Sabbioni Branding Kev Tshaj Tawm Hom Lag Luam by Paul Robb

Sabbioni Branding Kev Tshaj Tawm Hom Lag Luam by Paul Robb is a highly esteemed winner of the very prestigious 2024 A' Design Award Kub in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

KubDuab Kos· 2024

Sabbioni Branding Kev Tshaj Tawm Hom Lag Luam

by Paul Robb

Client: Grafiche Sabbioni

A' Design Award Kub Winner in Duab Kos Category

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Verified Award Winner

Verify Award Status for #157679

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sabbioni Branding Kev Tshaj Tawm Hom Lag Luam

Grafiche Sabbioni xav tau txoj hauj lwm hom lag luam tshiab los ua kev zoo siab rau lub tuam txhab xyoo 60th hnub tseem ceeb. Salt&Pepper tau ua hauj lwm nrog lub tuam txhab los tsim cov lus pom kev niaj hnub no los tshaj tawm txog qhov tseem ceeb no, qhia txog lub hom lag luam lub peev xwm hauv kev ruaj khov hauv lub thawv thiab cov txheej txheem luam ntawv ib txwm muaj. Salt&Pepper tau tsim ib qho txheej txheem hom lag luam uas muaj zog, ruaj khov, thiab zoo, tsim ib kab ntawm 100 feem pua ruaj khov, siv cov number ua los ntawm dej thiab siv daim ntawv tsawg tsawg los tshaj tawm lub tuam txhab cov nqi tseem ceeb.

The Recognition

About the A' Design Award Kub

Sabbioni Branding Kev Tshaj Tawm Hom Lag Luam yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Sabbioni Branding Kev Tshaj Tawm Hom Lag Luam xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Sabbioni Branding Kev Tshaj Tawm Hom Lag Luam ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Grafiche Sabbioni required a new brand position to celebrate the firm’s 60th year anniversary. Salt&Pepper worked with the company to create modern visual languages to promote this important milestone, highlighting the brand’s capabilities in sustainability in the box and traditional print processes. Salt&Pepper created an energetic, robust, and positive branding system, creating a line of 100% sustainable, using water-based inks and minimal paper waste to promote the company’s core values.
Dimensions & Packaging: Box dimensions 250 x 360 x 75mm. Book dimensions 230 x 280mm. Agenda dimensions 210 x 270mm.
Tags: Branding
Production Technology: Letterpress, linotype printing, and modern digital programs were used to composite the final project. The outer box and agenda were printed on 100% recycled material in 2 Pantone colors and CMYK. The anniversary book was printed in 7 colors on FSC paper.
Design Challenge: Our research began with using letterpress and the linotype system to create experimental-type solutions. The major challenge was to create a 100% sustainable project that would work from box design to editorial, with minimal paper wastage and sustainable inks. These experiments were then developed digitally to create a contemporary feel.
Research: The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system.
Inspiration: The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system.
Project Duration: September - December 2023 - Italy
Operation Flow: The project was presented to the market in late 2023
Patents: Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
Team Members: Paul Henry Robb
Moira Bartoloni
Image Credits: Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023