Giao Hang Tiet Kiem Kev Tsim Hom Lag Luam by M-N Associates

Giao Hang Tiet Kiem Kev Tsim Hom Lag Luam by M-N Associates is a highly esteemed winner of the very prestigious 2024 A' Design Award Nyiaj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

NyiajDuab Kos· 2024

Giao Hang Tiet Kiem Kev Tsim Hom Lag Luam

by M-N Associates

Client: M — N Associates

A' Design Award Nyiaj Winner in Duab Kos Category

113,948

Verified Award Winner

Verify Award Status for #161550

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Giao Hang Tiet Kiem Kev Tsim Hom Lag Luam

Kev hloov pauv ntawm Giao Hang Tiet Kiem (GHTK) lub hom lag luam tsim qauv sawv cev rau Nyab Laj txoj kev tsheb thiab kab lis kev cai. Tau txais kev tshoov siab los ntawm lub log tsheb maus taus thiab daim ntawv qhia txoj kev me me, lub logotype uas tsim dua tshiab thiab lub cim Confident Smile qhia txog kev xyiv fab thiab kev ntseeg siab los ntawm kev sib koom ua ke hauv digital. Cov ntawv sau animated qhia txog lub zog dynamic ntawm Nyab Laj lub nroog toj roob hauv pes, lub hom phiaj kom muaj kev sib txuas nrog cov neeg hauv zos nyob rau hauv lub digital era. Txoj kev tsim tshiab no sib npaug ntawm cov cuab yeej cuab tam nrog kev niaj hnub hloov kho, ntes lub ntsiab lus ntawm Nyab Laj lub neej hauv nroog muaj zog.

The Recognition

About the A' Design Award Nyiaj

Giao Hang Tiet Kiem Kev Tsim Hom Lag Luam yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Giao Hang Tiet Kiem Kev Tsim Hom Lag Luam xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Giao Hang Tiet Kiem Kev Tsim Hom Lag Luam yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Giao Hang Tiet Kiem (Saving Delivery or GHTK) is the biggest and leading logistics and delivery service providers in Vietnam. The brand plays a pivotal role in the logistics ecosystem of Vietnam, offering cost-effective, reliable, and efficient delivery services that cater to the diverse needs of businesses and individuals across the country. In January 2022, the brand was made the Vietnam National Brand, proudly recognized for its reliable and affordable delivery services.
Dimensions & Packaging: Printed in uniforms, helmets, tapes, delivery bags.
Painted delivery vehicles and warehouses.
Signages on buildings
Tags: branding, logistic, dynamic, vietnam, green, digital
Production Technology: We've crafted a dynamic motion for typography appearance, drawing inspiration from the rapid pace of Vietnam's traffic and the vibrant, colorful imagery captured through low shutter speeds. This motion seeks to showcase the beauty of Vietnam's lifestyle in an engaging and energetic manner.
Design Challenge: GHTK's brand transformation integrates Vietnamese traffic and culture with a modernized "Confident Smile" icon for digital appeal. Balancing heritage and innovation, it uses diverse design techniques like digital animation to capture Vietnam's dynamism and resonate with local audiences in the digital landscape.
Research: This abstract explores how Vietnam's dynamic traffic system, defined by lighting, speed, and sound, influences design principles. It investigates incorporating these urban elements into brand elements, colors, and motion graphics to create culturally resonant branding strategies, enhancing brand identity and engagement through urban vibrancy.
Inspiration: Inspired deeply with the vibrancy of Vietnam traffic and transportation system, all influenced elements such as lighting, speed and sound become the design principles for the brand elements, color choice and motions. The logotype draws from motorcycle wheels, alley maps, and transportation. Paired with the Confident Smile icon, it reflects joy and assurance for shippers and users. Dynamic typography mirrors the traffic pace and colorful imagery of Vietnam for engaging motion.
Project Duration: The project was done within 6 months and was launched officially February 2024
Operation Flow: We've explored two operational directions: one focused on efficiency and scalability, streamlining processes for rapid growth and diverse client needs; the other on innovation and customer experience, aiming for unique solutions that enhance engagement. Evaluating these, we aim for a strategy optimizing operations while fostering creativity and customer-centricity, aligning with evolving goals and market demands.
Team Members: Creative Director: Duy — N
Digital Director: Anh Nguyễn
Designer: Phúc Trần
Producer: Quân Nguyễn, An Phạm
Project Manager: M — Lan
Portfolio Photography: Wing Chan
Digital Retoucher: An Nguyễn, Phúc Trần
Footage Documentary: GHTK
Model: Lâm Uy Huỳnh