Gua Gua Xing Qiu Kev Txheeb Cim Lag Luam los ntawm Sxdesign

Qhov qauv tsim Gua Gua Xing Qiu Kev Txheeb Cim Lag Luam los ntawm Sxdesign yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Hlau hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

HlauDuab Kos· 2024

Gua Gua Xing Qiu Kev Txheeb Cim Lag Luam

los ntawm Sxdesign

Tus Neeg Siv: Guangxi Welfare Lottery Issue Center

Tus Yeej A' Design Award Hlau hauv Pawg Duab Kos

13,533

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #155947

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Gua Gua Xing Qiu Kev Txheeb Cim Lag Luam

Gua Gua Xing Qiu yog ib qho kev txheeb cim lag luam tsim los rau kev tshaj tawm kev ua si xoos-nqus tam sim ntawd hauv tebchaws Suav. Cov ntawv cim txo cov kab thiab kho kev tsim cov cim Suav, yog li nyeem tau meej tab sis muaj kev xav tsis txog rau kev saib nkag zoo dua. Cov duab ua raws li lus geometric ntawm lub logo thiab qhia txog thaj chaw xoos ntawm daim ntawv xoos-nqus raws li ib txoj kev tsis meej pem. Kev luam ntawv siv cov tswv yim zoo tshaj plaws rau cov khoom siv rov qab tau. Tag nrho lub kaw lus pom kev qhia txog ib lub ntiaj teb xoos-nqus uas muaj kev lom zem rau cov neeg ua si hluas.

Qhov Lees Paub

Txog A' Design Award Hlau

Gua Gua Xing Qiu Kev Txheeb Cim Lag Luam yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Gua Gua Xing Qiu Kev Txheeb Cim Lag Luam xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Gua Gua Xing Qiu Kev Txheeb Cim Lag Luam tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: While ensuring readability, by reducing strokes and changing the structure appropriately, the wordmark gives people an unfamiliar sense of amazement and fun after they recognize Chinese characters and look further. The patterns follow the geometric design language of logo and expresses the appearance of scratching area of lottery abstractly. The whole visual system together portrays a scratch-off world that radiates fun and surprises that people are looking forward to exploring and unveiling.
Qhov Loj & Ntim: The minimum recommended size of the logo is 12 mm for physical printing and 100 px for digital display, and in addition, the design contains detailed requirements for the safe area of the logo and the combination of the individual elements.
Cov Ntsiab Lus: Brand identity, Chinese, Instant lottery, Fun, Youthful, Activities offline
Thev Naus Laus Zis Tsim Khoom: GuaGuaXingQiu's minimalist and recognizable design conveys youthful vitality and fun. The materials are produced using sustainable materials to ensure that every entity of the brand is environmentally friendly. The precise execution of high-quality printing techniques on recyclable substrates reflects the brand's commitment to environmental responsibility and the eco-friendly and philanthropic attributes of the welfare lottery industry.
Kev Sib Tw Tsim Qauv: For a long time, the strategy of China's lottery promotional activities has been centered on prize-winning and public welfare. It was a big challenge for the designer to change the client's strategy to focus on fun through practical and reliable data analysis and comprehensive design. It was also a challenge to convey the concept accurately, appeal to young people and avoid under-ageing (minors are not allowed to buy lottery tickets in China).
Kev Tshawb Fawb: Through data analysis, researchers found that today's Chinese lottery players pay more attention to fun and socializing when purchasing lottery tickets than winning. As a result, a plan was developed to give the lottery a new label by creating a new brand with a fun, youthful theme. Further, the research found that the fun of buying lottery tickets comes from the excitement of chasing change, which became the core concept that ties the whole design together.
Kev Txhawb Siab: To solve Chinese lottery industry's difficulties in attracting youngsters, by studying language habits and social preferences of people, project creates a new brand for China welfare lottery's instant ticket promotion activities. The design deconstructs the excitement of seeking changes in dull life, which is the source of lottery's fun. With the visual system, designers build a world of fun and surprises for young players, and make scratching lotteries a new social currency for them.
Lub Sij Hawm Ua Hauj Lwm: The project started in March 2023 in Beijing and finished in October 2023 in Beijing.
Txheej Txheem Ua Hauj Lwm: The brand "Gua Gua Xing Qiu (Scratch-off Planet)" will mainly serve as offline activity zone, hosting the welfare lottery's offline activities and centralizing the focus of them. In designers' visions, the new brand may build a group of young lottery players who regard scratching lottery as a new social trend, which is adapted to the context of contemporary Chinese Internet culture, and make scratching lottery tickets a topic of young culture.
Cov Tswv Cuab Pab: Xiao Xiao
Pan Li
Huang Hao
Chen Xu
Dr. Zhang Rong
Wu Fangbo
Hao Qian
Zhou Qian
Tian Jianing
Lin Hongnan
Liu Beibei
Ai Yangyu