Qhov qauv tsim Meet in Arcadia Kev Tsim Cim Lag Luam los ntawm Xiaoming Meng and Xueke Fang yog tus yeej muaj nqis heev ntawm qhov khoom plig 2025 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.
ToojDuab Kos· 2025
Meet in Arcadia Kev Tsim Cim Lag Luam
los ntawm Xiaoming Meng and Xueke Fang
Tus Neeg Siv: China Social Entrepreneur Foundation
Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos
Tus Yeej Khoom Plig Tau Txheeb Xyuas
Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #164726Qhov Tsim
Txog Meet in Arcadia Kev Tsim Cim Lag Luam
Meet in Arcadia yog ib qho kev tsim cim lag luam (brand identity) rau ib qho project rov txhim kho tebchaws nyob rau Longtang Village, Guizhou Province, tebchaws Suav. Lub logo yog muab tswvyim los ntawm tus cim Suav rau lo lus "kev zoo nkauj". Cov teb nyab ua theem theem raug kos ua ib txoj kev me thiab tsis piav qhia meej meej. Sab saum cov teb, tej tsev Miao (Hmoob) uas tsis piav qhia meej raug muab txuas nrog cov kab ntawv, thiab ib txoj kab dhau ua lub ru tsev. Lub cim no txhawb kev ncig xyuas tebchaws (rural tourism) uas yog qhov haujlwm tseem ceeb hauv thaj chaw ntawd. Kev tsim khoom no muaj lub hom phiaj los qhia txog kab lis kev cai hauv zos thiab pab cov neeg zej zog koom tes hauv kev tsim lub cim lag luam.
Qhov Lees Paub
Txog A' Design Award Tooj
Meet in Arcadia Kev Tsim Cim Lag Luam yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Meet in Arcadia Kev Tsim Cim Lag Luam xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Meet in Arcadia Kev Tsim Cim Lag Luam ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.
Tom Qab Qhov Tsim
Pob Xov Xwm
Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.
- Yam Tshwj Xeeb
- In 2017, the project aimed to support Longtang Village in Guizhou Province. At the time, the village faced challenges such as a lack of rural industries, limited income for villagers, brain drain, and a widespread phenomenon of left-behind children. The project serves as a rural revitalization model, with rural tourism as its core industry. It emphasizes the preservation of traditional village culture and lifestyle, supports the development of the collective economy, and seeks to stimulate the intrinsic motivation of villagers.
- Qhov Loj & Ntim
- Height 594mm x Width 420mm
- Cov Ntsiab Lus
- Branding、 Verbal Identity、 Service Branding、 Meet in Arcadia
- Thev Naus Laus Zis Tsim Khoom
- I. The logo incorporates rural elements to convey the theme effectively.
II. The communication strategy emphasizes the connotation of rural culture, aiming to establish a unique brand association. The logo is simple, easy to recognize, and user-friendly, while the language is straightforward and easy to understand.
Service Policy:
I. Guide the tourism experience through design, using a unified image to provide clear direction.
II. Leverage the symbolism of the logo to build a connection with users, creating resonance and fostering emotional engagement. - Kev Sib Tw Tsim Qauv
- In terms of cultural integration, transforming traditional rural culture into modern design elements that meet contemporary demands is challenging. Regarding uniqueness, it is difficult to highlight the culture-focused revitalization model and distinguish the brand's "beauty" amid numerous rural tourism projects. Additionally, the project involves multi-dimensional goals, including economic support and the stimulation of intrinsic motivation.
- Kev Tshawb Fawb
- I. Research Background
Many rural areas in society have development problems, and Longtang Village is no exception. The meet in arcadia project aims to explore the rural revitalization model.
II. Research Methods
Qualitative methods including field observation, case analysis, in - depth interviews, and mixed research methods.
III. Research Tools
There are cameras, notebooks, questionnaire platforms, Excel, Ai, etc.
IV. Participants
Villagers, project staff, brand designers and other researchers.
V. Results and Insights
The project affects the rural economy, society and environment, with both achievements and challenges. - Kev Txhawb Siab
- The logo design is inspired by the Chinese character for "beauty." It adopts a minimalist and abstract approach to depict a picturesque countryside with terraced rice paddies. Above the terraced fields, abstract Miao village houses are seamlessly integrated into the strokes of the Chinese character for "beauty," with one stroke transformed into a roof. This design highlights the unique charm of the local countryside while conveying the concept of "beauty."
- Lub Sij Hawm Ua Hauj Lwm
- The project began in 2017. Its brand design phase started in Beijing in June 2022 and concluded in September the same year. The project itself is still ongoing.
- Txheej Txheem Ua Hauj Lwm
- Coordinating across different fields presents significant challenges, requiring careful balancing of multiple parties' needs and transforming field research findings into actionable outcomes. Planning the process around the concept of "beauty" and effectively reflecting its value is equally demanding. Moreover, it is essential to engage villagers in understanding and participating in brand building, while utilizing design elements to attract tourists and provide them with an in-depth understanding of the project.
- Cov Patent
- Logo (2022) China Social Entrepreneur Foundation
- Cov Tswv Cuab Pab
- Chief Designer: Xiaoming Meng
Project Operation: Xueke Fang - Kev Qhuas Duab
- [Image 1: Designer Meng Xiaoming, 2022.]
[Image 2: Designer Meng Xiaoming, 2022.]
[Image 3: Designer Meng Xiaoming, 2022.]
[Image 4: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Video credits : xiaoming meng, 2022]
Txhawb Nqa
Tshawb Nrhiav Tshaj Designers.org
Tshawb nrhiav cov khoom lag luam, kev pab cuam thiab lub cib fim los ntawm peb cov neeg koom tes tshaj tawm.
Tshawb Nrhiav Ntxiv
Cov Tsim Uas Sib Txheeb
Tshawb nrhiav ntxiv cov tsim uas tau txais khoom plig hauv tib pawg, xaiv raws li qhov zoo.
