Qhov qauv tsim Boluo Dan Logo thiab Kev Tsim Hom Lag Luam los ntawm Guangzhou Cheung Ying Design Co., Ltd. yog tus yeej muaj nqis heev ntawm qhov khoom plig 2024 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

NyiajDuab Kos· 2024

Boluo Dan Logo thiab Kev Tsim Hom Lag Luam

los ntawm Guangzhou Cheung Ying Design Co., Ltd.

Tus Neeg Siv: Guangzhou Cheung Ying Design Co., Ltd.

Tus Yeej A' Design Award Nyiaj hauv Pawg Duab Kos

79,427

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #161340

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Boluo Dan Logo thiab Kev Tsim Hom Lag Luam

Boluo Dan yog ib lub kev ua koob tsheej tuam tsev muaj keeb kwm txog ib txhiab xyoo, raug lees paub tias yog ib qho ntawm lub teb chaws cov cuab yeej cuab tam kab lis kev cai uas tsis yog khoom. Lub logo ua ke cov cim keeb kwm tseem ceeb xws li lub tsev loj ntawm South Sea Tuam Tsev thiab tus ntawv Suav Nan, nrog rau cov totems tshwj xeeb hauv cheeb tsam, txuas ntxiv kev siv kos duab ntawm lub hom lag luam. Nws suav nrog lub tswv yim philosophical sab hnub tuaj ntawm Saum Ntuj Ceeb Tsheej yog puag ncig thiab Lub Ntiaj Teb yog plaub fab, qhia txog ob qho tib si kev ntxim nyiam ntawm keeb kwm thiab lub ntsiab lus tseem ceeb ntawm niaj hnub nimno, ua tau zoo txhawb kev tshaj tawm thiab kev txhim kho ntawm kab lis kev cai pej xeem.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Boluo Dan Logo thiab Kev Tsim Hom Lag Luam yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Boluo Dan Logo thiab Kev Tsim Hom Lag Luam xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Boluo Dan Logo thiab Kev Tsim Hom Lag Luam yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Boluo Dan, also known as the 'South Sea Divine Birth', is one of the national intangible cultural heritages. It is a folk temple fair formed by people's worship of the South Sea deity and is also the birthplace of the Maritime Silk Road, with a history spanning over a thousand years. The brand construction incorporates distinctive artistic totems such as Vermilion Bird, stone lions, large stone drums, incense burners, ship rudders, and roof tiles, integrating the Eastern philosophical concept of 'Heaven as round and Earth as square'. This creates a brand value system that not only exudes traditional cultural charm but also meets the aesthetic demands of modern audiences.
Qhov Loj & Ntim: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Cov Ntsiab Lus: Logo, Branding, Visual Identity, Graphic Design
Thev Naus Laus Zis Tsim Khoom: Logo and graphics are adapted in various scenarios, such as tickets, stamps, work passes, badges, silk scarves, notebooks, gift box packaging, canvas bags, etc. The process involves foil gold, silk, UV printing, etc.
Kev Sib Tw Tsim Qauv: The brand has a profound historical and cultural heritage, but it has not formed a complete design system. Therefore, the new image design must be standardized, holistic, and continuous in communication, making it lively and interesting while meeting modern aesthetic standards.
Kev Tshawb Fawb: In the past, Boluo Dan lacks a typical visual cultural symbol, therefore, the logo design, font design, brand color, and extended graphics were all integrated with local folk elements, which had strong visual decorativeness and regional characteristics. In particular, the original totems including the Vermilion Bird, stone lions, large stone drums, incense burners, ship rudders, roof tiles, are redesigned through illustrative forms, condensing the spiritual sustenance and beliefs of the people towards the South Sea Temple.
Kev Txhawb Siab: The new logo is based on the geometric form of the Chinese diamond-shaped character Fu (Fu, meaning ‘luck’ in Chinese), drawing inspiration from the planar composition and architectural appearance of the South Sea Temple. It integrates elements symbolizing the Chinese character 'Nan' (Nan, meaning ‘South’ in Chinese), the Southern deity 'Vermilion Bird', the hexagram for fire, seals, and currency symbols into artistic expression, highlighting the regional attributes and folk cultural charm of the millennium temple fair. It also reflects the brand's concept of innovation in heritage reshaping.
Lub Sij Hawm Ua Hauj Lwm: The project started in June 2023 in Guangzhou and finished in November 2023 in Guangzhou.
Txheej Txheem Ua Hauj Lwm: The new brand image design is specially designed for Boluo Dan folk activities, cultural and creative products, sales outlets, online stores and overseas promotion, facilitating the dissemination and development of traditional culture.
Cov Tswv Cuab Pab: Creative Director: Zhiji Dong
Designer: Lu Gu