Dreavita Mental Wellness Kev Tsim Hom Phiaj los ntawm Cansu Dagbagli Ferreira

Qhov qauv tsim Dreavita Mental Wellness Kev Tsim Hom Phiaj los ntawm Cansu Dagbagli Ferreira yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

ToojDuab Kos· 2024

Dreavita Mental Wellness Kev Tsim Hom Phiaj

los ntawm Cansu Dagbagli Ferreira

Tus Neeg Siv: Cansu Dagbagli Ferreira

Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos

20,492

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #158644

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Dreavita Mental Wellness Kev Tsim Hom Phiaj

Dreavita yog ib lub hom phiaj kev noj qab haus huv uas nce zuj zus thiab suav nrog txhua tus. Tus yam ntxwv pom tau raug npaj kom rhiab heev, hwm, thiab xav txog, qhia txog tus yam ntxwv ntawm lub hom phiaj uas suav nrog txhua tus. Lub tswv yim tau yug los ntawm lub tswv yim ntawm xwm muaj zog thiab nws hu ua Kev Yooj Yim uas txhawb nqa kev ruaj khov. Raws li cov qauv ntawm xwm qhia txog kev ruaj khov, lub zog thiab kev loj hlob, lub hom phiaj tsom mus hla cov lus no los ntawm kev lees paub thiab txoj kev tsim qauv yooj yim. Cov duab kos tsom mus rau cov qauv ntawm xwm, qhia txog kev rov ua dua thiab qhov kev ruaj khov ua rau muaj kev vam meej hauv lub neej.

Qhov Lees Paub

Txog A' Design Award Tooj

Dreavita Mental Wellness Kev Tsim Hom Phiaj yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Dreavita Mental Wellness Kev Tsim Hom Phiaj xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Dreavita Mental Wellness Kev Tsim Hom Phiaj ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Dreavita is a progressive and inclusive wellness brand dedicated to providing empowering mental health services and resources to underserved communities, fostering emotional healing, personal growth, and a sense of belonging, so that every individual can thrive and embrace a life filled with purpose, resilience and joy.

Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character.
Qhov Loj & Ntim: The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and social media designs.
Cov Ntsiab Lus: wellness, mental, health, psychology, identity, inclusive, community, nature
Thev Naus Laus Zis Tsim Khoom: Three logo versions were created to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. The design thinking method of Diverge and Converge was used. All work was done digitally as vector based assets with Adobe Creative Suite.
Kev Sib Tw Tsim Qauv: The biggest challenge was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. The aim was differentiating the brand from the usual self-growth brands to create an identity that feels genuinely intimate. Young adults with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, something that doesn’t feel real and intimate would be ingenuine. Nature was the biggest inspiration: life passes by it, and it stays there, strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.
Kev Tshawb Fawb: In the research phase, the focus was the needs of people from underserved communities who are looking for emotional support.
Kev Txhawb Siab: The concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Frames combined with natural patterns support the growth and resilience feeling. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
Lub Sij Hawm Ua Hauj Lwm: 2 months, 2023, United States and France
Txheej Txheem Ua Hauj Lwm: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery