Nexus Kev Paub Txog Hom Nyob Hauv Qhov Chaw by Responsive Spaces is a highly esteemed winner of the very prestigious 2025 A' Design Award Hlau in Tsim Kev Sib Txuas, Kev Sib Cuam Tshuam thiab Kev Siv Neeg Competition Category.
HlauKev Sib Txuas· 2025
Nexus Kev Paub Txog Hom Nyob Hauv Qhov Chaw
Client: DC Tower
A' Design Award Hlau Winner in Kev Sib Txuas Category
Verified Award Winner
Verify Award Status for #162496The Design
About Nexus Kev Paub Txog Hom Nyob Hauv Qhov Chaw
Nyob rau hauv qhov chaw hauv nruab nrab ntawm lub tsev siab tshaj plaws hauv Austria, Vienna's DC Tower, Responsive Spaces tau tsim ib qhov chaw hom kom paub txog cov nqi zog ntawm lub tsev: The Nexus nthuav qhia ib qhov chaw rau so, sib txuas thiab rov sib txuas. Qhov kev teeb tsa xov xwm no siv cov ntaub ntawv digital, suab, thiab teeb los coj cov neeg tuaj xyuas mus rau txoj kev taug uas muaj duab zoo nkauj thiab txuas lawv txoj kev xav mus rau tus ntsuj plig ntawm lub tsev. Ib qho chaw sib cuam tshuam kov ntxiv tso cai rau cov qhua tshawb nrhiav txhua yam ntawm lawv tus kheej. Thaum cov ntsiab lus digital raug qhia, cov qauv teeb uas muaj xim coded thiab sib koom lub sijhawm puv chav.
The Recognition
About the A' Design Award Hlau
Nexus Kev Paub Txog Hom Nyob Hauv Qhov Chaw yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Nexus Kev Paub Txog Hom Nyob Hauv Qhov Chaw xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Nexus Kev Paub Txog Hom Nyob Hauv Qhov Chaw tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Nexus is a central location inside the highest building in Austria, the DC Tower in Vienna, that is designed to bring its brand to life. This media installation takes visitors on a visually charged journey through the towers values and beliefs. Light emotionalizes those values with unique intensity while an interactive tablet allows individual exploration.
At the heart of the DC Tower, the Nexus is intended to inspire every time. The selected themes flood the room in colour-coded patterns to support the digital information on the display. - Dimensions & Packaging
- The room as the size of approximately 3 meters in width and 12 meters in length
- Tags
- Brand Experience, Light Installation, Interactive Installation, Immersive Brand Space
- Production Technology
- A 75'' display, 48x RGB LED luminaires, foil wrapping and 8x light boxes specially developed for the room to visually redesign the (previously visible and unattractive) rear of the hotel lifts.
An iPad allows the interaction by visitors. - Design Challenge
- The biggest challenge of this project was the fact, that the space and its situation were given and not allowing regular ways of creating a brand space.
Therefore we created this design, utilizing the backside walls of the existing elevators by adding designed lightboxes, that feature in total 48 meters of controllable Led lights inside of them. This way, we were able to flood the room emotionally. It enabled us to create an immersive space, although we just used one digital display to communicate all relevant information. - Research
- No particular research was needed for this projects. Its main purpose is brand staging and the goal to create an additional highlight experience for tenants and visitors alike.
- Inspiration
- The DC Tower is unique building in Austria featuring an iconic facade that pays homage to the Danube that flows right next to it. The tower management has a strong believe in its values and wanted to communicate these to all visitors and tenants.
An empty space on ground level should become the new emotional center of the tower and allow all visitors to experience the unique mindset of the tower and its values. - Project Duration
- The project started in Oktober 2023 and finished in April 2024 in the DC Tower in Vienna, Austria.
- Operation Flow
- The room communicated with visitors on its own by using the light installation to delivery different brand values. Nevertheless, an iPad on the entry point of the room allows visitors to actively choose between the core topics and trigger them on demand. This feature is particularly important for guides, that start their many tours through the whole tower in this room, from now on.
- Patents
- none
- Team Members
- Creative Lead: Markus Pargfrieder
Design Lead: Julian Reil
Motion Design: Christian Renner
Print Design: Nathalie Kronberger
Development/Programming: Julian Reil - Image Credits
- Image #No 1: Photographer: Florian Voggeneder
Image #No 2: Photographer: Florian Voggeneder
Image #No 3: Photographer: Florian Voggeneder
Image #No 4: Photographer: Florian Voggeneder
Image #No 5: Photographer: Florian Voggeneder
Video (Link): Video & Audio: das narrativ
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