Qhov qauv tsim Heu 70th Anniversary Logo thiab Txheej Txheem Tus Yam Ntxwv Pom los ntawm Li Tiebin yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

NyiajDuab Kos· 2024

Heu 70th Anniversary Logo thiab Txheej Txheem Tus Yam Ntxwv Pom

los ntawm Li Tiebin

Tus Neeg Siv: Harbin Engineering University

Tus Yeej A' Design Award Nyiaj hauv Pawg Duab Kos

110,132

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #158079

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Heu 70th Anniversary Logo thiab Txheej Txheem Tus Yam Ntxwv Pom

Qhov kev tsim no tau ua tiav qhia txog 70 xyoo ntawm keeb kwm kev loj hlob ntawm lub tsev kawm ntawv. Los ntawm kev kawm cov ntaub ntawv thiab kev tshawb fawb hauv tsev kawm, nws tau siv txoj kev tshiab ntawm kev siv cov cim totem los qhia zaj dab neeg ntawm kev piav qhia. Nws koom ua ke cov ntsiab lus ntawm lub tsev kawm ntawv keeb kwm kab lis kev cai thiab cov cuab yeej tshawb fawb. Cov duab tau yooj yim ua cov cim thiab rov tsim dua los qhia cov lus. Ua ke nrog cov kab nthwv dej, nws tsim ib qho logo 70 uas muaj meej mom, txhim kho kev nyeem tau yooj yim hauv kev sib txuas lus ntawm kev tsim. Nws nthuav qhia lub tsev kawm ntawv qhov kev ntxim nyiam tshwj xeeb thiab cov kev ua tiav zoo kawg rau lub ntiaj teb.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Heu 70th Anniversary Logo thiab Txheej Txheem Tus Yam Ntxwv Pom yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Heu 70th Anniversary Logo thiab Txheej Txheem Tus Yam Ntxwv Pom xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Heu 70th Anniversary Logo thiab Txheej Txheem Tus Yam Ntxwv Pom yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: In 2023, Harbin Engineering University celebrated its 70th anniversary with the integration of historical elements of the university's development and symbolic graphics representing campus culture in the design of its anniversary logo and visual identity system. The aim was to showcase the university's unique charm and rich heritage while fostering a sense of unity and belonging among students and faculty, and collectively embracing a brighter future for the institution.
Qhov Loj & Ntim: The design specifications adhere to research, sketching, computer-aided design, ensuring compliance with printing standards, digital multimedia display specifications, and mold production manufacturing standards. In actual application and exhibition, it meets basic advertising display standards and construction display safety standards.
Cov Ntsiab Lus: Logo, Visual Identity, Brand, Anniversary Celebration, University
Thev Naus Laus Zis Tsim Khoom: Simplify complex graphics into clean designs, combining multiple shapes to create new patterns. For flat applications, utilize printing techniques, while for three-dimensional applications, use 3D model files to produce 3D badges. The production process must consider various usage scenarios and technologies.
Kev Sib Tw Tsim Qauv: Firstly, the school has a rich cultural and historical heritage. It's essential to extract representative elements and express them in tangible forms while maintaining a unified visual presentation technique. Secondly, integrating common aesthetic issues in art to achieve the perfect balance between artistic expression and practical application of the design work is crucial.
Kev Tshawb Fawb: The research and collection of historical and cultural information about the school yielded specific data for extracting design languages and elements. By delving into these elements, the school's visual identity was transformed into graphical representations, providing material for the subsequent development of cultural and creative products. This process established a comprehensive approach to school brand visual design.
Kev Txhawb Siab: The design integrates symbolic elements of the university's historical features and campus culture incorporating marine equipment and the school's historical heritage. The intertwining of wave-like lines forms a concise and dignified "70", complemented by the main building of the university and historical time points from 1953 to 2023, creating the visual representation of the logo design. The primary colors are blue and red, symbolizing the ocean and historical heritage.
Lub Sij Hawm Ua Hauj Lwm: The project started in April 2022 in Shanghai and finished in July 2023 in Shanghai, and was exhibited in Harbin Engineering University in September 2023.
Txheej Txheem Ua Hauj Lwm: The design project spanned one year, encompassing anniversary-related graphic prints, multimedia displays, and cultural and creative products. Both the design timeline and quality were crucial. With involvement from multiple stakeholders, effective coordination and communication with school departments facilitated the successful delivery of the design on the scheduled anniversary day, receiving acclaim.
Cov Tswv Cuab Pab: Li Tiebin
Kev Qhuas Duab: Li Tiebin, 2022.