Morita Wds 2023 Chav Tso Khoom Rau Nqe Lus Qhia los ntawm Shotaro Inahara

Qhov qauv tsim Morita Wds 2023 Chav Tso Khoom Rau Nqe Lus Qhia los ntawm Shotaro Inahara yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Kev Nthuav Qhia Lag Luam, Sab Hauv thiab Kev Nthuav Qhia.

NyiajKev Nthuav Qhia Lag Luam· 2025

Morita Wds 2023 Chav Tso Khoom Rau Nqe Lus Qhia

los ntawm Shotaro Inahara

Tus Neeg Siv: HAKUTEN Corporation

Tus Yeej A' Design Award Nyiaj hauv Pawg Kev Nthuav Qhia Lag Luam

20,012

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #162228

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Morita Wds 2023 Chav Tso Khoom Rau Nqe Lus Qhia

Morita Wds 2023 yog ib lub chav tso khoom rau nqe lus qhia uas tsim rau ib lub tuam txhab tsim cov cuab yeej kho hniav. Lub chav no muaj qhov ntev 32000, dav 15000, thiab siab 4500 millimeters. Qhov kev tsim no nthuav tawm keeb kwm thiab qab hau ntawm cov khoom, tsis yog nthuav cov khoom xwb. Cov feem khoom raug muab rhuav tawm los tso saib, cov tshuab sab hauv pom tau los ntawm cov qhov rais pom kev tshab, thiab cov qhov ntev dav raug qhia tawm kom piav qhia txog lub hom phiaj ntawm kev tsim. Cov phab ntsa yog tsim los ntawm cov hlau nplaum seem tom qab txiav ua qauv. Lub qauv txhos ruaj nrog cov ntsia hlau tsis siv kua nplaum, yog li cov ntaub ntawv siv tuaj yeem muab coj mus siv dua tshiab tau.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Morita Wds 2023 Chav Tso Khoom Rau Nqe Lus Qhia yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Morita Wds 2023 Chav Tso Khoom Rau Nqe Lus Qhia xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Morita Wds 2023 Chav Tso Khoom Rau Nqe Lus Qhia yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Began with a deep understanding of Morita by reading the technical history that describes how the products were made. The exhibition also included a tour of the manufacturing process and interviews about the company's commitment to its products. The exhibition also included a fascinating behind-the-scenes look at the products, including an introduction to the development story, a transparent and disassembled mechanism display, and an appeal to the design intent by exposing the dimensions.
Qhov Loj & Ntim: The overall dimensions of the booth are W32000 x D15000 x H4500 mm.
Cov Ntsiab Lus: Exhibition,Booth,Sustainability,Branding,Luminous Signs,Dental,Equipment
Thev Naus Laus Zis Tsim Khoom: The “MORITA MUSEUM” sign. The sign is side-illuminated, and one side is embedded in the wall to suggest that this is a booth that attracts visitors to Morita from a different angle.
The base design of the graphics is based on drawings, which gives visitors a sense of the product manufacturing process.
The wrighting of the corner signs is not based on product names, but on words that are beneficial to visitors, in order to induce their interest in the contents of the corner.
Kev Sib Tw Tsim Qauv: Based on the above, the booth will be a “fascinating display of the invisible” by (1) disassembling the product part by part, (2) introducing the development process and its secret story, (3) showing the internal mechanism through a transparent window, and (4) showing the design attention to detail through the dimensions of the product.
Kev Tshawb Fawb: We also visited Morita Manufacturing Corporation, where the products are actually manufactured, to observe the manufacturing process and hear about the developer's commitment to the products.
Kev Txhawb Siab: Morita also exhibited at the annual regional dental shows. There, the company exhibits directly related to sales promotion, focusing on products and services, and it was a place to sell products. This year's WDS will focus not only on products, but also on their backgrounds. Who and what kind of thoughts and processes go into the making of a product. The experience was designed as a branding opportunity for people to learn more about Morita and become fans.
Lub Sij Hawm Ua Hauj Lwm: The project started in September 29, 2023 and finished in October 1, 2023 in Yokohama.
Txheej Txheem Ua Hauj Lwm: On the wall, we used a scrap piece of sheet metal from which parts had been die-cut.The design matched the concept of this exhibition as a material reminiscent of the manufacturing process, and the design also functioned as an eye-catcher, attracting visitors' interest by allowing them to see inside the booth through the hole in the wall.
The booth was fixed with screws, without using any adhesives, so that it could be returned to the factory and returned to the normal recycling flow.
Cov Tswv Cuab Pab: Designer : Shotaro Inahara
Art Director : Akiyuki Maruyama
Producer : Tatsuya Sato
Producer : Riku Nishihara
Product Manager : Toshiki Takei
Kev Qhuas Duab: Image #No1~5 : Photographer, Akira Arai.