Dotline Kev Ua Haujlwm Tseem Ceeb: Tus Cwj Pwm Ntawm Lub Tuam Txhab by Tomohiro Kaji

Dotline Kev Ua Haujlwm Tseem Ceeb: Tus Cwj Pwm Ntawm Lub Tuam Txhab by Tomohiro Kaji is a highly esteemed winner of the very prestigious 2024 A' Design Award Kub in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

KubDuab Kos· 2024

Dotline Kev Ua Haujlwm Tseem Ceeb: Tus Cwj Pwm Ntawm Lub Tuam Txhab

by Tomohiro Kaji

Client: Dotline Co., Ltd.

A' Design Award Kub Winner in Duab Kos Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Dotline Kev Ua Haujlwm Tseem Ceeb: Tus Cwj Pwm Ntawm Lub Tuam Txhab

Cov Ntawv Nyeem: Cov txheej txheem cwj pwm no pib los ua ib qho kev npaj lag luam huv tibsi thiab lub zeem muag ntawm lub tuam txhab — Social Heroes txhawm rau tshoov siab rau lub tuam txhab lub zeem muag rau lawv cov neeg siv khoom, cov neeg ua haujlwm thiab cov neeg xav tau haujlwm, thiab txhua tus neeg cuam tshuam nyob rau hauv txoj kev lag luam. Dotline pom txhua tus neeg ua haujlwm uas tuaj pab hauv ib tug neeg lub neej niaj hnub yog cov neeg siab loj. Lub cim yog ib qho duab kos ntawm tus neeg siab loj tig nws lub tsho thiab txav mus rau pem hauv ntej uas tsim los ntawm cov tsiaj ntawv, D los ntawm "dots" + L los ntawm "line." Vim Dotline muab 7 pawg lag luam, cov cim tawm los ua ib cov kev tswj xim ntawm 7 xim uas qhia txog txhua pawg lag luam sau nrog cov ntawv sau tseem ceeb ntawm tus tsim.

The Recognition

About the A' Design Award Kub

Dotline Kev Ua Haujlwm Tseem Ceeb: Tus Cwj Pwm Ntawm Lub Tuam Txhab yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Dotline Kev Ua Haujlwm Tseem Ceeb: Tus Cwj Pwm Ntawm Lub Tuam Txhab xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Dotline Kev Ua Haujlwm Tseem Ceeb: Tus Cwj Pwm Ntawm Lub Tuam Txhab ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A identity system design with a logo formed as a hero combined with D and L which is initial letters of its company name. The overall image may be unclear, but when people find a face, body and a cloak, they will see a hero flipping a cloak and moving forward. As a system, an original typeface was designed as a complementary elements. All communication graphics are designed with inspirations from the symbol and the original typeface.
Dimensions & Packaging: Name card: Width 55 mm x Height 91 mm, Book: Width 136 mm x Height 70 mm, Mono Rail: Width 14,800 mm x Height 3,085 mm
Tags: Connecting dots as one line, Hero, Japan, POP, Happiness, Social Wellness, Diverse, Positive, Hope, Soft, Tough
Production Technology: Grid system with the golden section, over ray,
multiplication
Design Challenge: The most challenging thing in the process was to identify the essential vision of the brand: A social Hero. Yet, hero was one of the key adjectives from the beginning, there were tons of options to chose from as a symbol of the brand. It was in a CEO's mind that how humanity and contribution to a society is important as the brand helping people like a hero with a little sense of humor.
Research: Competitors research: Social welfare competitors, Start ups, Enterprise companies / mega brands
Inspiration: Japan's aging population is progressing and has become a major social problem. Yet, we luck human resources who work in the welfare industry. Dotline is one of the major companies providing home medical, home care, home nursing, employment support for elderlies and disabilities based in Chiba prefecture. Their stuff come to support their daily life troubles and go back once it will be solved as if they are heroes coming from somewhere to help people.
Project Duration: Brand renewal discussion started from July 2022 and the new logo and communication initiatives launched on August 2023. Mono rail advertisement will finish within 2024.