Lax Kev Tsim Hom Lag Luam los ntawm Jonathan Ramirez and Juliana Betancur

Qhov qauv tsim Lax Kev Tsim Hom Lag Luam los ntawm Jonathan Ramirez and Juliana Betancur yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

ToojDuab Kos· 2024

Lax Kev Tsim Hom Lag Luam

los ntawm Jonathan Ramirez and Juliana Betancur

Tus Neeg Siv: Written and Drawn Studio

Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos

15,414

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #158898

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Lax Kev Tsim Hom Lag Luam

Tus neeg siv khoom xav tau ib lub logo rau lub tuam txhab sau cov ntaub ntawv thiab xa xov CRM, nrog lub hom phiaj kom muaj kev xav niaj hnub thiab digital. Lub npe Lax yog los ntawm ChiLax lossis ReLax, qhia txog kev so siab rau cov neeg siv. Txhawm rau ntxiv qhov txawv, nws suav nrog lub cim plawv, sawv cev rau kev saib xyuas cov neeg siv khoom uas feem ntau raug tsis quav ntsej hauv kev lag luam CRM tsis siv neeg. Pixels raug muab tso ua ke los qhia txog qhov tseem ceeb ntawm cov ntaub ntawv thiab kev hloov mus rau digital. Yog li ntawd, nws sib txuas cov ntsiab lus tseem ceeb, lub plawv rau kev hlub cov neeg siv khoom, pixels rau cov ntaub ntawv, thiab tus X rau kev so kom txaus.

Qhov Lees Paub

Txog A' Design Award Tooj

Lax Kev Tsim Hom Lag Luam yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Lax Kev Tsim Hom Lag Luam xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Lax Kev Tsim Hom Lag Luam ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Our task was to craft a logo for a data collection and CRM messaging company, aiming for a digital, modern feel. The name "LAX" derives from "ChiLAX" or "ReLAX", conveying a sense of calm to users. To add distinction, we included a heart symbol, representing customer care often overlooked in automated CRM businesses. Pixels were integrated to signify data importance and digitalization. Thus, we combined key elements: a heart for customer love, pixels for data, and the "X" for relaxation.
Qhov Loj & Ntim: The sizes depend of the media where it is applied
Cov Ntsiab Lus: Visual Identity, Brand Identity, Logo Design, Brand IP, Modern, Data, CRM, Artwork, merch
Thev Naus Laus Zis Tsim Khoom: This brand design was made using different softwares of Adobe, like Illustrator and Photoshop
Kev Sib Tw Tsim Qauv: Craft something distinctive that articulates the technology, costumer care and digitalization
Kev Tshawb Fawb: This passed trhough 3 steps
1. Planning and strategy: During this process, the research needed a bígaros effort on the investigation about the proportions and about the history about the humankind shape, to anderstand the sthetic surgery
2. Conceptualice and creative: then this creation mas easier que to all the insights and Information found about the history
3. Designing: lastly but not less important, design nene many sketches and darás to find the simples way to get together all the symbols
Kev Txhawb Siab: The inspiration comes from the need to capture the essence of a data and CRM company in a modern, digital manner. The name 'LAX' signifies calmness, while the heart symbolizes customer care often overlooked in CRM. Pixels reflect digitalization and data importance, merging these elements to create a logo conveying love, tranquility, and modernity.
Lub Sij Hawm Ua Hauj Lwm: Strategy; one week
Creativity: 2 weeks
Designing: 1 Week
Txheej Txheem Ua Hauj Lwm: This branding Will help to the company to find the correct costumers, this logo is applied on different media like stationery, social media, ETC.
Cov Tswv Cuab Pab: Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango
Kev Qhuas Duab: Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango