Ma Song Strategic Consulting

Qhov qauv tsim Wow Long Rice Crust Kev Zam Tsev Khoom Noj Me los ntawm Xiao Ma Song Strategic Consulting yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Tooj hauv Pawg Sib Tw Tsim Ntim Khoom.

ToojNtim Khoom· 2024

Wow Long Rice Crust Kev Zam Tsev Khoom Noj Me

los ntawm Xiao Ma Song Strategic Consulting

Tus Neeg Siv: Xiao Ma Song Strategic Consulting Co., Ltd

Tus Yeej A' Design Award Tooj hauv Pawg Ntim Khoom

14,125

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #154451

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Wow Long Rice Crust Kev Zam Tsev Khoom Noj Me

Wow Long Rice Crust yog ib qho tsim khoom zam rau ib yam khoom noj me me ntawm kev tsim khaub ncaws mis nqaij Suav uas hu ua rice crust. Qhov tsim no teb rau qhov khoom sib thooj thiab tus cim lag luam laus laus hauv chav khoom noj me no. Lub khoom zam qhia tus neeg keeb kwm Suav Zhuge Liang, uas nws lub npe luag ua rau tsim tus npe lag luam, kos ua daim duab lom zem thiab ua si. Ib qho qhia ntsej muag loj heev thiab lo lus hais tias Wow qhia txog qhov khoom noj me nqus khib heev ntawd. Tus npe lag luam Wo Long tau hloov ua Wow Long. Cov dab neeg kos duab thiab cov duab khoom noj muab sib txuas ua ke los nqes siab rau cov neeg noj khoom uas hluas dua.

Qhov Lees Paub

Txog A' Design Award Tooj

Wow Long Rice Crust Kev Zam Tsev Khoom Noj Me yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Wow Long Rice Crust Kev Zam Tsev Khoom Noj Me xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Wow Long Rice Crust Kev Zam Tsev Khoom Noj Me ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The brand name WOW LONG is also the nickname of Zhuge Liang. Innovation comes from the brand-new design of this Chinese historical figure. Zhuge Liang’s new comic image on the packaging removes his old serious impressions in people’s minds. Simultaneously, the surprising word “Wow” coming from his mouth brings the chewy taste and funny experience of this snack food to the extreme.
Qhov Loj & Ntim: 220mmX50mmX320mm
Cov Ntsiab Lus: Chinese,Wowlong,Rice,Crust
Thev Naus Laus Zis Tsim Khoom: With vivid illustrated stories and exaggerated expressions combined with appetizing product pictures, to attract the attention of consumers.
Kev Sib Tw Tsim Qauv: How to make young people like traditional food, how to retain the visual assets of old packaging to the new packaging design
Kev Tshawb Fawb: Chinese traditional snacks - rice crust is facing the problem of product homogeneity and image ageing.
We use the language we can communicate with young people, the way they like to express, to give them a new understanding of wowlong, so that they can have an emotional resonance.
Kev Txhawb Siab: The brand name “WO LONG” is also the nickname of the famous Chinese historical figure Zhuge Liang. Inspired by this, the overall brand design is set to be younger while maintaining the portrait of Zhuge Liang. We redesigned his image with a humorous comic style and replaced the first word of the brand name “Wo” with the spoken word “Wow”. The rebranding of Wo Long is not only an upgrade of a traditional snack brand but also a new understanding of rice crust from the perspective of young consumers.
Lub Sij Hawm Ua Hauj Lwm: The project started in October 2022 in Beijing and finished in April 2023 in Beijing.
Txheej Txheem Ua Hauj Lwm: we made three key design actions that allowed Wo Long to show a quite different brand personality. First, we used young people's favourite comic style to establish the visual tone of the product. Secondly, we exaggerated Zhuge Liang's facial expression to reflect the snack's unique taste of "chewy and funny". Finally, we updated the brand name “Wo Long” to “Wow Long”. Zhuge Liang’s funny facial expression with his surprising word “Wow” provides consumers with the emotional values of happiness, energy and humour.
Cov Tswv Cuab Pab: Design:Guan Zi ,Bai Lu,Wang Dianhe,Shi Ruoyu ,Zhu Xiaolin,Li Sitong
Illustration:Wang Dianhe
Strategic:Xiao Masong,Huang Zheng,Ying Yaojie,Li Huizi,Wang Yang,Sun Nan
Kev Qhuas Duab: Illustrator :Wang Dianhe