Qhov qauv tsim Borna Sazegan Kev Txawj Ntse Ntawm Lub Npe Lag Luam los ntawm Doraj Design House yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.
ToojDuab Kos· 2025
Borna Sazegan Kev Txawj Ntse Ntawm Lub Npe Lag Luam
los ntawm Doraj Design House
Tus Neeg Siv: Doraj Design House
Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos
Tus Yeej Khoom Plig Tau Txheeb Xyuas
Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #160893Qhov Tsim
Txog Borna Sazegan Kev Txawj Ntse Ntawm Lub Npe Lag Luam
Borna Sazegan yog ib qho kev txawj ntse ntawm lub npe lag luam tsim tawm rau lub tuam txhab uas tsim cov tsev loj loj. Lub tswv yim no yog tsim los ntawm cov kab, uas tau txais kev tshoov siab los ntawm cov kab hlau sib txuas siv rau hauv kev tsim tsev. Cov kab no tsim tau cov duab tsiaj txhu uas hauv qab peb pom tau cov ntsiab lus ntawm lub tsev tsim khoom. Txhua tus tsiaj txhu muaj nws lub ntsiab lus tseem ceeb: tus rhinoceros sawv cev rau lub zog thiab kev nyob ruaj khov, tus nees sawv cev rau kev ceev, tus muas lwj sawv cev rau kev zoo nkauj, thiab tus tsov ntxhuav coj tau pab pawg no. Cov xim sov thiab txias hauv cov palette qhia txog lub zog nrog kev thaj yeeb. Cov duab qhia no tuaj yeem siv ua cov ntsiab lus me me lossis ua ib puag ncig tag nrho.
Qhov Lees Paub
Txog A' Design Award Tooj
Borna Sazegan Kev Txawj Ntse Ntawm Lub Npe Lag Luam yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Borna Sazegan Kev Txawj Ntse Ntawm Lub Npe Lag Luam xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Borna Sazegan Kev Txawj Ntse Ntawm Lub Npe Lag Luam ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.
Tom Qab Qhov Tsim
Pob Xov Xwm
Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.
- Yam Tshwj Xeeb
- Considering this brand’s strategies, which emphasize concepts of power and endurance, speed, and beauty in construction, these concepts are conveyed to the audience in the simplest possible form through these illustrations. Based on the brand’s vision, using this illustration technique, the illustrations can be expanded, and other animals with different concepts can be added to the brand’s visual identity.
- Qhov Loj & Ntim
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- Cov Ntsiab Lus
- Logo Design, Visual Identity, Branding, Building Structures, Powerful Animals
- Thev Naus Laus Zis Tsim Khoom
- The main elements in creating the visual identity of this brand are lines. By utilizing the composition of lines, we arrive at animal character forms, within which details of a building structure can be observed. These animals are designed in such a way that they can be used both as a detail of the animals and in their complete form. Also, by considering warm and cool colors in the corporate color palette, it brings a sense of power along with tranquility to the audience.
- Kev Sib Tw Tsim Qauv
- The main challenge in designing the identity of this brand was selecting symbols that would allow the audience to understand the brand's strategy upon seeing them.
- Kev Tshawb Fawb
- Based on the brand's strategy, research and information gathering were conducted regarding building structures and animals that could be combined with these structures, in order to create solutions for expressing the brand's strategy.
- Kev Txhawb Siab
- Borna Sazgan is a powerful team specializing in the construction of large structures. The main inspiration for this design came from metal structures. When metal structures are assembled to build constructions, they create a multitude of intersecting lines from which animal designs have been extracted. Each animal has been a symbol based on the brand's strategy. The rhinoceros symbolizes power and endurance, the horse symbolizes speed, the deer symbolizes beauty, and the lion is the brand's symbol as the leader at the head of all animals, commanding the other animals to build in the field of construction.
- Lub Sij Hawm Ua Hauj Lwm
- The project started in April 2023 in Yazd-Iran and finished in July 2023 in Yazd-Iran
- Txheej Txheem Ua Hauj Lwm
- Considering the concerns of the audience (including speed in construction, power, and endurance of structures) that exist in society, solutions have been symbolically transformed into illustrations of animals. For example, the concepts of power and endurance are evoked in the audience’s mind when they see the illustration of a rhinoceros.
- Cov Patent
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- Cov Tswv Cuab Pab
- Mohammad Roustaei, Amirhossein Paydar
- Kev Qhuas Duab
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Txhawb Nqa
Tshawb Nrhiav Tshaj Designers.org
Tshawb nrhiav cov khoom lag luam, kev pab cuam thiab lub cib fim los ntawm peb cov neeg koom tes tshaj tawm.
Tshawb Nrhiav Ntxiv
Cov Tsim Uas Sib Txheeb
Tshawb nrhiav ntxiv cov tsim uas tau txais khoom plig hauv tib pawg, xaiv raws li qhov zoo.