Feixi Grand View Kev Ua Haujlwm Tseem Ceeb: Poster by Feixi Digital Culture and Media

Feixi Grand View Kev Ua Haujlwm Tseem Ceeb: Poster by Feixi Digital Culture and Media is a highly esteemed winner of the very prestigious 2024 A' Design Award Hlau in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

HlauDuab Kos· 2024

Feixi Grand View Kev Ua Haujlwm Tseem Ceeb: Poster

by Feixi Digital Culture and Media

Client: Feixi Digital Culture and Media

A' Design Award Hlau Winner in Duab Kos Category

11,683

Verified Award Winner

Verify Award Status for #161167

View at A' Design Award Press Release Award Badge

Colors

The Design

About Feixi Grand View Kev Ua Haujlwm Tseem Ceeb: Poster

Ntawv Phau Ntawv: Feixi Grand View yog ib daim poster tsim los qhia txog kev txhim kho ntawm Feixi County nyob rau Anhui Province, Tuam Tshoj. Daim poster no qhia txog kev vam meej hauv kev lag luam, kev cia keeb kwm txuj ci, thaj chaw av teb thiab lub neej ntawm cov neeg nyob ntawd los ntawm ntau qhov kev saib. Cov duab qhia zoo tshaj plaws ntawm thaj chaw ua lub ntsiab tseem ceeb rau kev pom, thiab cov kab kos coj lub qhov muag mus raws li tus qauv teeb tsa ua ke zoo. Ib pawg xim nrog kev hloov xim me ntsis pab ua kom cov duab muaj qhov tob ntxiv. Cov ntawv sau tau teeb tsa kom yooj yim nyeem. Daim poster loj ntawd yog 297 x 210 millimeters. Daim poster no tau muab tso saib rau hauv online thiab nraum zoov qhia, suav nrog kev tshaj tawm nyob ntawm cov chaw nres npav hauv Feixi County.

The Recognition

About the A' Design Award Hlau

Feixi Grand View Kev Ua Haujlwm Tseem Ceeb: Poster yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Feixi Grand View Kev Ua Haujlwm Tseem Ceeb: Poster xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Feixi Grand View Kev Ua Haujlwm Tseem Ceeb: Poster tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Feixi Grand View is plotting a grand blueprint, a poster designed to show the advances made by Feixi County in recent years, highlighting its unique history and culture to foster a stronger bond with the community and enhance the local positive identity. The compact layout and an extensive use of line elements enhance the visual impact and flow of the display.
Dimensions & Packaging: 297mmX210mm
Tags: Poster, Propaganda, Region, Culture, Economy, Comprehensiveness
Production Technology: An advanced image editing software is used for the layout design to guarantee a distinct visual hierarchy. Local HD images are chosen as the primary visual component, and the text is precisely arranged and typeset using typography software to ensure the clarity and efficiency of information transmission.
Design Challenge: The key challenge in this poster design lies in making a breakthrough in design without compromising the regional characteristics to differentiate itself in a homogeneous competition. The project team unconventionally uses a mono-color scheme with gradient hues to add image depth, a strategy aimed at readily capturing the public attention and leaving a lasting impression.
Research: Feixi County, ranked among the top 100 counties nationwide in respect of overall strength and the standing as the first county-level administrative region in Anhui Province with an annual output value hitting RMB 100 billion, has established itself as an appealing tourist destination and industrial hub. With a focus on NEVs as the pillar industry, Feixi has played a pivotal role in developing a full-scale industry chain closed-loop ecosystem.
Inspiration: Multiple perspectives are required to get the panoramic view of a region, for example, an insightful view of economic progress, cultural legacy, geographical setting, society, and humanities. Hence, the guideline underlying this visual design endeavor is to unveil the recent accomplishments in development of Feixi County and its extensive historical and cultural background from diverse perspectives.
Project Duration: The project kicked off on December 2023 in Feixi, wrapped up on January 2024 in Feixi, and posters were placed in March 2024 on outdoor and offline platforms, including bus stop ads in Feixi County.
Operation Flow: The final version of poster is placed to online and physical media platforms for public exposures, the key design elements, such as the layout representing the new energy automobile industry, are seamlessly connected to the highlighted title "Feixi", and other design features stand oout in a similar manner, along with additional elements. These components mark a significant milestone in the effective dissemination of information and building branding identity.
Team Members: Creative Director: Liu Xinguang
Executive Director: Wei Wei
Designers: Wang Lei, Sun Hong, Xing Luyan, Zhao Chenyu