Summer Palace Tour Kev Tsim Cim Lag Luam by YeZhang

Summer Palace Tour Kev Tsim Cim Lag Luam by YeZhang is a highly esteemed winner of the very prestigious 2024 A' Design Award Kub in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

KubDuab Kos· 2024

Summer Palace Tour Kev Tsim Cim Lag Luam

by YeZhang

Client: Beijing Jiaotong University

A' Design Award Kub Winner in Duab Kos Category

240,692

Verified Award Winner

Verify Award Status for #158812

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Summer Palace Tour Kev Tsim Cim Lag Luam

Summer Palace Tour yog ib qho kev tsim cim lag luam uas tau tsim rau kev ncig xyuas hnub tseem ceeb ntawm lub Summer Palace hauv nroog Beijing. Peb pawg tsev loj tau kos duab ua tus qauv 2.5D, muaj tshaj 20 lub tsev txheej txheem Suav, siv xim dub, liab thiab ntsuab. Qhov kev tsim no siv rau cov ntaub ntawv tshaj tawm, cov khoom siv hauv chaw ua haujlwm thiab cov khoom cim ncig xyuas, luam rau ntawm daim ntawv art uas muaj txheej npog thiab daim ntawv craft nrog kev luam screen printing thiab nias kub. Ib lub thawv ntawv craft ntim ob daim duab loj, plaub tus khawm yuam sij, kab tuav ntawv nplaum, ib lub hnab ntawv thiab ib phau ntawv sau. Cov neeg tuaj ncig muaj peev xwm nqa tej txiaj ntsig vaj tsev keeb kwm no mus nrog lawv tes.

The Recognition

About the A' Design Award Kub

Summer Palace Tour Kev Tsim Cim Lag Luam yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Summer Palace Tour Kev Tsim Cim Lag Luam xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Summer Palace Tour Kev Tsim Cim Lag Luam ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design team used 2.5D style to draw the three major architectural clusters in the Summer Palace, covering more than 20 traditional Chinese buildings in total, using black, red, and green colors to create a colorful visual experience. We also introduced the concept of "Small Hand-carry", hoping that visitors can easily play around the Summer Palace, holding the history in the palm of their hands, taking the beauty of the scenery at their fingertips, and carrying good gifts in their hands.
Dimensions & Packaging: Souvenir box: 200mm*150mm*80mm
Ticket: 100mm*50mm
Poster: A1 (594mm*841mm),A2 (420mm*594mm)
Envelope: 220mm*110mm
Notebook: B5 176mm*250mm
Key fob: Acrylic, 50mm*20mm*5mm
Tags: Brand design, Anniversary, Cultural and creative products, Chinese traditional architecture, Chinese traditional garden
Production Technology: A journey in the Summer Palace brand design has varied cultural and creative products, including publicity materials, office supplies and souvenirs. we used special papers such as coated art paper and craft paper, and applied printing techniques such as screen printing and gild stamping. Craft paper souvenir box contains 2 posters, 4 key rings, 1 adhesive tape, 1 envelope and 1 notebook, which are especially favored by Chinese youngsters.
Design Challenge: Nowadays, integrating commercial products and traditional culture and symbols, and developing a consuming fashion such as new Chinese style or China-Chic style, which will be the key challenge of the design. So that, we focused on using popular art techniques to depict the special roofs and elevations of the buildings. Not only we can cater to normal consumers, but also show them the charm of Chinese ancient architecture and garden.
Research: Type: Brand design research
Target: Appealing young visitors to experience the charm of China-Chic ancient architecture.
Method: Using literature reviews, brand planning and other, to determine design style and products to be made.
Results: The brand’s main vision is to create the most distinctive royal garden buildings with 2.5D and China-Chic style.
Effects: Showcasing the connotation of the variable culture of the Summer Palace. Providing new ideas for the transformation of traditional culture.
Inspiration: To marking its 110th anniversary since opening to the public, the Summer Palace is launching the "Summer Palace Tour"cultural activity, aiming to offer visitors a memorable and emotional anniversary tour experience.From a private royal garden to a national park, the Summer Palace is now a World Heritage Site and is expected to receive 20 million visitors in 2024.We hope that this design will reveal the new cultural connotation of this historical garden and give it an international visual image.
Project Duration: The project started in Beijing in July 2023 and completed in January 2024. The exhibition will be held in Summer Palace, Beijing, China, from June 2024 to September 2024.
Operation Flow: The cultural and creative products are on seal, online in the official website and offline in the Summer Palace, also being presented as anniversary activity gifts. We hope visitors can get relaxed enjoying the Summer Palace, to have their favorite architecture on the hand, to have the beautiful scenery in the hand and to have exquisite gifts by the hand.
Patents: This work is all original images not copyrighted.
Team Members: Design Director:Yezhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:YiHe
Designer:JinyiZheng
Designer:XiaoyuZhou
Designer:YudiLei
Designer:YanLi
Image Credits: This work is all original images not copyrighted.