Jiangxi Illustrated Zaj Duab Piav Qhia by Wang Ying

Jiangxi Illustrated Zaj Duab Piav Qhia by Wang Ying is a highly esteemed winner of the very prestigious 2024 A' Design Award Hlau in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

HlauDuab Kos· 2024

Jiangxi Illustrated Zaj Duab Piav Qhia

by Wang Ying

Client: Northeastern University of China

A' Design Award Hlau Winner in Duab Kos Category

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Verified Award Winner

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Colors

The Design

About Jiangxi Illustrated Zaj Duab Piav Qhia

Jiangxi Illustrated yog ib zaj kev ua duab digital hais txog tej kab lis kev cai hauv thaj chaw Jiangxi, tebchaws Suav. Cov duab qhia txog tej ntug tebchaws, dab neeg thiab kev cai qub qub raws li ib txoj kev qhia duab niaj hnub. Cov kab duab tau ua thawj zaug hauv Procreate, thiab kev ntxuav xim tau ua tiav hauv Photoshop. Txhua daim duab muaj qhov ntev dav 3600 ntawm 3600 pixels ntawm 300 dpi hauv xim RGB. Zaj no muab cov ntsiab lus kab lis kev cai qub qub los sib txuas nrog tej txheej txheem ua duab niaj hnub. Lub hom phiaj yog xav txhawb kom sawvdaws paub txog thiab txaus siab rau kev cia siab ntawm Jiangxi, thiab pab txhawb kev khaws cia nws mus ntxiv.

The Recognition

About the A' Design Award Hlau

Jiangxi Illustrated Zaj Duab Piav Qhia yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Jiangxi Illustrated Zaj Duab Piav Qhia xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Jiangxi Illustrated Zaj Duab Piav Qhia tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work uniquely intertwines Jiangxi's rich cultural connotations with modern illustration techniques, creating a visually striking expression of Jiangxi's local culture. This endeavor isn't just about preserving the past; it's about revitalizing it for the present and future. The illustrations serve as ambassadors, igniting a renewed love and appreciation for Jiangxi's cultural legacy while inspiring a commitment to its preservation.
Dimensions & Packaging: 3600 x 3600 pixels, 300dpi, RGB.
Tags: Chinese Culture, Jiangxi, Illustration, Commercial Illustration, Cultural Fusion, Digital Artistry
Production Technology: The series of illustrations was created using Photoshop and Procreate software. Procreate software is primarily responsible for drafting and creating line drawings, while Photoshop is mainly used for coloring. The full utilization of the characteristics of both software programs results in beautifully detailed illustrations.
Design Challenge: The primary creative hurdle in the design process arises from cultural transformation. It involves integrating traditional Jiangxi local culture with modern illustration technology to ensure that the resulting form possesses both contemporary aesthetics and cultural resonance. Maintaining a balance between cultural preservation and innovation is crucial, necessitating consideration of how to preserve the original essence of the work while infusing it with freshness and distinctiveness.
Research: The study investigates how modern illustration techniques can enhance appreciation for Jiangxi's local culture and advocate for its preservation. Employing a multidisciplinary approach, it explores the fusion of traditional Jiangxi culture with contemporary illustration practices, identifies resonant themes, and examines the potential of illustrations in promoting local culture.
Inspiration: The design inspiration draws from Jiangxi's rich cultural tapestry, blending tradition with modernity to create captivating illustrations. Each stroke on the digital canvas serves as a portal to Jiangxi's landscapes, folklore, and vibrant traditions, bridging the gap between past and present. Age-old narratives are reimagined to breathe new life into Jiangxi's heritage, sparking curiosity and excitement, attracting more people to join the team of Jiangxi cultural heritage.
Project Duration: The project started in December 2022 in Jiangxi, China, was completed in June 2023 in Liaoning, China, and was exhibited at the undergraduate graduation design exhibition of Northeastern University in China in June 2023.
Operation Flow: Using modern illustrations to evoke audience appreciation for Jiangxi's culture and ignite awareness in protecting its cultural heritage.
Image Credits: Image #1 : Illustration Wang Ying 2023.
Image #2 : Illustration Wang Ying 2023.
Image #3 : Illustration Wang Ying 2023.
Image #4 : Illustration Wang Ying 2023.
Image #5 : Illustration Wang Ying 2023.