Be Genius Kev Pab Cuam Zoo Nkauj by Be Genius

Be Genius Kev Pab Cuam Zoo Nkauj by Be Genius is a highly esteemed winner of the very prestigious 2024 A' Design Award Hlau in Tsim Kev Coj Noj Coj Ua thiab Kev Lag Luam Kab Lis Kev Cai Competition Category.

HlauKev Coj Noj Coj Ua· 2024

Be Genius Kev Pab Cuam Zoo Nkauj

by Be Genius

Client: Be Genius Design

A' Design Award Hlau Winner in Kev Coj Noj Coj Ua Category

20,302

Verified Award Winner

Verify Award Status for #156282

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Be Genius Kev Pab Cuam Zoo Nkauj

Be Genius yog ib pab khoom pab cuam zoo nkauj uas tau txais kev tshoov siab los ntawm Pixiu, ib tug tsiaj dab neeg suav uas muaj feem xyuam nrog kev vam meej thiab kev nplua nuj. Cov khoom no muaj xws li cov khoom siv hluav taws xob magnetic uas tuaj yeem muab tso rau saum lub tub txhab khoom noj thiab cov khoom nyob hauv tes me me rau tsheb, yog li txhua yam khoom ua haujlwm ua ob qho tib si ua khoom txawj zoo nkauj thiab khoom siv txhua hnub. Cov khoom no yog tsim los ntawm kev txiav cov duab qauv ntawm tooj liab thiab ntxiv cov qauv xim luam ntaus ntawv digital. Qhov loj me nrog li 30 los ntawm 24 los ntawm 2 hli-mev-tawj mus txog 50 los ntawm 60 los ntawm 2 hli-mev-tawj. Kev tsim khoom no koom ua ke ib qho cim qub thiab tsim tshiab kom haum nrog niaj hnub no thiab caw kev nyiam txog kab lig kev cai suav.

The Recognition

About the A' Design Award Hlau

Be Genius Kev Pab Cuam Zoo Nkauj yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Be Genius Kev Pab Cuam Zoo Nkauj xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Be Genius Kev Pab Cuam Zoo Nkauj tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The uniqueness of this project lies in drawing inspiration from the mythical Chinese creature Pixiu, a symbol associated with wealth and prosperity in ancient Eastern mythology. By crafting functional decorative items, the project not only preserves the millennia-old symbols of traditional culture but also infuses them with modern elements, making it a distinctive source of inspiration for cultural and creative products. This design not only possesses aesthetic value but also carries the mystery of ancient mythological stories, guiding people to explore the profound essence of Chinese culture.
Dimensions & Packaging: 45mm x 50mm x 2mm;
50mm x 60mm x 2mm;
30mm x 24mm x 2mm.
Tags: Metal material, Chinese mythical creature, Pixiu, Decorative item, Daily essential, Modern living.
Production Technology: Cutting graphic shapes on metal copper material, and digitally printing colored patterns.
Design Challenge: In design, striking a balance between tradition and modern aesthetics is crucial. Products should not only carry cultural significance but also meet contemporary needs. Integrating Pixiu's wealth symbolism effectively transforms it into a culturally rich expression, seamlessly blending traditional features. Understanding market preferences through research ensures the product's alignment with trends, creating a desirable item that goes beyond cultural symbolism.
Research: Through in-depth research into the Pixiu mythology, the designer successfully integrated its symbolism into functional product designs, achieving a balance between the preservation and innovation of traditional culture. The products go beyond simple expressions of cultural symbols; they involve a reinterpretation through design, breathing new life into ancient myths and presenting them vividly in the modern context.
Inspiration: The designer drew inspiration from the auspicious and wealth-attracting symbolism of the mythical Chinese creature Pixiu in ancient Eastern mythology. Through in-depth research into the form, legends, and cultural significance of this mythical beast, the designer skillfully blended the charm of ancient aesthetics with modern sensibilities, creating functional everyday decorative items. The key to the design inspiration lies in the adept fusion of the creature's auspicious symbolism with contemporary living, transcending the constraints of time and revitalizing traditional culture in the present day.
Project Duration: The project started in June 2023 in Shenzhen, China and finished in August 2023 in Shenzhen, China.
Operation Flow: Pixiu cultural and creative gifts can showcase their unique charm in various everyday scenarios. For example, magnetic Pixiu-shaped products affixed to refrigerators not only serve as decorative elements but also convey the symbolism of inviting wealth and prosperity, adding a festive atmosphere to the home. Alternatively, designing Pixiu in the form of compact keychains provides convenience for individuals to carry it with them. Such designs transform Pixiu into an auspicious talisman, serving both as a symbol of good fortune and a practical daily accessory.
Patents: 苏作登字-2023-F-00268212
Team Members: Designer: Shangfei Lang:
Designer: Cheng Zhong;
Designer: Weihua Kong.
Image Credits: Image # 1: Photographer Cheng Zhong, Creator Weihua Kong, Shangfei Lang, 2023.
Image # 2: Photographer Be Genius Co., Creator Weihua Kong, Shangfei Lang, 2023.
Image # 3: Photographer Cheng Zhong, Creator Weihua Kong, Shangfei Lang, 2023.
Image # 4: Photographer Be Genius Co., Creator Weihua Kong, Shangfei Lang, 2023.
Image # 5: Photographer Cheng Zhong, Creator Weihua Kong, Shangfei Lang, 2023.
Video Credits: Shangfei Lang, 2023.