Unicorn Rebrand Tus Cim Qhia Pom los ntawm Yating Liu

Qhov qauv tsim Unicorn Rebrand Tus Cim Qhia Pom los ntawm Yating Liu yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Hlau hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

HlauDuab Kos· 2024

Unicorn Rebrand Tus Cim Qhia Pom

los ntawm Yating Liu

Tus Neeg Siv: Yating Liu

Tus Yeej A' Design Award Hlau hauv Pawg Duab Kos

11,564

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #154412

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Unicorn Rebrand Tus Cim Qhia Pom

Tus tsim qauv Yating Liu tau kho dua lub cim lag luam ntawm lub tsheb muag zaub mov Mexican hauv New York rau hauv ib qhov haujlwm sim. Qhov kev tsim no siv cov xim ci ntsa iab thiab cov paib los nyiam cov tub ntxhais kawm hluas. Hauv lub logo, "Uni" sawv cev rau tsev kawm ntawv qib siab, thaum "Corn" sawv cev rau Tacos. Lub ntsiab lus unicorn, uas nrov heev hauv cov hluas, sib haum nrog lub cim lag luam txoj kev qhia cov saj tshiab txhua lub lim tiam. Lub logo muaj tswv yim sib txuas cov ntsiab lus raws li cov cai lus Spanish. Cov khoom noj hauv daim ntawv zaub mov kuj suav nrog cov lus hais txog tsev kawm qib siab, ua kom muaj ib qho kev pom zoo sib xws txuas nrog lub ntsiab lus tseem ceeb ntawm lub cim lag luam.

Qhov Lees Paub

Txog A' Design Award Hlau

Unicorn Rebrand Tus Cim Qhia Pom yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Unicorn Rebrand Tus Cim Qhia Pom xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Unicorn Rebrand Tus Cim Qhia Pom tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: "Unicorn" has a dual meaning: it signifies the mythical animal "Unicorn", aligning with the brand's weekly flavor launches, and it can be dissected into "Uni" and "CORN," representing "university" (as the food truck targets college students near universities) and "the taco". The exclamation mark at the end of the logo mirrors the third letter "i," a distinctive punctuation mark in Spanish.
Qhov Loj & Ntim: Loyalty card 90mm x 54mm
Cov Ntsiab Lus: Logo, visual identity, branding, corporate identity, graphic design, food identity, New York
Thev Naus Laus Zis Tsim Khoom: The logo is easily applied to stationery, packaging and menu designs, and other various applications including loyalty card, balloon, badges, taco truck graphic, apron and tape designs.
Kev Sib Tw Tsim Qauv: This brand design challenge is how to make every element in the design closely connected to the brand's core, ultimately forming a cohesive and unified visual system. Like the logo design which skillfully incorporates various pieces of information, such as the brand's origin, product characteristics, and target audience, into a simple graphic without losing uniqueness and detail.
Kev Tshawb Fawb: The overall logo takes a semi-circular shape, cleverly mirroring the appearance of Taco corn tortillas. The letters "i" in "UNi" in the name, along with the exclamation mark at the end, form a mirrored pattern, adhering to the rules of Spanish grammar.
Kev Txhawb Siab: This is a rebranding project for Unicorn Taco, a New York-based taco brand specializing in Mexican food. The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience.
Lub Sij Hawm Ua Hauj Lwm: The project started in July 2021 and finished in September 2021 in Beijing, China.
Txheej Txheem Ua Hauj Lwm: The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience. Additionally, each product name in the menu design cleverly incorporates words closely related to college life, such as "all-nighter," "group project," "brainstorm," and more, ensuring that every element in the design is closely connected to the brand's core, ultimately forming a cohesive and unified visual system.