Beijing Wangfujing Xiyue Qhov Chaw Sab Hauv Ntawm Lub Khw Muag Khoom Loj by Xia Gushuyu Commercial Space Design

Beijing Wangfujing Xiyue Qhov Chaw Sab Hauv Ntawm Lub Khw Muag Khoom Loj by Xia Gushuyu Commercial Space Design is a highly esteemed winner of the very prestigious 2024 A' Design Award Kub in Tsim Chav Sab Hauv thiab Kev Nthuav Qhia Competition Category.

KubSab Hauv· 2024

Beijing Wangfujing Xiyue Qhov Chaw Sab Hauv Ntawm Lub Khw Muag Khoom Loj

by Xia Gushuyu Commercial Space Design

Client: Beijing Wangfujing Jinjie Shopping Center Co., Ltd.

A' Design Award Kub Winner in Sab Hauv Category

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Colors

The Design

About Beijing Wangfujing Xiyue Qhov Chaw Sab Hauv Ntawm Lub Khw Muag Khoom Loj

Beijing Wangfujing Xiyue yog ib qho chaw sab hauv ntawm lub khw muag khoom loj uas muaj 19,800 square meters nyob rau hauv thaj chaw nruab nrab ntawm Beijing. Qhov kev tsim qauv no muab cov vaj tsev txheej txheem qub Suav los sib txuas nrog cov yam ntxwv yav tom ntej. Cov npoo ru tsev tig rov saud, cov tsiaj saum ntsis ru tsev, cov dougong txheem thiab cov qab nthab caisson ua lub hauv paus ntawm tus qauv, hos cov hlau alloy pab muab lub zog thiab kev ruaj khov. Peb lub ntsiab chaw uas muaj lub tswv yim, Yuanshi Kou, Sundial Square thiab Qiankun Fang, yog cov cim rau cov chaw atrium. Txheej hauv av thawj muaj chaw noj haus thiab txheej ob muaj chaw muag khoom. Qhov kub txias ntawm xim teeb thiab qhov ci ntsa iab raug tswj kom tsim tau ntau yam huab cua sib txawv.

The Recognition

About the A' Design Award Kub

Beijing Wangfujing Xiyue Qhov Chaw Sab Hauv Ntawm Lub Khw Muag Khoom Loj yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Beijing Wangfujing Xiyue Qhov Chaw Sab Hauv Ntawm Lub Khw Muag Khoom Loj xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Beijing Wangfujing Xiyue Qhov Chaw Sab Hauv Ntawm Lub Khw Muag Khoom Loj ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Beijing Wangfujing Xiyue Shopping Mall stands as a globally renowned commercial street. Wangfujing has witnessed nearly 800 years of commercial evolution in China, and been expected to establish a new form of commerce. This project redefines shopping malls, and even becomes the most culturally vibrant block catering to youthful trends on Wangfujing Street. Through the design and content, it creates a super block where traditional culture and future technology collide and fuse.
Dimensions & Packaging: It covers an area of 19,800 square meters.
Tags: Wangfujing XY Toutiao, Chinese nuclear current shell, youthful trend, cultural confidence, themed business
Production Technology: In the logic of scene creation, traditional culture forms the core structure, while modern materials give the shape. The framework retains the traditional architectural style, using elements like upturned eaves and roof ridge beasts. The decorative materials of metal alloys lead to good strength and durability. The project adopts various materials to improve spatial openness and transparency, and manipulate light in terms of color temperature and brightness, thereby creating diverse atmospheres.
Design Challenge: The challenge was creating a space involving diverse labels such as fashion, culture, experience and socializing to lead business trend. The team has set up 3 major themed display points in the atriums: Yuanshi Kou, Sundial Square and Qiankun Fang, realizing a creative futuristic style while inheriting traditional culture. The cyberpunk Beijing rabbit god, featuring trendy visual expressions with a sense of technology, reinterprets the unique historical characteristics of the commercial space.
Research: Wangfujing Street, as the golden business card of Beijing, stands as the most popular commercial street in the country. Its commercial history of 100 years has become the epitome of modern commercial development in China. The design team has tapped into the power of rejuvenation, focused on Chinese Technology and New Art to steer the future development of Wangfujing, and shaped a new China chic across various fields, meeting the diverse needs of Generation Z and even the Alpha generation.
Inspiration: The project is located in a place with cultural significance in the core area of Beijing. Given its unique location, the design team proposed to unlock Beijing from a different perspective. They deeply explored traditional beams, columns, dougong decorative brackets, caisson ceilings, Hutong and quadrangle dwellings, and ancient wisdom related to directions, sundials, Qian and Kun, while incorporating lots of futuristic elements, creating a fusion of culture and future to shape XY Toutiao.
Project Duration: This project started in March, 2022 in Beijing, and finished in December, 2023 in China.
Operation Flow: The design team, taking spatial design, business format planning, brand introduction, etc. into account, has elevated content and innovated in scene creation, enabling the B1 and B2 floors to respectively encompass dining and trendy retail. This led to the groundbreaking presentation of a unique Y3K immersive new China chic aesthetic space. It offers users an immersive shopping experience, revolutionizing the perception of China chic among young people with futurism that goes beyond imagination.
Team Members: Wenzhe Gao
Jinchao Hei
Bing Bai
Jiawen Qi