Florist Wim Van Assem Kev Hloov Tus Cim Npe Dua Tshiab by Rebrandt

Florist Wim Van Assem Kev Hloov Tus Cim Npe Dua Tshiab by Rebrandt is a highly esteemed winner of the very prestigious 2024 A' Design Award Tooj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

ToojDuab Kos· 2024

Florist Wim Van Assem Kev Hloov Tus Cim Npe Dua Tshiab

by Rebrandt

Client: Rebrandt®

A' Design Award Tooj Winner in Duab Kos Category

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Verified Award Winner

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Colors

The Design

About Florist Wim Van Assem Kev Hloov Tus Cim Npe Dua Tshiab

Cov neeg tsim qauv tau tsim ib tug tus cim npe tshiab rau Wim van Assem, tus kws ua paj nto moo ntawm North Holland, los ua kev nco txog nws lub hnub tseem ceeb 40 xyoo. Lub hom phiaj yog kom muaj ib tug tus cim npe uas yuav qhia txog nws tej kev ua paj uas muaj yeeb yuj, niaj hnub, thiab muaj tswv yim. Tus qauv tsim tshiab no nyob rau ntawm cov qhov rais loj hauv lub tsev keeb kwm qub, nrog cov kab xaim uas muaj zog uas qhia txog Van Assem tus qauv uas muaj zog thiab kev ywj pheej.

The Recognition

About the A' Design Award Tooj

Florist Wim Van Assem Kev Hloov Tus Cim Npe Dua Tshiab yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Florist Wim Van Assem Kev Hloov Tus Cim Npe Dua Tshiab xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Florist Wim Van Assem Kev Hloov Tus Cim Npe Dua Tshiab ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wim van Assem, one of the most progressive florists in North Holland, has significantly influenced Dutch floral art over the past 40 years with his unique style. For the designers the challenge was to develop a visual language for his 40th anniversary that matches his vibrant and uninhibited approach to flower arranging. The design, with eye-catching ribbons on the large windows of the historic building, instantly conveys the joy and free expression of his floral art.
Dimensions & Packaging: 4 Shopping windows 150cm by 250cm
Tags: Wim van Assem, Rebrandt, rebranding, branding, flowers, florist, Alkmaar, Fnidsen
Production Technology: Large, eye-catching lettering that had to be applied manually, featuring a dynamic shape that continues throughout, an old historical building, and a desired outcome of graphic, stylistic, and sleek visual language. Quite a challenge.
Design Challenge: It was a challenge to keep it simple if you still want to convey a lot from the character and content of this famous florist.
Research: The research focused on integrating modern design into historical contexts, aiming to bridge traditional aesthetics with contemporary graphic language. The objective was to understand how dynamic, eye-catching lettering could enhance an old building's charm while conveying the modern ethos of joy and creativity found in flower arranging.
Inspiration: With nature as the fundamental basis and dealing with it as a playground for creativity. The new identity was designed with the aim of conveying the joy and uninhibited expression of Wim van Assem's flower arranging. Inspired by the undisturbed energy and craftsmanship with which he continues to create unique combinations with flowers.
Project Duration: The designs can be seen at the old citycentre of Alkmaar, at Fnidsen, The Netherlands.
Operation Flow: The unique and eye-catching line play combines modern typography and graphic design in a historical setting.
Patents: All rights Rebrandt 2024
Team Members: Ruud Winder - Brand Architect and Designer
Peter Puntman - Motion Graphics
GCA Reclame - Signing
Image Credits: Photography: Keesnan Dogger