Anthropology Chinese Textbook Kev Tsim Duab Kos los ntawm Xu Tang

Qhov qauv tsim Anthropology Chinese Textbook Kev Tsim Duab Kos los ntawm Xu Tang yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

NyiajDuab Kos· 2025

Anthropology Chinese Textbook Kev Tsim Duab Kos

los ntawm Xu Tang

Tus Neeg Siv: Biejing Lab

Tus Yeej A' Design Award Nyiaj hauv Pawg Duab Kos

83,740

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #164213

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Anthropology Chinese Textbook Kev Tsim Duab Kos

Qhov no yog ib phau ntawv qhia tseem ceeb hauv cov tsev kawm qib siab Asmeskas, npog txog cov txheej txheem tshawb fawb, tib neeg txoj kev hloov pauv, thiab kev loj hlob ntawm kab lis kev cai. Daim npog sib xyaw tsab ntawv A nrog Suav tus cim ntawv rau tib neeg, qhia txog liab qws ob txhais ceg thiab niaj hnub tib neeg ob txhais ceg los sawv cev rau kev hloov pauv thiab sab hnub tuaj-sab hnub poob kev sib koom ua ke. Qhov kev tsim yooj yim no qhia txog tib neeg txoj kev taug los ntawm thaum ub mus rau niaj hnub, hais txog kev loj hlob ntawm kev paub txog tus kheej thiab kev loj hlob ntawm kab lis kev cai.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Anthropology Chinese Textbook Kev Tsim Duab Kos yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Anthropology Chinese Textbook Kev Tsim Duab Kos xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Anthropology Chinese Textbook Kev Tsim Duab Kos yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Anthropology is the standard textbook for anthropology in American universities, now in its 13th edition Chinese version. It explores research methods in anthropology, the evolution from early mammals to modern humans, and the development and evolution of cultures. The Cover Graphic Design of this book revolves around the following points:

1.The Cultural Significance of the Letter A and the Chinese Character Human, The first letter of Anthropology is A, while the first character of its Chinese counterpart is Human . The graphic design combines these two elements by depicting one leg of an ape-like creature and one leg of a modern human, creating an image of walking. The letter A represents the Western scientific system as a Latin letter, while the character Human symbolizes the deep philosophical and cultural roots of the East. This combination not only represents human evolution but also symbolizes the dual nature of anthropology as a discipline, hinting at the convergence and fusion of global cultures.

2.The Symbolic Leap Behind the Design: The concept of a leap is emphasized, not only as a physical transformation but also as a leap in human self-awareness and cultural development. This transition from primitive to modern times showcases the great changes humanity has undergone across time and space. The design is simple yet powerful, effectively suggesting this multifaceted leap.

3.Balancing Visual Memory with Professionalism: The minimalist design enhances the reader's visual memory, allowing them to quickly identify the book on a shelf. This visual symbol not only strengthens the memory point but also resonates with the theme of the book. At the same time, the clean design reflects the professionalism and authority of an academic textbook.
Qhov Loj & Ntim: 210mm x 297mm
Cov Ntsiab Lus: Anthropology Graphics Design
Thev Naus Laus Zis Tsim Khoom: Paper: Special paper lamination
Printing: Black ink and hot stamping
Kev Sib Tw Tsim Qauv: The design of this book revolves around the following points:
1.The Cultural Significance of the Letter A and the Chinese Character Human: The first letter of Anthropology is A, while the first character of its Chinese counterpart is Human. The graphic design combines these two elements by depicting one leg of an ape-like creature and one leg of a modern human, creating an image of walking. The letter A represents the Western scientific system as a Latin letter, while the character Human symbolizes the deep philosophical and cultural roots of the East. This combination not only represents human evolution but also symbolizes the dual nature of anthropology as a discipline, hinting at the convergence and fusion of global cultures.
2.The Symbolic Leap Behind the Design: The concept of a leap is emphasized, not only as a physical transformation but also as a leap in human self-awareness and cultural development. This transition from primitive to modern times showcases the great changes humanity has undergone across time and space. The design is simple yet powerful, effectively suggesting this multifaceted leap.
3.Balancing Visual Memory with Professionalism: The minimalist design enhances the reader's visual memory, allowing them to quickly identify the book on a shelf. This visual symbol not only strengthens the memory point but also resonates with the theme of the book. At the same time, the clean design reflects the professionalism and authority of an academic textbook.
Kev Tshawb Fawb: Facing the Cover Graphic design of such a specialized tutorial book, especially since it is already in its 13th edition, presents significant challenges. Previous editions and similar publications have typically featured a single photograph as the cover, which tends to appear monotonous and homogeneous. Therefore, The goal in the design process is to provide readers with a more enjoyable experience, avoiding dogmatism and making learning fun. It aim to create an interesting and meaningful graphic that conveys the theme while remaining simple enough for most people to understand at a glance, without appearing childish. It should also maintain the academic quality expected of a professional book.
Kev Txhawb Siab: The inspiration came from a photograph of an ape in the book, specifically its furry leg. By drawing and combining graphics with the leg of a modern human. The graphic looks like a person walking, blending the ancient with the modern. It also resembles the first letter of the word Anthropology A as well as the first character of the Chinese word for Anthropology. The graphic not only represents a transition in physical forms but also signifies humanity's self-awareness and cultural development.
Lub Sij Hawm Ua Hauj Lwm: The project starts in June 2023 in Beijing, China and ends in September 2023 in Beijing, China，Officially published in September 2023 and available for sale
Txheej Txheem Ua Hauj Lwm: During the printing process, Chose a textured specialty paper with a laminate finish, which preserves the tactile quality while also providing durability.
For the representation of the legs of the great ape, I used gold foil stamping. This not only makes the design more interesting and enhances its texture but also symbolizes humanity's golden past and future.