Atb Kev Txheeb Cim Lag Luam by Chushan Design

Atb Kev Txheeb Cim Lag Luam by Chushan Design is a highly esteemed winner of the very prestigious 2024 A' Design Award Tooj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

ToojDuab Kos· 2024

Atb Kev Txheeb Cim Lag Luam

by Chushan Design

Client: Shenzhen Chushan Design Culture Group Co., Ltd.

A' Design Award Tooj Winner in Duab Kos Category

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Verified Award Winner

Verify Award Status for #159833

View at A' Design Award Press Release Award Badge

Colors

The Design

About Atb Kev Txheeb Cim Lag Luam

Atb yog ib qho kev txheeb cim lag luam tsim los rau ib tus tuav khoom ua tshuab tiv thaiv iav (screen protectors), iav ruaj khov (tempered glass) thiab lub thawv tiv thaiv (protective cases). Lub cim tseem ceeb yog ib tug duab liab liab me me ntawm liab (gorilla) uas nws lub ntsej muag zoo li tsim tau tus ntawv T, uas qhia txog thev naus laus zis. Lub duab liab qhia txog lub zog thiab kev nyab xeeb, thaum lub qhov chaw thiab cov yam ntxwv niaj hnub tshiab qhia txog tus cwj pwm thev naus laus zis ntawm lub npe lag luam. Lub logo tau tsim los ntawm cov duab yooj yim (geometric forms). Ob tug duab liab liab tuaj yeem sib txuas ua ke, thiab lawv cov kev qhia ntsej muag tuaj yeem hloov pauv tau, yog li lub cim lag luam no yeej siv tau nrog ntau hom kev tshaj tawm thiab qhov loj me sib txawv.

The Recognition

About the A' Design Award Tooj

Atb Kev Txheeb Cim Lag Luam yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Atb Kev Txheeb Cim Lag Luam xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Atb Kev Txheeb Cim Lag Luam ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand logo showcases a majestic gorilla figure with a facial "T" shape, capturing both the distinct facial features of a gorilla and symbolizing the first letter of the word "technology." This amalgamation forms the emblem of the leading "Gorilla KingIP," integrating futuristic technology and space elements to resonate with the brand's tech attributes and facilitate brand expansion and collaborations.
Dimensions & Packaging: The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
Tags: Brand design, logo design, brand identity, fashion brand, geometric art, IP
Production Technology: Starting from the values of emotion and functionality, the minimalist gorilla logo is the core identifying element and the spirit of the brand. The design draws strength from the interesting and dynamic vitality of the brand logo, incorporating the creative concept of dual gorillas. It can express different states through changes in expression and is adaptable across various media.
Design Challenge: The challenge lies in incorporating the brand's cultural DNA, reinforcing a unique international visual experience, and enhancing communication between the brand and users to convey its values.
As a designer, your task is to bring this brand identity to life, creating a visual representation that resonates with the brand's essence and effectively communicates its values to a global audience.
Research: ATB is a specialized manufacturer of screen protectors, tempered glass, and protective cases, known for its sleek and reliable product designs with cutting-edge technology. To ensure high-quality and eco-friendly products, all items undergo meticulous design processes, providing consumers with peace of mind. Hence, establishing a minimalistic brand emblem that combines safety and technology is crucial.
Inspiration: Starting from the core needs of consumers when choosing a brand, we have crafted a brand symbol that embodies both "safety" and "technological sophistication." The symbol features the robust profile of a gorilla, symbolizing security, seamlessly integrated with the futuristic element of outer space. The fusion of the gorilla's facial contours with the letter "T" forms a minimalistic and geometric foundation, ultimately creating a sleek visual representation of safety and technology.
Project Duration: The project commenced in June 2023 in Shenzhen and was successfully completed in December
Operation Flow: By personalizing the application of the brand logo in different scenarios, consumers can experience diverse and visually engaging encounters, perceiving the logo's intriguing and dynamic vitality.
Team Members: Yin Peng
Li Linlin
Liu Xingyu
Image Credits: Chushan Design