Qhov qauv tsim Hand over Hand Kev Txheeb Cim Lag Luam los ntawm Yiwen Zhang yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.
ToojDuab Kos· 2024
Hand over Hand Kev Txheeb Cim Lag Luam
los ntawm Yiwen Zhang
Tus Neeg Siv: Hand over Hand
Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos
Tus Yeej Khoom Plig Tau Txheeb Xyuas
Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #154975Qhov Tsim
Txog Hand over Hand Kev Txheeb Cim Lag Luam
Hand over Hand yog qhov kev txheeb cim lag luam tsim los rau ib tus muab kev pab cuam kev kawm tshwj xeeb. Qhov kev txheeb cim no tseem khaws cov duab tes kos thiab phau ntawv los ntawm cov logo qub kom muaj kev sib txuas thiab tus cwj pwm tshwj xeeb. Analogue, yog ib hom ntawv siv niaj hnub uas muaj kab ntxaij mos thiab cov ntawv sib txawv zog, pab txhawb tus suab lus txaus siab thiab yooj yim mus cuag. Cov duab puag ncig thiab plaub ceg kaum uas txiav tau tsim ib qho kev sib npaug zog uas qhia txog kev sib txawv ntawm cheeb tsam thiab pej xeem. Tus qauv no siv rau social media, vev xaib, eBooks, kev tshaj tawm sab nraud, ntawv xov xwm, pob puag thiab npav lag luam.
Qhov Lees Paub
Txog A' Design Award Tooj
Hand over Hand Kev Txheeb Cim Lag Luam yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Hand over Hand Kev Txheeb Cim Lag Luam xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Hand over Hand Kev Txheeb Cim Lag Luam ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.
Tom Qab Qhov Tsim
Pob Xov Xwm
Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.
- Yam Tshwj Xeeb
- As a pioneer in special education services, Hand over Hand helps students excel academically and socially while unswervingly supporting and profoundly dedicating to the future of global education and the challenges faced by 21st century society. Building a brand that continuously inspires and assists people, including children, families, and communities. By reimagining a passionate, vibrant, fun, inclusive, and diverse brand image to embody the core message everyone, everywhere can learn.
- Qhov Loj & Ntim
- The project is presented in both digital and print formats. The digital component included social media ads, web pages, and eBooks. The part of the print was utilized for OOH advertising, magazines, packages and business cards.
- Cov Ntsiab Lus
- Corporate Identity Redesign, Website Design, Ebook Design, Social Media Campaign and OOH Ads
- Thev Naus Laus Zis Tsim Khoom
- Adobe Creative Suite, Figma as the main development tool for this project.
- Kev Sib Tw Tsim Qauv
- A critical factor in Hand over Hand's marketing evolution is maintaining its appeal to a wide range of demographics and geographies, including individuals with disabilities. Regarding the visual groundwork for conceptualizing brand innovation and future marketing challenges, the main issue is how to ensure consistent marketing and messaging lead to consistent brand identity.
- Kev Tshawb Fawb
- Depending on the background of the brand organize the pain points and advantages of the existing brand system and take the case study of the website and social media account by researching its competitors in the education industry. The progress of this project from communication with the brand, and development schedule to testing achievements. Laying the visual groundwork for the brand's future marketing challenges is considered a work outcome.
- Kev Txhawb Siab
- To differentiate from competitors, the hand drawn elements hand and book in the existing logo are preserved to infuse personality, positivity, and unique advantage. Analogue, a modern font seamlessly incorporates hand drawn elements with its gentle curves and high contrast letterforms, mirroring the brand's friendly and approachable personality. The geometric cuts of circular and square elements create a harmonious balance, symbolizing the fusion of regional and demographic diversity.
- Lub Sij Hawm Ua Hauj Lwm
- The project started in July 2023 and finished in Sep 2023, in New York.
- Txheej Txheem Ua Hauj Lwm
- Visual language is key to rebranding, motivating and engaging people by creating emotional interactions.
- Cov Tswv Cuab Pab
- Yiwen Zhang - Creative Director, Brand Designer, Content Creator
Txhawb Nqa
Tshawb Nrhiav Tshaj Designers.org
Tshawb nrhiav cov khoom lag luam, kev pab cuam thiab lub cib fim los ntawm peb cov neeg koom tes tshaj tawm.
Tshawb Nrhiav Ntxiv
Cov Tsim Uas Sib Txheeb
Tshawb nrhiav ntxiv cov tsim uas tau txais khoom plig hauv tib pawg, xaiv raws li qhov zoo.
