C'Est La Vie Boutique Kev Tsim Npe Lag Luam los ntawm Fan Wang

Qhov qauv tsim C'Est La Vie Boutique Kev Tsim Npe Lag Luam los ntawm Fan Wang yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Hlau hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

HlauDuab Kos· 2024

C'Est La Vie Boutique Kev Tsim Npe Lag Luam

los ntawm Fan Wang

Tus Neeg Siv: C'est la vie Boutique

Tus Yeej A' Design Award Hlau hauv Pawg Duab Kos

10,298

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #160104

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog C'Est La Vie Boutique Kev Tsim Npe Lag Luam

Book Text: C'est La Vie Boutique yog ib qho kev tsim npe lag luam tsim los rau ib lub khw khaub ncaws nyob hauv Nanjing, Suav Teb. Lub khw sau sib sau cov khaub ncaws lag luam ntawm Suav thiab Sab Hnub Poob thoob plaws ntau hom kev faib thiab qauv, yog li lub cim (logo) siv ib hom kev sau ntawv sib xyaw los qhia txog qhov kev sib xyaw ntawd. Tsob ntoo sycamore ntawm Nanjing, ib qho khoos ntoo tseem ceeb ntawm lub nroog, yog qhov duab qhia tseem ceeb tshaj plaws. Tib yam khoom no kuj tau tsim ua ib qho kos duab sculpture uas muaj peev xwm hloov qhov chaw, uas nws daim duab dawb hauv iav rov qab qhia txog lub nroog uas tab tom hloov pauv mus tas li. Lub qauv pom kev (visual system) hloov ntawm qhov tiaj mus rau qhov muaj chav (spatial), thiab ntawm qhov nyob twj ywm mus rau qhov muaj zog txav mus los.

Qhov Lees Paub

Txog A' Design Award Hlau

C'Est La Vie Boutique Kev Tsim Npe Lag Luam yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. C'Est La Vie Boutique Kev Tsim Npe Lag Luam xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. C'Est La Vie Boutique Kev Tsim Npe Lag Luam tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This project is to design a visual system and art installations for a local fashion buyer's store in Nanjing, China. The main logo design is a "mix-up" design style with the store's name "C'est La vie" because the store is a collection of Chinese and Western fashion brands with various product categories and styles. The visual system consists of local elements as supporting graphics, such as the Nanjing Sycamore Tree and the Three-Ball Suzuki Tree. The visual presentation comprises 2D or 3D forms suitable for branding series mediums applications.
Qhov Loj & Ntim: The size may vary because there are different types of products.
Cov Ntsiab Lus: Branding
Thev Naus Laus Zis Tsim Khoom: The realization of the design consists of a variety of materials and techniques.
Kev Sib Tw Tsim Qauv: The core of the design challenge is how to combine Nanjing's traditional culture with modern fashion elements to create a brand image that is both regionally distinctive and fashionable. This requires designers to delve into Nanjing's history, culture, art, and contemporary lifestyle, draw inspiration from them, and incorporate these elements into the brand design innovatively. Firstly, designers need to consider how to convey Nanjing's unique charm through visual elements. Secondly, brand storytelling is also an essential part of the design. Finally, sustainable development is an aspect of modern brand design that cannot be ignored. In summary, the Nanjing Sycamore Tree has become an iconic city landscape due to its historical origins. Continuing the concept of local design, this typical element is transformed into different forms of presentation, such as dynamic sculpture installations and visual elements of the brand to respond to these design challenges.
Kev Tshawb Fawb: C'est la vie Boutique, originating from Nanjing, the ancient capital of the Six Dynasties, is a local boutique that blends tradition and modernity, oriental aesthetics, and international fashion. The designers dig deep into Nanjing's rich history and culture, combining its unique regional characteristics with modern fashion elements, and are committed to creating a unique fashion brand that provides a distinctive shopping experience for consumers who pursue individuality and taste.
Kev Txhawb Siab: Based on the concept of local design, the typical element of the Nanjing Sycamore Tree（Firmiana Simplex）was adopted as the key point, and firstly designed the dynamic sculpture art installation "Sycamore Forest," which rotates in a counterclockwise direction, and the inverted mirror of the tree maps the change of Nanjing city. On this basis, a three-dimensional image was used as the graphic element of the brand design, and the logo was designed in a mix-up style to emphasize the brand's characteristics. The design is from planar to spatial, static to dynamic, reflecting the localized multi-dimensional design thinking.
Lub Sij Hawm Ua Hauj Lwm: The duration of the project is from June to September 2022, and the project location is in Nanjing.
Txheej Txheem Ua Hauj Lwm: The store opened in September 2022. Located in Nanjing, China.