Moonshot Bar Chaw Nthuav Qhia by Takeshi Yoshida

Moonshot Bar Chaw Nthuav Qhia by Takeshi Yoshida is a highly esteemed winner of the very prestigious 2024 A' Design Award Tooj in Tsim Kev Nthuav Qhia Lag Luam, Sab Hauv thiab Kev Nthuav Qhia Competition Category.

ToojKev Nthuav Qhia Lag Luam· 2024

Moonshot Bar Chaw Nthuav Qhia

by Takeshi Yoshida

Client: Takeshi Yoshida

A' Design Award Tooj Winner in Kev Nthuav Qhia Lag Luam Category

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Verified Award Winner

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Colors

The Design

About Moonshot Bar Chaw Nthuav Qhia

Nov yog Lub Tsev Nyij Pooj ntawm CES 2024, lub rooj sib tham txog technology loj tshaj plaws hauv ntiaj teb. Tus qauv tsim tau txais kev tshoov siab los ntawm kev yooj yim thiab kev txo kom tsawg, lub tswv yim tseem ceeb ntawm Zen, uas Nyij Pooj tau siv txij thaum ub los. Nws tsim kom muaj kev tswj zoo ntawm ntau yam, uas txhais tau tias muaj ntau qhov chaw nyiam sib txawv uas muab tso ua ke zoo heev. Muaj 5 qhov chaw tseem ceeb, uas suav nrog cov rooj nthuav qhia, lub rooj qhia xov xwm, ib lub bar, chaw so thiab chaw sib tham, thiab chaw ua koob tsheej nrog lub vijtsam loj. Tsis zoo li cov chaw nthuav qhia ib txwm muaj, cov neeg tuaj saib txaus siab haus dej thiab sib tham hauv chaw so thiab bar uas zoo nyob, uas peb hu ua Moonshot Bar.

The Recognition

About the A' Design Award Tooj

Moonshot Bar Chaw Nthuav Qhia yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Moonshot Bar Chaw Nthuav Qhia xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Moonshot Bar Chaw Nthuav Qhia ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The uniqueness of this space is creating organized chaos, which means chaotic multiple attractions carefully placed in one small space, though it’s an almost impossible mission. There are 5 attractions, which are exhibition tables, an information counter, a bar, a lounge and mingle space, and an event space with a large video display. Event space makes visitors to enter this space, then interaction and conversation starts at a bar and lounge. Also, lots of green is used in this space, showing the eco-friendly attitude, reducing waste from exhibition, and creating a cozy atmosphere.
Dimensions & Packaging: The booth area is 60 feet x 50 feet. In other words, 18,288 mm x 15,240 mm.
Tags: Zen, minimization, transparency, spaciousness, simplicity, exhibition design, convention, Japan, bar, green,
Production Technology: Transparency and spaciousness is the most important aspect to get visitors’ attention as the ceiling of the venue is very low. Therefore, the design focuses on keeping the exhibition table height low and not using many walls. Visitors can appreciate the unblocked view from one end to the other in this space. In addition, in a technology themed convention, most booths use cold white lighting since the color of cold white might remind people of technology, however, this space intentionally uses warm white lighting and green plants to attract people and create a cozy atmosphere of a bar.
Design Challenge: The biggest challenge is the height of the ceiling of the venue, which is very low and also the venue does not permit hanging from the ceiling, while hanging signs are one of the main tools to attract visitors. In this circumstance, transparency and spaciousness is the most important aspect to motivate visitors to come to this space. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unblocked view from one end to the other in this space. In addition, all the exhibitor’s demo tables face the aisle and have pillars wrapped in a creative way.
Research: In terms of design, creating more conversation and interaction in an exhibition booth is one of the biggest and important challenges because the communication between exhibitors and attendees could create new business. Literature review and field work by joining other major conventions all over the world has been done. The results dramatically have improved the design, production and realization such as using white warm color lighting, music, aroma oil and green, transparency and spaciousness.
Inspiration: This design is for the Japan Pavilion at the CES 2024, one of the largest technology conventions in the glove. The design should make visitors feel the uniqueness of Japan. It is inspired from simplicity and minimization, the fundamental concept of Zen, which Japan has always been with since ancient times.
Project Duration: The project started in August 2023 in San Francisco and Tokyo, and finished in January 2024 in Las Vegas, and was exhibited in the largest technology themed convention in the globe, CES 2024 in January 2024.
Operation Flow: Unlike the normal exhibition booth in a convention, visitors enjoy drinks and conversation in a cozy mingling lounge and bar, which we named Moonshot Bar. The name is decided in the hope that moonshot, in other words, giant leap will come out from this space. One of the best ways to achieve the goal, appealing products and services to the world, is to create a space that would generate more conversation and interaction between exhibitors and attendees. The more conversation and communication would eventually lead to the realization of the goal, creating a giant leap.
Image Credits: Takeshi Yoshida, 2024.