Tang Da Li Kev Tsim Npe Lag Luam los ntawm Sxdesign

Qhov qauv tsim Tang Da Li Kev Tsim Npe Lag Luam los ntawm Sxdesign yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

ToojDuab Kos· 2024

Tang Da Li Kev Tsim Npe Lag Luam

los ntawm Sxdesign

Tus Neeg Siv: Tang Da Li

Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos

17,655

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #155667

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Tang Da Li Kev Tsim Npe Lag Luam

Tang Da Li yog ib qhov kev tsim npe lag luam uas sib txuas cov qaub duab qub thiab niaj hnub no ua ke. Tus qauv tsim no qhia txog kev sib txawv thiab kev qhib siab ntawm lub Tang Dynasty. Lub npe lag luam siv lub suab zoo sib xws ntawm "Tang," uas taw qhia txog ob yam - lub dynasty thiab qhov suab qab zib, ua rau lub npe muaj lub suab lom zem. Cov duab neeg thaij ntawm phab ntsa Tang Dynasty thiab cov kav duab qub raug muab sib txuas nrog tus qauv teeb tsa niaj hnub no. Kev luam ntawv siv txoj kev zoo tshaj plaws saum cov khoom siv rov qab tau. Tus npe lag luam no raug siv rau ntawm cov ntawv tshaj tawm thiab rau ntawm cov thoob khoom loj thiab me.

Qhov Lees Paub

Txog A' Design Award Tooj

Tang Da Li Kev Tsim Npe Lag Luam yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Tang Da Li Kev Tsim Npe Lag Luam xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Tang Da Li Kev Tsim Npe Lag Luam ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This design merges classical and modern, resonating with the Tang Dynasty's diversity and openness, making the brand stand out. It plays on the pun between "Tang" and "sugar", presenting a humorous brand name. Visually, it adopts modern format, incorporating Tang Dynasty murals and traditional frameworks for a vibrant brand impression. Through the synergy of brand name and visuals, this conveys the brand essence and product type, boosts brand recognition, lays a foundation for future marketing.
Qhov Loj & Ntim: Large Package: 150mm X 150mm X 50mm
Small Package: 150mm X 50mm X 50mm
Others can be printed or displayed in various size.
Cov Ntsiab Lus: Brand Identity, Chinese, Tradition, Tang Dynasty, Poster, Packaging
Thev Naus Laus Zis Tsim Khoom: TangDaLi leverages advanced graphic design techniques, juxtaposing Tang Dynasty line-drawing characters with contemporary imagery. Production utilizes sustainable materials, ensuring each physical embodiment of the brand is eco-friendly. The precise execution involves high-quality print technology on recyclable substrates, reflecting the brand’s commitment to environmental responsibility.
Kev Sib Tw Tsim Qauv: The challenge lay in authentically integrating the Tang Dynasty's cultural elements with a modern brand identity without compromising on either. Striking a balance between historical significance and contemporary appeal required extensive research into traditional Chinese art forms, consumer behavior studies, and iterating designs to meet modern ecological and production standards.
Kev Tshawb Fawb: The research combined historical analysis with modern design trends to create a bridge between past and present. Using surveys and market analysis tools, we identified a gap in brand storytelling that could be filled with rich cultural heritage. Participants included design experts and target consumers. Insights showed a preference for brand experiences that fuse tradition with innovation, significantly impacting the market positioning and societal perception of Chinese cultural brands.
Kev Txhawb Siab: Inspired by the cultural richness of the Tang Dynasty, TangDaLi embodies the era’s diversity and openness. The project stemmed from the desire to marry historical resonance with modern vitality. It draws from traditional Chinese motifs, colors, and the poetic pun of “Tang”- sugar and dynasty, bridges modern design, to tell brand story and elicit brand associations, to portray the brand's culture of blending ancient with new and its energetic nature.
Lub Sij Hawm Ua Hauj Lwm: The project started in April 2023 in Beijing and finished in October 2023 in Beijing.
Txheej Txheem Ua Hauj Lwm: The design employs the iconic illustrations and typical visual elements, ensuring it's easily recognizable. At the same time, the recombination of traditional and modern introduces a fresh and stimulating aspect, making it memorable. These elements also lay the groundwork for evolving brand stories in future marketing campaigns. These, combined with the brand's name and its pun, pique consumers' curiosity, leading them to experience the Brand's value bridging tradition and modernity.
Cov Patent: Copyrights belong to sxdesign
Cov Tswv Cuab Pab: Illustrations: Luo Ling
Design and Creative: Chen Xu
Wu Fang Bo
Huang Hao
Dr. Zhang Rong
Project: Hao Qian
Lin Hongnan
Liu Beibei
Tian Jianing
Zhou Qian
Ding Yipeng
Li Shulong
Yuan Zhihan
Zhang Mingjie
Kev Qhuas Duab: Illustrations: Luo Ling
Photos and designs: sxdesign