Every Treasure Tells A Story Kev Tshaj Tawm Kev Paub Txog Kev Tshaj Tawm los ntawm Zhou Haiwen, Che Shilong and Guo Cheng

Qhov qauv tsim Every Treasure Tells A Story Kev Tshaj Tawm Kev Paub Txog Kev Tshaj Tawm los ntawm Zhou Haiwen, Che Shilong and Guo Cheng yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Hlau hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

HlauDuab Kos· 2024

Every Treasure Tells A Story Kev Tshaj Tawm Kev Paub Txog Kev Tshaj Tawm

los ntawm Zhou Haiwen, Che Shilong and Guo Cheng

Tus Neeg Siv: China Global Television Network Co., Ltd. Beijing, CN

Tus Yeej A' Design Award Hlau hauv Pawg Duab Kos

10,861

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #159827

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Every Treasure Tells A Story Kev Tshaj Tawm Kev Paub Txog Kev Tshaj Tawm

Txhua Qhov Khoom Muaj Nqis Yog Ib Zaj Dab Neeg yog ib qho kev tshaj tawm kev paub txog rau ib zaj yeeb yaj kiab luv luv uas qhia txog ib puas (100) qhov khoom muaj nqis thoob teb chaws Suav. Txhua yam khoom muaj nqis raug muab piv rau ib lub hnub qub, thiab cov pob hnub qub qhia txog kev dhau ntawm sij hawm thiab qhov chaw dav. Txhua yam khoom muaj nqis kuj tau raug muab luaj nrog rau ib lub thawv lus sib tham. Qee lub thawv muaj duab kheej, qee lub muaj duab plaub ceg kaum, thiab txhua lub muaj nws tus cwj pwm tshwj xeeb. Cov phau ntawv ua tus qauv qhia dab tsi tseem ceeb tshaj, muaj kev qhia txog cov phaib xyaw suav (bamboo slips), cov phau ntawv khi xov, cov ntawv khi ntaub (parchment scrolls) thiab cov phau ntawv tawv nyob. Txoj kev sib txawv ntawm cov duab pab kom cov neeg saib los ntawm ntau haiv neeg txawv txawv nkag siab txog cov zaj dab neeg.

Qhov Lees Paub

Txog A' Design Award Hlau

Every Treasure Tells A Story Kev Tshaj Tawm Kev Paub Txog Kev Tshaj Tawm yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Every Treasure Tells A Story Kev Tshaj Tawm Kev Paub Txog Kev Tshaj Tawm xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Every Treasure Tells A Story Kev Tshaj Tawm Kev Paub Txog Kev Tshaj Tawm tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Every Treasure Tells a Story is a short documentary introducing 100 of China's national treasures and talks about the creativity of the ancient Chinese people. The creative method mainly tells stories about national treasures, dialogues across time (historically speaking), combining each national treasure with different dialogue boxes. Those boxes vary greatly, some are round, some are square; all are unique and have their own distinct (dimensional) character.
Qhov Loj & Ntim: The dialog box represents communication, and each national treasure is combined with different dialog boxes. Some dialog boxes are round, and some dialog boxes are square. They are all unique and have their own characters.
The constellations in the starry sky represent people's imagination. Since ancient times, people have looked up at the starry sky and given them various cultural meanings.
Cov Ntsiab Lus: Culture, China, Heritage, Creativity
Thev Naus Laus Zis Tsim Khoom: Different from the display of general cultural relics, it does not specify the name of each national treasure, but starts from the overall feeling, gives the picture a story, and communicates visually.
In the selection of main cultural relics, instead of displaying a single national treasure, representative national treasures are selected from one hundred cultural relics for design.
In terms of image expression, the national treasure is compared to the stars, spanning the distance of time and space, and telling the story of the national treasure itself.
Kev Sib Tw Tsim Qauv: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.
In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books.
Kev Tshawb Fawb: The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc.
Kev Txhawb Siab: The assigned background, a vast starry sky, is turned into constellations symbolizing the span of time and space, and uses stories like Dunhuang Feitian (beautiful flying celestials in Buddhism, skilled in music and dance) with camel caravan in the Western (China) Regions.

The creative endeavor inspired the audience to understand and talk about Chinese culture, its vast cultural relics and inheritance.
Lub Sij Hawm Ua Hauj Lwm: The project started in 2022 and is still in circulation worldwide.
Txheej Txheem Ua Hauj Lwm: In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, one can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols. English speakers can also discover the fun of The Classics, which evokes the memory of their own country's books, and arouse their interest in exploring history.
Cov Tswv Cuab Pab: Zhou Haiwen, Che Shilong, Guo Cheng
Kev Qhuas Duab: Illustrators, Creators. Zhou Haiwen, Che Shilong, Guo Cheng