Avand Kev Ntim Khoom Ncuav Mog by Masoud Najafi Amirkiasar

Avand Kev Ntim Khoom Ncuav Mog by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2025 A' Design Award Hlau in Tsim Ntim Khoom Competition Category.

HlauNtim Khoom· 2025

Avand Kev Ntim Khoom Ncuav Mog

by Masoud Najafi Amirkiasar

Client: Avand Pastry

A' Design Award Hlau Winner in Ntim Khoom Category

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Verified Award Winner

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Colors

The Design

About Avand Kev Ntim Khoom Ncuav Mog

Avand yog ib pab kev ntim khoom uas tsim los rau ib lub npe ncuav mog boutique. Cov khoom no muaj peb lub thawv ncuav loj, ib lub thawv ncuav me thiab ib lub khob ntawv. Kev kos duab siv rawv tes ua ke nrog kev kos duab digital los tsim cov cim dawb uas zoo li ib qho kev kos duab tiag. Xim ntsuab tsaus thiab xim kub yog cov xim tseem ceeb ntawm lub npe khoom. Cov qhov chaw kos duab qhia txog qhov tseeb tias cov ncuav yog ua tes thiab qhia txog kev saib xyuas zoo thaum ua khoom. Muaj ib txoj kev qhia lub npe khoom uas hloov pauv tau siv, yog li cov thawv khoom muaj ntau yam kev kos duab txawv txawv es tsis yog tib qho qauv tas li.

The Recognition

About the A' Design Award Hlau

Avand Kev Ntim Khoom Ncuav Mog yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Avand Kev Ntim Khoom Ncuav Mog xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Avand Kev Ntim Khoom Ncuav Mog tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Handmade pastry is created artistically and conveys a distinct and special experience to the audience. Using color Brushes and free forms as a work of art symbolizes a taste experience that is unique and beyond the ordinary experience that might be found elsewhere.
Dimensions & Packaging: Cake Box 1: Width 110 mm x Depth 105 x Height 105mm
Cake box 2: Width 210 mm x Depth 210 x Height 105mm
Cake box 3: 310 x 310 mm
Cookie box: 250 x 87 x 45 mm
Paper Cup: 360 cc
Tags: Packaging, Design, Pastry, Cake, Cookie,
Production Technology: A combination of hand brush painting and digital art is used to provide the new forms from scratch while attempting to be unique which comprises the main design of the packages.
The main insight comes from the meticulous attention employed while producing the pastry including handmade materials, attention to the beauty, & transparency in production.
Design Challenge: The hardest part of the design project was convincing the founders to admit the suggested dynamic identity approach to the design, which led to a rather large production dimension, which led to more investment. Another challenge was the acceptability of such an approach for the consumer as it put a heavier cognitive burden.
Research: The research methodology is mainly based on open-ended interviews with founders and a group of customers familiar with the cafe's background in the business. The research objective was to portray what the founders exactly had in mind as well as consumer insight about the pastry as it exists elsewhere and as they experienced it in the previous cafe. The research has also tested how pastry can be a stimulus for happiness in a society that is hardly achieved through ordinary channels in a way that AVAND might act as a facilitator to this goal.
Inspiration: The Design is inspired by art, painting, and brush effects.
Avand is a boutique Pastry with a remarkable background in cafe and pastry experience in the city where it was launched. Like an artist and a source of inspiration, Avand inspires people to be happy through the experience of pastry leaving a sweet effect on the customer’s mind. Each handmade pastry leaves a unique impression on the mind of the consumer.
Project Duration: The project started In Istanbul in November 2023 and finished in February 2024. This project was Printed in Iran and Published in Rasht, Iran
Operation Flow: The combination of deep green and gold Colors, as the brand's Primary Colors reminds the original identity
Image Credits: Designer: Masoud Najafi.
Strategist: Nima Saade