Yonghe Kev Tsim Cim Lag Luam los ntawm Jan Creation Boutique Co.Ltd

Qhov qauv tsim Yonghe Kev Tsim Cim Lag Luam los ntawm Jan Creation Boutique Co.Ltd yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

ToojDuab Kos· 2024

Yonghe Kev Tsim Cim Lag Luam

los ntawm Jan Creation Boutique Co.Ltd

Tus Neeg Siv: Yonghe Medical

Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos

13,519

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #157156

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Yonghe Kev Tsim Cim Lag Luam

Yonghe yog ib qho kev tsim cim lag luam rau ib lub npe kws kho plaub hau. Lub cim yog tsim los ntawm tus cim Suav He uas yog ib feem ntawm lub npe lag luam, ib daim duab uas qhia txog kev loj hlob mus rau saud. Lub cim tsim los ntawm peb tus xub kub xiav uas muaj ib qhov tseem ceeb thiab kev hloov xim uas qhia txog kev tshawb tsim tshiab tsis tu ncua. Xim xiav tob uas ntsig txog kev kho mob qhia txog kev sib txuas ntawm lub npe lag luam nrog kev kho mob, thev naus laus zis thiab lub neej yav tom ntej. Lub kaw lus qhia duab muaj zog thiab tuaj yeem hloov kho rau ntau qhov chaw siv. Lub hom phiaj yog los txhim kho ib lub npe lag luam uas twb muaj ntev los lawm thiab ua kom nws paub tau ntxiv rau cov neeg mus yuav khoom uas hluas thiab poj niam.

Qhov Lees Paub

Txog A' Design Award Tooj

Yonghe Kev Tsim Cim Lag Luam yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Yonghe Kev Tsim Cim Lag Luam xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Yonghe Kev Tsim Cim Lag Luam ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Yonghe, a brand with a long history in hair medical field, aimed to break the stereotype of the public by remodelling its visual identity, forming a youthful and highly grouped brand style with special visual memory points. In light of this, the logo design centred around the Chinese character He from the brand name. As a result, a logo with the sense of technology was created through font interpretation and colour selection, expressing the concept and vision of the brand.
Qhov Loj & Ntim: The saturation of the colour blue has come to symbolize the future of medicine and represents an interpretation of the philosophy of the brand. The choice of a more intense shade of blue, known as medical blue, further distinguishes the visual experience for users. At the same time, upgrading this colour reflects the concept of returning to the essence of medical care, which is the goal of Yonghe.
Cov Ntsiab Lus: Brand identity design, VI design, logo design, brand identification, hair medical brand
Thev Naus Laus Zis Tsim Khoom: The brand super symbol of Yonghe is modelled after the Chinese character He. It is constructed using three blue arrows with a focus and colour gradient. This design gives consumers the impression of perpetual innovation and breakthroughs. The VI visual is dynamic in various settings, reflecting the sense of growth, technology, and the future of Yonghe.
Kev Sib Tw Tsim Qauv: The challenge was the remodeling of the visual identity of the brand, aimed at creating a unique and recognizable design. The design team recognized the fundamental strength of the brand in breaking industry standards and exploring technological advancements. As a result, the design utilized the Chinese character He in the brand name, which was transformed into an arrow representing positivity, enhancing the visual identity of the brand with a sense of freshness and attraction.
Kev Tshawb Fawb: The typical visual representation of hair medical brands often employs a restricted format of the Chinese brand name with pinyin, resulting in monotony. As the market evolves, demand for hair implant services has expanded beyond the conventional older male group to include younger and female customers. Consequently, it has become necessary for brands to establish unique logos that align with the aesthetic preferences of their target audience to better reflect the pursuit of the brand.
Kev Txhawb Siab: The new logo of the brand stems from the brand name and its philosophy. The Chinese character He has inspired the logo, symbolizing upward growth. It conveys the idea of aiding customers in nurturing their hair growth like seedlings. Furthermore, the brand aims to establish a future medical lab that combines medicine and aesthetics. The design employs blue, known for its technological and symbolic significance in the medical field, to echo the futuristic orientation of the brand.
Lub Sij Hawm Ua Hauj Lwm: The project was developed in Beijing in October 2022 and officially released in April 2023.
Txheej Txheem Ua Hauj Lwm: The new VI design utilizes the Chinese character He as the carrier of the memory of the brand. Through symbol changes and colour selections, it creates a visual hammer exclusive to the brand and unifies the first impression of customers towards the brand. Additionally, the design achieves a multiform, crossfield, and personalized extension, renewing the visual experience for customers. It strengthens the interaction between the brand and users, improving its core competitiveness.
Cov Tswv Cuab Pab: Creative Agency: JAN Creation
Strategy Director: Li Dongqi
Research&Strategy: Li Dongqi, Mou Lan, Chen Jueqian, Ji Zhaoye, Sun Shan
Design Director: Sun Shan
VI Design: Relative Design, Wang Zhiyun, Zhang Yuhang, Wu Yaming
Motion Design: Wen Zi
Relative Design: Kang Jingchen
Supporting Design: Zhang Yuhang, Mou Lan, Sun Shan, Midjourney
Account Management: Chen Jueqian